Baoxingniao Announced Its Performance Forecast With An Increase Of 40% - 60% In The First Three Quarters

Limited by the epidemic situation, the major brands in the first half of the year showed a state of fatigue and low performance. Because of the active prevention of the epidemic by the government and all walks of life, the epidemic situation has become stable. With the arrival of the third quarter, from the data released by each brand, the performance of each brand has recovered vitality again, and the good development trend is gradually showing.

In this "excellent turn" ranks, the domestic baoxiniao group is also among them, according to its latest quarterly data, its performance shows good signs. Recently, baoxiniao disclosed the group's performance forecast for the first three quarters. It is estimated that the net profit of the first three quarters will be RMB 229 million-261 million, and that of the same period of last year will be 163 million yuan, with a year-on-year increase of 40% - 60%. Among them, the expected profit in the third quarter is 113 million yuan to 145 million yuan, and the profit in the same period of last year is 52 million yuan.

It is understood that in the first half of this year (the first quarter and the second quarter), the performance of the happy bird was not as good as it is now. Like many groups, the performance of the group had a small decline due to the impact of the epidemic.

With the stability of the epidemic situation and the arrival of the epidemic situation, the rapid and effective measures taken by the birds greatly reduced the impact of the epidemic on the group. Also because of the epidemic, online development has been greatly accelerated, and the bird of joy seized this opportunity during the epidemic.

According to the previous news, in order to reduce the impact of the epidemic, baoxingniao has been accelerating its online development, promoting all staff marketing, and increasing online sales through wechat apps, online live broadcast, and sharing with friends.

It is reported that the reason for the sharp increase in net profit in the first three quarters of the recent past is mainly due to the online development. The increase of its online development has made its online revenue rise by about 20% year on year.

In addition, the increase in revenue of the first three quarters of the performance forecast of the bird of joy is also due to the fact that its holding subsidiary, Shanghai BAONIAO Clothing Co., Ltd., participated in the production and sales of epidemic prevention materials as an emergency requisition unit of Shanghai municipal government in early February, which was related to the larger increase in revenue of the company.

In addition, in the third quarter, other news bird brands began to grow gradually. Among them, the group's brand hazzys (haggis) achieved sustained growth in revenue.

It is worth mentioning that after the first three quarters of the bird's performance forecast, the group's opening up rose by 5%. However, in today's still unstable environment, the bird of joy is still cautious. We need to continue to pay attention to the progress of the news bird.