Keqiao China Textile City Is Moving Towards The International Textile Capital.

Editor's note


In recent years, many challenges, such as new technologies, new industries, new consumption and new cities, especially the sudden outbreak of new crown pneumonia, have had a profound impact on the current and future development of the professional market. The development of textile and garment specialized market has entered the post epidemic era, and the professional market in various places is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand new functions. We need to play the wisdom and role of satisfying the needs of people's beautiful life.


To further promote the optimization, upgrading and innovation of textile and garment market, the China Textile union circulation association and the textile and clothing weekly magazine opened the column of "innovation and development market", aiming at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and promoting the healthy development and upgrading of the industry. Contribution to international competitiveness.


Eleven of innovation and development:


Keqiao China Textile City


March towards the international textile capital


Keqiao China Light Textile City was formed in 1988. Along with the changes of social civilization and the wave of economic development, it has become the largest textile professional market in Asia. It is a "world-class textile industry cluster leading zone" built by the Keqiao district government and the China Textile Industry Federation. As the "forerunner" of the textile industry, under the background of new era and new economy, Keqiao China Textile City has put forward the development direction of fashion, intelligence, internationalization and high-end, aiming to build the "international textile capital" in the new era.


Three forces together to enhance the overall level of fashion


There are many types and high frequency fashion events. In order to enhance the fashion atmosphere, Keqiao China Textile City has put forward the "daily fashion show" throughout the year, and has systematically arranged the fashion activity system. To this end, Keqiao fashion week has been upgraded to the two session of the year. It will be defined as "brand release day" on the 8 day of each month. The design week will be held on the fourth week of each month. Regular fashion salon, trend research, product exhibition, brand publishing, design communication, industry docking, main topic forum and other fashion activities will be launched. In addition, Keqiao China Light Textile City has implemented the complementary mode of "leading exhibition + Industry Exhibition". In the spring and Autumn Fair, the exhibition will be held at the same time, including the curtain fabric exhibition, grey fabric and textile new material exhibition, Tianzhu textile new material exhibition, wallpaper wallpaper exhibition and other professional exhibitions. Professional market "exhibition mode", to strengthen the linkage between the market and the main venue during the exhibition, and actively help operators to promote products abroad. In marketing mode, the "fashion model team of China Textile City" is set up to regularly show up in the main market areas, providing support for new product launches and brand display activities.


Upgrade the hardware environment and create a fashionable environment. Keqiao China Light Textile City demolished and rebuilt part of the old market, changed the space to build a modern new market, unified the planning of the physical market facade advertising, and designed and applied both the local characteristics and international colors and patterns of Shaoxing, improving the market quality and quality, and strengthening the construction of high-end entertainment entertainment catering and other supporting facilities matching the business negotiation, and integrating the idle market place. The resources such as vacant business rooms and other resources have been upgraded to fashion creative design areas, boutique display areas and personalized customization areas. It has effectively integrated and integrated design resources, and the creative design industry has been developing vigorously. A series of creative, R & D, design bases and parks have emerged, such as the creative building, the creative building, the F5 Creative Park, the light textile city creative park, the tile hurdle design garden, and so on. In terms of transportation and logistics, we should open up some pedestrian passageways around the market, optimize the adjustment of market regional bus stops, add three dimensional parking lots and share parking points, and promote the convenience and direct access between the market and the parking lots; we should fully implement the parking lot "no bar" and "no sense of charge", effectively regulate the order of the market business circle, and open up consignment transfer points in the vicinity of the market. Efficient short barge transportation service, continue to promote the textile city logistics base relocation, planning in the northern part of Keqiao to build an area of 1300 acres of modern logistics city, has launched the preliminary planning work.


In order to protect the original intellectual property rights of fashion, the Keqiao Textile City of China established the intellectual property rights protection center of the Textile City, promoting the reform of pattern copyright registration and examination and approval, developing the system of pattern comparison, pattern two-dimensional code and so on, integrating the technologies of mobile Internet and image recognition and search to achieve rapid confirmation and rapid rights protection. The time of copyright acceptance has been greatly reduced from 15 days to 5 days; in 2019, the textile city was accumulated. 5465 copies of copyrighted copyright registration were received, an increase of 9.2% over the same period, and 4233 copies of the registration certificates were registered, representing an increase of 16.3% over the previous year.


Cultivate the main body of fashion. In order to speed up the overall leap of market commodity structure, merchant level and shop level, Keqiao China Light Textile City has actively guided businesses to "transfer enterprises" and "small promotion regulations", and has carried out the evaluation of 100 top businessmen, encouraging large traders and large taxpayers to encourage market players to become bigger and bigger. At present, the number of corporatization transactions in Keqiao China Textile City has increased from 8192 in 2015 to 9753 in 2019, an increase of 19.1% in 3 years. The corporatization of the market players has a distinct advantage over the traditional self-employed households in R & D, creativity, fashion, brand, technology, quality, credit and so on, laying a solid foundation for the further development of the textile city. In order to give full play to the exemplary role of vanguard, Keqiao fashion city has set up a fashion area in the field to carry out the pilot project of "fashion textile city", focusing on the introduction of large market operators integrating design, research and development, and brand exhibition. At the same time, it has intensified joint cooperation with high-end textile and garment enterprises at home and abroad, textile and garment industry clusters, textile industry associations, and has made efforts to introduce well-known textile enterprises at home and abroad. Producers and traders.


Two track parallel upgrading international influence


Vigorously carry out international exchanges and cooperation. In recent years, a series of international activities have been held in Keqiao China Textile City, such as the world textile merchants conference, the China Light Textile City Cup, the 2019 global fashion design elite challenge and award presentation ceremony, the fifteenth Asia Textile Conference opening conference, the global textile industry international cooperation summit forum, the "one belt and one road" textile Cooperation Forum, and so on. It has become an international war in Keqiao. A few important initiatives. In order to deepen international cooperation and promote resource sharing and complementary advantages, Keqiao China Light Textile City has built the China Europe dream factory platform. It plans to build a fashion industry complex for covering the textile, clothing and fashion industries, and building a landscape architecture, art exhibition, brand building, cultural exchange, product exchange, competition performance and so on. At present, 21 European creative designers have been introduced. There are 13 fashion brands and more than 20 creative enterprises.


Expand international marketing channels. Since 2018, Keqiao China Light Textile City has implemented the "Silk Road Keqiao, which is full of the world" action. One is to "East", and the other is to organize exhibitions in Burma, Philippines and other countries along the "belt and road". In Burma and Indonesia, the China Light Textile City Chamber of commerce is established to strengthen Keqiao's industrial cooperation with the "one belt along the way". The two is "West", facing the high-end market in Europe and America, focusing on the establishment of "Shaoxing Keqiao Pavilion" in famous exhibitions such as the United States and Italy. The three is facing the domestic, focusing on the establishment of China's Textile City O2O exhibition hall in the main textile industry cluster, and carrying out the "Silk Road Keqiao" urban roadshow and other activities. The four is to build an international fabric sourcing center through market transformation, and set up a facade to actively develop cross-border electricity suppliers to ASEAN, South Asia, East Asia and the EU's textile and clothing exhibition centers. At present, Seoul and Pakistan, Karachi, Italy, New York, Shanghai, Shenzhen, Hangzhou, Ningbo, Shandong, Shandong and other domestic and foreign textile and fashion industrial clusters have been successfully entered, and more than 200 outstanding Textile City enterprises have gone out to expand their markets at home and abroad. There are more than 9800 trading companies in China's light textile city, more than 6000 overseas professional buyers, and 799 foreign-funded commercial enterprises.


Technology penetration opens intelligent application


Trading on intensive farming. Keqiao China Light Textile City is a pathfinder for developing smart applications in the domestic professional market. As early as 2011, it founded the online Textile City, which is committed to helping suppliers establish online shops, release product information, and purchase orders from global buyers, so as to achieve accurate docking of product information, enterprise information and order information between suppliers and buyers. At present, the "online Textile City" has 2 million 60 thousand registered members, 620 thousand enterprise members, 91146 online shops, and 2 million 300 thousand daily visits. On this basis, Keqiao China Light Textile City further develops the "cloth" APP platform, guided by "online row to market", integrates the virtual shop resources of market entity stores and "online Textile City", and establishes the online purchasing mode combining online display and offline experience. Now the market is selling and pushing information intelligently and real-time. The total downloading has reached 178336. At the same time, relying on Zhijiang college and other universities, the establishment of the "textile industry big data center", will be more than 60% of Keqiao's online and offline transactions, warehousing, logistics, finance and credit and other information into the data center system, forming "China Textile City Economic Operation cloud map", to provide more accurate supply and demand information support for the main market players.


Promote intelligent management. Keqiao China light textile city develops and applies the electronic navigation map of the market business circle. Buyers can realize self-help navigation and voice explanation through PC terminal, mobile terminal, touch screen and other carriers. They can easily get information on location, market consultation, route planning, accommodation and transportation, and so on, and enhance the purchasing experience effectively. To build the "integrity management cloud platform" of China's light textile city, we will collect information on market supervision, taxation, public security and market scoring system, and comprehensively assess and publicize the legal operation, management capabilities, R & D level and integrity of the operators, so as to realize the "sincerity and trustworthiness" of the operators. At the same time, we should promote the construction of the credit union of business operators, assist operators to open information sharing platform, and remind the buyers of default payments, so as to protect the interests of both parties. The joint related departments have set up a smart city management center, which integrates police officers, anti-terrorism "four joint three defenses", comprehensive command and control rooms and fire safety experience, and launched 3 online mediation platforms such as "Online Dispute Resolution platform," "Light Textile City micro justice" and "Textile City adjustment Committee".


As the "time-honored brand" of the textile industry, these initiatives in Keqiao China Light Textile City aim to innovate the development and respond to the pulse of the times, and plan the way of future development. Over the years, Keqiao China Light Textile City has achieved a "history of a city of Bhutto" from the perspective of "product + market" and "industry + city" collaborative development mode. In the future, Keqiao China Light Textile City will embrace the world with a more open attitude and share common interests and create common prosperity and win-win situation, and step by step from "riverside cloth Street" to "full of the world".