In August, Developers In Foshan Piled Up To Grab Land, The Heat Of The Property Market Did Not Decrease, And The Vitality Picked Up

Despite the rumors of "three red lines" restricting refinancing, developers have never stopped taking the land.

As a second tier city that just entered the GDP trillion club last year, Foshan has become a real estate strategist's must contend for because of its developed manufacturing industry and continuous net inflow of population.

Since this year, the top 50 real estate enterprises have appeared in Foshan, making the originally hot land market more lively. On August 19, Longguang real estate took the land for the second time in Shiwan plate of Chancheng District this year, which refreshed the peak value of land price in Chancheng District and set off the upsurge of local auction market again.

Since June, the supply of land market in Guangdong, Hong Kong and Macao has continued to decrease. In the overall situation of land supply decline, Foshan not only has stable supply, but also the floor price has been refreshed again and again, indicating that developers are still optimistic about the future real estate market.

However, compared with the hot market of Foshan and Foshan, some housing prices continued to decline in July.

Foshan and other institutions in the second half of the year pointed out that the rising trend of Foshan and other institutions.

The tide of developers

On August 19, Longguang real estate won 26000 square meters of commercial and residential land on Port Road of Chancheng city with a total price of 1.623 billion yuan, with a premium rate of 55.69% and a floor price of 17568.80 yuan / square meter, surpassing the green city Guiyu Lanting plot with a floor price of 16632 yuan / square meter, which has been firmly occupied by the "Diwang" of Chancheng city for nearly four years.

This time, Longguang broke through the tight encirclement. Due to its superior geographical location, this plot has attracted many real estate enterprises to apply for participation in the auction, including poly, Longguang, Jindi, Biguiyuan, Xuhui, Lvcheng, and zhaoshang Shekou.

The initial listing price of the parcel was 1.042 billion yuan, and the second round of quotation was 1.048 billion yuan. By the 12th round of quotation, the single round price increase directly reached 377 million yuan, and the floor price was raised to 16000 square meters. A total of 57 rounds of quotation were conducted in the whole process, including 25 quotations from real estate enterprises, including 7 quotations from Longguang, from 1.102 billion yuan to 1.623 billion yuan, and finally won with 17568.80 yuan per square meter.

This price makes gangang road not only the new king of Chancheng, but also the top 5 floor price of Foshan.

This is the second time that Longguang won the high price land of Chancheng in the year of Longguang. As early as March, Longguang won the plot on the west side of Gangkou road in Chancheng District with a price of 415 million yuan. At that time, the floor price was 15711 yuan / square meter, setting a new record for the unit price of Shiwan plate.

Since May, the popularity of real estate enterprises in Foshan has been increasing, and the local auction mode will get the higher price, and the bidding will be positive. Two thirds of the time has passed by 2020, half of the plots with the highest historical floor price in Foshan are listed this year. New hope, Longguang, time China and China shipping have made frequent efforts this year.

Since June, the land supply and transaction volume of the whole Guangdong Hong Kong Macao Bay area have continued to decrease. According to Kerry data, a total of 58 land transactions were completed in 9 cities of the Bay Area in July, with a total land area of 2.9897 million square meters, down 22.41% month on month. Among them, there were 16 transactions in Guangzhou and 2 in Dongguan and Shenzhen respectively. Foshan successfully sold 10 pieces, with a total of 18.9 billion yuan, with a premium rate of 13.4%.

In August, 44 pieces of land are expected to be sold in the bay area, with a total area of 1.3682 million square meters. Guangzhou and Foshan are still the main supply cities, but they have also decreased compared with the previous month. Only 11 pieces of land have been sold in Guangzhou, with an area of 191200 square meters less than that of last month, while Foshan is closely following in maintaining the supply of 10 pieces of land.

Foshan local auction market heat does not decrease, the new land King's auction, so that the surrounding real estate sales confidence greatly increased, began to brew price rise. Among them, the former king of Chancheng, Lvcheng, Guiyu Lanting, raised the price by 1000 yuan per square meter, longguangjiu Longxi announced a price adjustment of 2%, and longguangtianque also had to adjust the price.

As for the reasons why real estate enterprises have gathered in Foshan to acquire land, kerrui research report points out that half of the land acquisition opportunities in the second and third hot spots are worth paying attention to, and Foshan and Nantong with favorable planning and population have the highest safety factor.

Foshan land market continues to be hot, especially in Chancheng District, Nanhai District and Shunde District, which are favored by real estate enterprises, are the main battlefield of land transaction. In order to obtain more project resources, real estate enterprises not only grab land in the open market, but also plan the old reform.

Recently, the land consolidation project of shiken steel market, which covers an area of 218 mu, held a public bidding. Due to the fierce competition, China Merchants Shekou, Longguang, poly, country garden, Aoyuan and Midea all agreed to a minimum value-added income of 20%.

As far as the value-added of land consolidation projects in Nanhai is concerned, the higher the value-added of land consolidation projects, the lower the income of most land consolidation projects will be in the future.

Demand spillover in Shenzhen and Dongguan?

Compared with the hot local auction market, the month on month turnover of Foshan real estate market dropped. According to the data of Foshan real estate information network, in July this year, the turnover of new houses in Foshan reached 10402 units, with a year-on-year increase of 11.4%, but a month on month decrease of 13.4%, and 6420 sets of second-hand houses were completed, with a month on month increase of 21.8% and a year-on-year increase of 33.2%.

According to the report, the transaction area of e-commerce District decreased by 1.38 million square meters compared with that of Foshan District, and the area of online signing decreased by 1.38 million square meters.

From the housing price data, the decline in new housing turnover has little impact on housing prices. The average prices of online signings in the three main areas of Foshan have increased respectively. Among them, the average price of online signings in Chancheng District and Shunde District were 19612 yuan / m2 and 16380 yuan / m2 respectively, up 3% and 2% on a month on month basis, while the average online signing price in Nanhai District was 20321 yuan / m2.

In fact, since February, Foshan's new house transactions have risen for five consecutive months year-on-year. Especially in August, vitality began to rise.

Second hand housing market is more active. Compared with June, the number of second-hand housing transactions in all districts of Foshan increased in July. Among them, the year-on-year and month on month growth of Shunde District are very obvious, with a month on month increase of 37.5% and a year-on-year increase of 340.1%.

Second hand housing prices also tend to stabilize. As of August 16, Foshan's latest average price of second-hand housing was 13206 yuan / m2, up 1.03% month on month and 9.35% year-on-year.

Since July, Shenzhen and Dongguan have successively introduced the most stringent purchase restriction policies in history. Due to the relatively loose policy of Foshan, which also belongs to "low-lying house prices" around the front line, many people have turned their attention to Foshan.

Since August, the developers of Foshan and Nansha City, especially in Guangzhou, have seen signs of warming up.

An investor with abundant funds and originally wanted to buy a house in Shenzhen told the reporter that he had recently gone to Nansha and Foshan and had seen a lot of projects and felt that there was a certain investment space in these areas.

In 2019, Foshan's GDP will exceed one trillion yuan, with a permanent resident population of 8 million, ranking second only to Guangzhou and Shenzhen in population increment in Dawan district. Foshan is positioned as a global oriented national manufacturing innovation center, and Guangfo pole, as one of the three poles in Dawan District, has 10 years of experience in the same city. The integration of Guangzhou and Foshan is speeding up, and 18 subways will be connected between the two cities in the future.

Foshan real estate information network data show that Foshan last week (August 10 - August 16) a sharp rise in supply, a total of 17 properties were approved.

Last week, a total of 2304 new houses were sold, covering an area of 258000 square meters. Judging from the situation of each district, the turnover of new houses generally rebounded compared with last week, with 624 sets of online signing in Shunde District and 588 sets in Nanhai District.

Zhongyuan Real Estate and other institutions pointed out that with the integration of Guangzhou and Foshan, Foshan's future transportation track will be very convenient, especially the Chancheng District, Shunde District and Nanhai District surrounded by subway will continue to be sought after; it is expected that the volume and price of the city will rise steadily for a long time.