80 Million Capital Is Quietly Lurking In The Holding Of Moshang Group

In the past, 20 million shares of nishang group were quietly arranged.

Even though it closed on August 24, the net inflow of funds remained unchanged after the launch of the profit warning from the group.

As of the early trading of August 26, against the backdrop of the decline of the Hang Seng Index, Muchang group still received a net inflow of HK $91600 out of the turnover of HK $4.86 million. The stock intermediary closed at HK $5.59, up 0.54%.

Before that, on August 24, mushang group (01817) announced that the after tax loss in the first half of 2020 was 120 million to 160 million yuan. The loss was mainly due to the public health events seriously impacting the group's offline retail channels; and providing higher discount rate on the e-commerce platform to enhance the online sales of inventory during the outbreak of public health events, resulting in the reduction of gross profit margin.

But that doesn't stop the flow of money.

According to the data, in the past 20 trading days, the net inflow of Muchang group was as high as 78.1642 million yuan, and in the past three trading days, it also had a net inflow of 9.4255 million yuan.

With such a strong net inflow of funds, although the market had long expected a loss in the interim report of Muchang group, its share price fell only 3.9% in the past 20 trading days. At the same time, as of the early trading of August 26, the group has been rising for three consecutive days.

According to the data, in the first half of 2020, the total turnover of 45 textile and garment specialized markets (including market groups) monitored by circulation branch of China Textile Industry Federation reached 407.933 billion yuan, a year-on-year decrease of 23.72%.

From the details of the direction of listed companies to the 19 clothing companies that have disclosed the performance forecast, more than 90% of the companies have a sharp decline in net profit, and more than 50% of the companies have a loss. The group is just a representative of the industry.

While the net capital inflow of the group is expected to go out of the bottom of the current market and digital capital inflow, it represents the bottom of the industry.

The outbreak of public health events on the entire clothing industry caused a devastating blow. However, mushang group army is not waiting to die. Instead, it actively promotes the Internet reform of enterprises, promotes new marketing mode, explores new audience groups and seeks new growth points of enterprises.

The 818 Shopping Festival "Celebrating the anniversary with good things" was launched on August 18. On the 13th anniversary of its establishment, the group obtained an excellent report card: the total sales volume of the whole 818 Shopping Festival has exceeded 47.9 million yuan.

Earlier, on August 15, the GXG brand of mushang group had achieved sales of 35.95 million yuan in nine and a half hours a day with the help of shaking tone live broadcast. Back to the earlier mid March, GXG launched the social e-commerce Festival, and the total brand sales broke through the 100 million yuan mark; during 618, the payment amount of some GXG channels increased by more than 150% year-on-year.

That is to say, if we add the tremolo Shopping Festival, the sales revenue of online live broadcast of the group will reach about 100 million yuan; in addition, the e-commerce day and 618 launched in March mean that the sales of online live broadcast and small programs of the group in the first eight months have reached nearly 200 million yuan.

It is worth noting that in May, the strategic cooperation between mushang group and Weimeng group (02013) opened the digital and intelligent transformation of fashion clothing, and brought high conversion rate. Data show that the high conversion rate. According to the data, in less than two months, the number of members in the wechat mall of Muchang group increased to 174000 at the end of June, a year-on-year increase of 102%.

For a long time, Muchang group has been taking members as the center, relying on the new retail marketing mode dominated by big data, and has deeply cultivated the new retail platform. Online, its clothing brands have penetrated from traditional media to young and diversified social platforms such as wechat, Shuo Yin, xiaohongshu, BiliBili, INS, etc., with data driven growth. Through the social e-commerce fully running in, effectively increasing the degree of consumer cohesion. According to the financial report of Muchang group in 2019, the number of fans of the company has reached 13.5 million.

After the outbreak of the epidemic, Muchang group has further explored the wisdom of new retail and member system. According to incomplete statistics, the Gmv created by its brand GXG in the first eight months has exceeded 200 million yuan, with more than 13 million online and offline members.

In the view of Zhitong finance and economics app, Muchang group is expected to further open up the growth space by building a cutting-edge digital business model and adding the strong brand power of the company's products.

In terms of market conditions in the second half of the year, China's economy has taken the lead in recovery, and the world is steadily emerging from the epidemic situation, and the market may usher in a round of retaliatory rebound.

In this process, the first enterprises to carry out digital reform, supply chain integration and online and offline integration will be the first to benefit.

In the past eight months, through comprehensively upgrading the brand, improving the product series, adhering to the differentiated positioning, and cooperating with several smart retail technology service providers such as Weimeng, the group has realized the upgrading of technology and products and the first time docking with the market demand. Its anti risk ability has further improved, and it is likely to occupy a larger market share in this round of recovery.

On August 21, Hang Seng Index announced that Muchang group was included in the Hang Seng Composite Index, the Hang Seng Consumer Goods Manufacturing Machinery Services Index and the Hang Seng Hong Kong stock exchange index, which will take effect on September 7.

Hong Kong stock connect may be more likely to expand the base of high-quality shareholders, improve the liquidity of the stock and the popularity of the capital market. After the successful selection of Muchang group, it is expected to improve the company's investment value in the long term.

Moshang Group Holdings is a leading fashion men's clothing company headquartered in Ningbo, China, aiming at high-end customers who pursue fashion and pay attention to fashion. Its core brands are mainly GXG, GXG jeans, gxg.kids, yatlas and 2XU, which have different design styles for different customer groups.