Pu Xing Textile: Let Online Display Fabric "Sell" Better

In the post epidemic era, textile enterprises have picked up mobile phones to promote new products and sell flowers. In this era of universal broadcast, Pu Xing Textile Co., Ltd., located on the streets of Keqiao, seize the outlet to develop a more suitable fabric for online display.

In the "Pu Xing textile" exhibition hall, Xu Jingping, the general manager of the company, is introducing a new season down garment fabric for customers from Shanghai. This material is woven from graphene fiber into nylon fabric, so that it has antibacterial, antibacterial, thermal storage, conductive and infrared rays, and prevents static electricity. She used a specially made light bulb to put on this down jacket fabric, and the bulb was bright, displaying the conductive and antistatic functions thoroughly. "Anchors are more intuitive and persuasive when pushing such products in front of the camera."

At present, "Pu Xing textile" has targeted many similar fabrics. Xu Jingping said that this year's short video and live goods on the draught have made many garment enterprises get over the economic and cold winter of the epidemic. Therefore, they hope that the fabrics provided by the textile enterprises will be more distinctive, and the visual effects will be more suitable for online display: "such as enhancing the texture of the fabric, or working hard on the texture and gloss of the fabric, so that the fabric can be more beautiful when it is displayed online."

Down jacket fabrics start the new season orders in May every year. At present, the company's design and development department has targeted the development of positive energy color series and high gloss, bubble wrinkle, release paper type, special materials and other products, through short video form to push to clothing customers, is generally welcomed. Even to seize the opportunity, many customers rushed to the docking order ahead of time.

It is reported that "Pu Xing textile" is engaged in Down garments for 10 years, mainly for the domestic garment market, the main development of fashion down jacket fabrics, and many domestic first-line brands have long-term cooperation. With the advent of the post epidemic era, a new sales model has emerged in the textile and garment industry. In Xu Jingping's view, traditional fabrics need greater visual impact to win the market.