Fashion Group SMCP'S Latest Financial Report Shows Recovery Trend

Although the group's latest sales performance of SMCP in the first half of this year has been able to save the latest sales performance of SMCP group, which has sustained a slight impact on its sales performance in the first half of this year.

It is worth noting that the sales of SMCP group's e-commerce were very strong, which greatly offset its losses in the first half of the year. In the first half of the year, the e-commerce achieved poor results, and the sales increased by 15% year on year.

In addition, with the stability of the epidemic situation, SMCP group developed strongly in the mainland in the second quarter, and the recovery trend showed. SMCP said that its market in the mainland had recovered year-on-year growth in June.

In the previous quarter, the mainland's extraordinary performance has also given the group more confidence, and in this latest report, the same is true. At the beginning of the year, the group was unprepared by the outbreak of the epidemic, but with the stability of the mainland epidemic, the group's sales status is gradually recovering.

Regarding the impact of the epidemic, Daniel Lalonde, chief executive of SMCP, once said that although the epidemic will continue to have a great impact on sales in the second quarter, the recovery of the mainland market has given them a lot of confidence.

In addition, according to the financial report data, in 2019, the group's sales in the Asia Pacific region increased by 28% year-on-year, far higher than the second ranked American market, especially in the mainland market. In the middle of 2019, SMCP sales in the Asia Pacific region have also been growing.

For the release of the first half of this year's financial report, the strong development of e-commerce and the growth of sales in the mainland market are all sources of confidence for the group. Daniel Lalonde said: "the new outbreak has had a great impact on our performance, but we have mitigated the negative impact of the epidemic by reducing operating costs and investment, ensuring cash flow, and adjusting the commodity range.

Given the well-balanced international brand portfolio, strong e-commerce and agile organizational structure, the group's current fundamentals are still sound and ready to meet this challenging period.

In the second half of the year, we will further implement measures to deal with the epidemic, and at the same time, promote our top priority, continue to improve the attractiveness of brands, create seamless and innovative consumer experience, and accelerate sustainable fashion development. "

Although the impact of the epidemic on the group is very strong, there are always reasons to support its persistence. The strong development of e-commerce and the rise of some regions are the inexhaustible driving force for the group to forge ahead. With the stability of the epidemic situation, we believe that it can also achieve good results in the near future.