Activate Fashion And Activate Industry! 2020 Guangdong Fashion Week Special Edition

In April 18th, with the successful convening of the first Guangdong fashion conference, the special edition of the 2020 Guangdong fashion week was officially activated, with a new look on the cloud. In the afternoon, the first meeting under the theme of "the danger and opportunity of garment enterprises under the influence of epidemic situation" was launched on the offline live room, Xintang clothing trade city, and synchronized live broadcast on China net, Hua TV, southern +, Youku, PPTV, regular live broadcast, watermelon video, goods and so on.

The conference was specially presented by Guangdong clothing and apparel industry association, Xintang clothing trade city, Haier digital technology (Guangzhou) Co., Ltd., and was supported by China Textile Industry Federation, China clothing association, Guangdong industry and information technology department, Guangdong commerce department, Guangdong Fashion Dress Industry Economic Research Institute and Guangdong International Fashion Art Research Institute. Cats overseas, fashion, science and technology, sewing network, far east Zhengda inspection and other units jointly organized.

The globalization of the new crown has brought a far-reaching impact on the garment industry. "The 2020 Guangdong clothing conference cloud series" came into being in such an environment. In the form of "500 person scale" which is different from the previous line, this conference will "respond to the present". For the theme of "future oriented", we invite government departments, experts, scholars and authorities to focus on the industry situation, industry interconnection, brand breakout, information technology, live goods, cross border trade and quality inspection and inspection. The organizers of the conference hope to focus on the trend of the clothing industry under the influence of the epidemic by holding the "cloud forum", and launch a dialogue on the cloud to tackle the hot topics of common concern in the industry.

The conference was presided over by Peng Ying, special correspondent of Nanfang Daily, Gao Xinguo, chief of the industrial Internet Department of Guangdong provincial industrial and commercial bureau, Jiao Pei, Secretary General of China Garment Association, Liu Yang, honorary president of Guangdong apparel Designers Association, Bu Xiaoqiang, President of Guangdong apparel and Apparel Industry Association, President of executive Liu Yueping, Ji Wenbo, President of Guangdong Fashion Designers Association, and Guangdong commercial economy. President of the association, Professor Wang Xianqing, President of Guangdong Institute of Commerce and trade, Professor Huang Ying, vice president of Kaihua group, Chen Weixiong, chairman of Chen Weixiong, Chen Weixiong, general manager of Xintang clothing trade city, big coffee, entrepreneur and waiting for "cloud". Seven hundred and ninety-nine thousand seven hundred and fifty-four Famous netizens participate in this "cloud" conference.

Peng Ying, director of Nanfang Daily special issue

2020 Guangdong fashion week Special Edition

Activate fashion! Activate the industry!

At the beginning of the curtain opening ceremony, Liu Yueping, executive director of Guangdong apparel and apparel industry association, gave a welcome speech as a representative of the organizers. Liu Yueping said that the fashion week has changed with the people's meeting, but the organizers' intention to promote the development of the industry has remained unchanged. According to Liu Yueping, this special edition of Guangdong fashion week will be composed of three parts: the Guangdong clothing convention cloud series, the show activation new product launch series, and live broadcast goods with virtual show series. He said that as the "growth type" special edition, the chapter of Guangdong fashion week has just started and is still being continued. It is expected that more fashion people will join in and write a new chapter of fashion.

Liu Yueping, executive director of Guangdong apparel and Apparel Industry Association

This is the most special fashion week in Guangdong since it was held in 2002. In the face of the sudden outbreaks, Guangdong costumes have been stuck in a difficult time. Immediately after that, Gao Xinguo, chief of the industrial Internet Department of Guangdong provincial industrial office, Jiao Pei, Secretary General of China Garment Association, Liu Yang, honorary president of Guangdong apparel Designers Association, Bu Xiaoqiang, President of Guangdong apparel and apparel industry association, Ji Wenbo, President of Guangdong Fashion Designers Association, Huang Ying, vice president of Kaihua group, Chen Weixiong, chairman of the company, and chairman of Lu Yan international. In the industry, big coffee and entrepreneurs have sent blessings, bringing their sincere wishes and messages to the special edition of fashion week, making Guangdong's fashion voice.

Risks and opportunities in the industry under the focus of epidemic situation

Many large coffee prescriptions

After the curtain opening ceremony, the opening ceremony of the first Guangdong clothing conference was held on the theme of "the danger of the garment enterprises under the epidemic situation". The conference invited experts from industrial clusters, enterprises and industry to give a wonderful sharing and comprehensively analyze the development of garment enterprises under the influence of the epidemic.

Unlike any other year in 2020, an epidemic has brought unprecedented challenges and crises to all walks of life. At the meeting, Lin Yuehua, general manager of Xintang clothing trade city, introduced to you the first opening of Xintang Fashion Fair in Guangdong fashion week. This is the first time that Guangdong fashion week has gone deep into the industrial base. It is precisely because Xintang's industrial foundation, location advantages and electricity supplier advantages make Xintang stand out in the industrial clusters. Lin Yuehua said that direct seeding electricity providers do not need to develop an expensive place to operate. Instead, the live broadcast providers need to rely on the source of goods to find a place with low operating cost and large volume. Xintang is equipped with this condition. The clothing industry chain is perfect, complete and perfect, the scale of operation site is large, the cost is low, the site specification has the fire condition, including warehouse, office building, and market, it is very suitable for the development of direct seeding business. On the other hand, we need a strong electricity supplier atmosphere and adequate supply of goods for direct seeding electricity providers. Xintang is also equipped with this condition. As a good source of goods, Xintang, coupled with the outstanding advantages of the electricity supplier, makes the "origin + live broadcast" mode even more obvious in the policy context. This "2020 Guangdong clothing convention cloud series" settled in Xintang, is to respond positively to the government's call, explore new models, give new functions, bring fresh blood to Guangdong fashion week, and help Guangzhou create the eastern fashion center and the direct seeding electricity supplier capital.

Lin Yuehua, general manager of Xintang clothing trade city

With the rise of e-commerce, fast fashion and live goods, the most urgent task for the traditional clothing industry is to face business opportunities. How to respond quickly to demand and organize production efficiently and achieve business transformation is the topic shared by Helga Aus COO Yan Pengfei. Yan said that Haier as a national double cross industrial Internet platform, focusing on the garment industry under the epidemic situation, taking digital transformation as the direction, rapidly empowering small and medium enterprises, and realizing the resumption of production and production. She said that under the guidance and support of the industrial Internet digital transformation pilot policy of the Guangdong provincial chamber of industry, the platform took the lead in jointly forming the "garment industry cluster digitization transformation service business union", and helped the clothing industry SMEs to use the new generation of information technology to support and match the whole life cycle in the face of business opportunities, and quickly respond to the demand and efficient group. Weaving production, realizing business transformation, shortening production cycle and reducing enterprise cost.

Helga Aus COO Yan Pengfei

The key word of this conference is "activation". At the moment, it is the opportunity to activate fashion and activate the industry. At the meeting, Professor Wang Xianqing, President of Guangdong Institute of Business Economics and professor of Commerce and Circulation Research Institute of Guangdong University of Finance and economics, brought professional analysis and wonderful sharing to the development of the garment industry under the epidemic situation.

Wang Xianqing first introduced the three impact of the epidemic on the fashion industry, the consumption pattern, the way of sales and the mode of production. Subsequently, Wang Xianqing mentioned the four paths for the industrialization of clothing industry: first, Digitalization: the new survival logic of the clothing industry; second, the intellectualization: the second driving force of the garment industry transformation; third, the branding: the new value source of the clothing industry; fourth, the industrialization: the upgrading of the garment industry. Finally, Wang Xianqing made a new thinking on the new development of the clothing industry to make a summary of three aspects: clothing independent brand, new park and production and marketing, live broadcasting business and new business. With a brand new idea of development, help garment enterprises turn to danger and help the new development of clothing industry under the influence of the epidemic.

Professor Wang Xianqing, President of Guangdong Institute of business economics, Professor of Commerce and Circulation Research Institute, Guangdong University of Finance and economics.

Professor Wang Xianqing's topic sharing courseware

At the end of the conference, online users launched a positive question on cloud, asking Wang Xianqing for the epidemic, and the clothing industry focused on the topic. It is mentioned that the Guangdong fashion week entered Xintang based on four major changes: 1) Xintang's location advantages and transportation advantages are a fashion corridor for the whole Guangdong, Hongkong and Macau area, and Xintang is in a prominent position in the strategy of Guangzhou's eastward March. 2) Xintang itself is a prestigious cowboy town with strong clothing industry base. Entering Xintang is actually going into industrial clusters. 3) the electricity supplier in Xintang has a strong atmosphere, and there are 10 very developed vogue industrial parks. There are thousands of red nets active in Xintang, which is very beneficial to the theme of the live broadcast business. 4) Guangdong fashion week entered Xintang, which reflects the eastward shift of Guangzhou business center, indicating the shift of the garment industry, helping build the fashion industry.

2020 the special edition of Guangdong fashion week has officially started. In from April 18th to 26th, during the special period, the Guangdong Fashion Week Organizing Committee is willing to take special edition of fashion week to show special differences for the industry colleagues. I invite you to keep an eye on Guangdong fashion week.