Speeding Up The Construction Of New Pattern Of Innovation And Development In Textile Industry

China's textile industry, as a positive impact of the epidemic. From March 1 to May 31, China exported epidemic prevention materials to 200 countries and regions. Among them, 70.6 billion masks and 340 million protective clothing are strongly supporting the global epidemic prevention and control. The development of the industry has greatly promoted the implementation of "six stabilities" and "six guarantees".

Industry pressure recovery

With the strategic achievements of epidemic prevention and control in China, the production order of the industry has been basically restored, the domestic demand market has gradually recovered, and the main economic indicators of the industry have improved marginally. Although it still faces great downward pressure on the economy, the situation is gradually changing to a better direction.

The capacity utilization rate of textile industry is lower than the normal level, but the decline rate of production growth rate continues to narrow. According to the data of the National Bureau of statistics, from January to may, the industrial added value of Enterprises above Designated Size in the textile industry decreased by 8.2% year-on-year, 3.1 percentage points narrowed than that from January to April, and the growth rate in May turned negative to positive.

Market demand is insufficient, but the decline rate continues to narrow. Affected by the epidemic situation, domestic consumption of textile and clothing goods is still weak, and online and offline sales have dropped sharply compared with the same period of last year, but the decline rate has been narrowed. According to the data of the National Bureau of statistics, from January to may, the retail sales of clothing, footwear, knitwear and textiles of units above the national quota decreased by 23.5% year-on-year, 5.5% lower than that of January to April.

The scale of investment has been greatly reduced. Under the influence of the epidemic situation, industry enterprises generally lack investment confidence and ability, and the scale of investment has shrunk significantly. According to the data of the National Bureau of statistics, from January to may, the amount of fixed assets investment in the textile industry decreased by 30.5% year on year. In terms of industries, the investment in textile industry, chemical fiber industry and clothing industry decreased by 26.2%, 23.2% and 39.2% respectively.

The benefit situation deteriorated obviously. In the case of serious shortage of demand and sharp decline in production and sales, the income of textile enterprises has been greatly reduced and their profits have been seriously shrunk. According to the data of the National Bureau of statistics, from January to April, 33000 Textile Enterprises above Designated Size realized 119425 billion yuan of business income, a year-on-year decrease of 19.7%, and a total profit of 37.7 billion yuan, a year-on-year decrease of 32.1%. The profit margin of business income was 3.2%, 0.5 percentage points lower than that of the same period of last year. Among the 12 textile sub industries, except for the silk and industrial industries, the profits of other industries are under pressure.

In the face of the pressure of the epidemic, industry and enterprises actively promote innovation in the field, channel and market. Many enterprises take the epidemic situation as an opportunity to continuously extend the industrial chain and expand to the market of medical protection products. Focusing on channel innovation, industry enterprises actively layout live e-commerce based on high cost-effective product supply chain, and create demand by strengthening interactive experience. At present, clothing products have become the largest trade volume category in live delivery. In terms of market adjustment, many foreign trade-oriented enterprises through their own adjustment, with the help of Alibaba, pinduoduo and other e-commerce platforms, promote export to domestic sales.

Profound adjustment of industrial environment

Under the epidemic situation, the characteristics of the world's century change are more obvious, and the uncertainty and instability of development are more prominent. In the face of unprecedented and complex situation, textile enterprises should distinguish the trend from the disturbances and seek to open up a new situation in the changing situation.

First, we should adapt to the pattern of production and make profound adjustments. Building a diversified, safe and controllable supply chain is becoming an important direction of global industrial policy. The distribution of supply chain is the result of the long-term evolution of market rules. The status of China's textile industry in the global value chain will not change in the short term, but reducing the dependence on made in China has become a choice. This means that the space for China's textile industry to seek development in the middle and low end of the global value chain is getting smaller and smaller, and accelerating industrial upgrading is the only way.

Second, we should adapt to the market pattern and make profound adjustments. On the one hand, the spread of the epidemic has further exacerbated the shrinkage of global textile and clothing consumption. The sluggish global demand is becoming a kind of long-term existence, and the importance of domestic demand market is more prominent. On the other hand, it is focusing on the global trade pattern. The proportion of global intra regional trade will continue to increase, which will have an important impact on the development of textile industry.

Third, it is necessary to adapt to the pattern of factors and make profound adjustments. At present, technological innovation is leading to a major adjustment of social productivity and production relations. Science and technology has become the core variable to reshape the industrial pattern, and the industrial development mode and industrial boundary are undergoing profound adjustment. From the perspective of supply, the cross integration of technology makes a large number of intelligent textiles and multi-functional textiles emerge, and the application scenarios are constantly expanding. At the same time, the development and application of green fiber technology in fiber production chain are also accelerated. From the perspective of demand, driven by technology, the mode of resource organization and connection with the market of the industry has undergone profound adjustment, and new modes, new formats and new attempts such as scene economy, online celebrity economy and sharing economy have developed rapidly. Especially during the epidemic period, the mode innovation of live delivery, community marketing and online exhibition effectively made up for the blank of offline channel suspension. The industry must speed up the adjustment of industrial structure brought by technological innovation and strive to gain competitive advantage in the rapidly changing world.

Promoting industrial development with innovation

China's textile industry is still in an important period of strategic opportunities. To adapt to the changing situation and win the future, we need to focus on the industrial orientation of "science and technology, fashion and green", put innovation as the fundamental driving force, put it in the core position of the industry, and effectively promote the high-quality development of the industry with new vision, new pattern and new mind.

Focus on systematic innovation and create new industrial supply with basic capabilities as the core. It is necessary to promote lean production capacity and strengthen the continuous development of manufacturing capacity. Optimize product supply, pay attention to the innovative application of technology and design in products, constantly enrich varieties, improve quality and increase value. We will strengthen the development of strategic infrastructure such as fiber card and smart card, and reduce the development of innovative infrastructure. We should establish cultural self-confidence, vigorously develop textile industry culture with Chinese characteristics, and promote trend research, design ability and brand building with "masters, big brands, and major events". We should consolidate the advantages of the system, promote intensive development, and enhance industrial concentration. We will continue to improve the efficiency of the industrial chain supply chain, realize the orderly flow of people and property, organically link up production, supply and marketing, and facilitate the development of large and medium-sized enterprises. We should develop the cluster economy, actively promote the construction of world-class advanced textile and clothing industrial clusters, and accelerate the formation of an industrial supply system with distinctive characteristics, complementary advantages, regional linkage and coordinated development.

Focus on market-oriented innovation and form a new industrial cycle based on domestic demand. Under the new situation, the development of the industry should be based on the open economy of the domestic market, and gradually form a new development pattern with the domestic big cycle as the main body and the domestic and international double circulation promoting each other. We should make full use of the relationship between the domestic demand market and the global market, promote the docking of domestic and foreign trade resources with the market, and reduce the transformation cost. We will strengthen the opening up of industries, and realize the flow of products, technology, production capacity, brands and capital in a wider range, in a wider range and at a higher level. On the one hand, we should better play the positive role of domestic super large-scale market on the improvement of industrial total factor productivity, and promote industrial upgrading and trade upgrading by upgrading domestic consumption. On the other hand, we should give full play to the characteristics of the demand differentiation and multi-level between the international and domestic markets, and drive the diversified technological and product innovation with the demand as the guidance.

Focus on digital innovation and cultivate new driving force of industry with digital economy as background color. The trend of digital and intelligent technology is changing. The integration of digital economy gives the industry the opportunity to restructure its comparative advantage and realize "asymmetric" catching up. On the one hand, it is necessary to strengthen the construction of industry information infrastructure, integration infrastructure and innovation infrastructure, and accelerate the development of industry level and enterprise level industrial Internet platforms and big data centers. On the other hand, focusing on intelligent equipment, intelligent operation, intelligent products and intelligent services, we should strengthen application innovation and promote the digital transformation of industrial organization mode and market connection mode. We will vigorously develop new manufacturing modes, such as Internet manufacturing and mass customization, to create a smart and flexible supply chain. Further enhance the breadth and depth of e-commerce application in the industry, and cultivate new formats and new scenarios such as live broadcast economy, platform economy, sharing economy and social economy.

Focus on sustainable innovation, focus on social responsibility to create new industrial value. From a global perspective, corporate social responsibility is fully integrated into the industry's production system, value system and innovation system. We should continue to enrich the tools and methods of industrial social responsibility, and further promote the integration of social responsibility into the development strategy of industries and enterprises, the production and promotion of products and services, and all links of value chain and industrial chain.