Northeast China'S Largest Clothing Wholesale Distribution Since The Beginning Of The Year, Online Sales Increased By 85%
Relying on "live broadcast + shout wheat", the sales volume of clothing wholesale distribution center in West Haicheng, Liaoning province has increased by 85% over the same period last year. Driven by the "net red economy", the largest wholesale clothing distributing center in Northeast China has become a bright spot of local economic and social development under the epidemic situation.
Founded in 1984, the Liaoning West willow clothing wholesale market is the largest clothing wholesale market in Northeast China, with throughput of 1 million 500 thousand tons in 2019 and sales volume of 76 billion 600 million yuan. In March 1st, a month after the opening of the market, the West Liu wholesale clothing market resumed. "Basically, all the merchants in the province have returned, and the rest of the province has been reworking recently." Zhao Honghai, Secretary of the West Ryu Jin Party committee, said that under normal circumstances, the average daily sales of the market were more than 200 million yuan, and the daily sales volume has been restored to more than 80 million yuan.
The line is recovering and online has been "hot". In 2017, a new electricity supplier Industrial Park was set up in the market of the West willow. In 2018, with the rise of webcast in the northeast, the number of merchants selling live goods also showed a blowout situation. Up to now, there are over 3000 merchants around the West Ryu Jin shop selling live clothes here every day, with daily sales exceeding 35 million yuan.
In this dance, the 29 year old network anchor Zhao Zhen wears a black suit and starts a show on the live platform. 5 years ago, Ryu Jin, a citizen of West, started selling live products on the Internet. The main women's clothing has developed from only one fan in the first place to now. The number of fans has exceeded 760 thousand, the daily sales volume is over 10 thousand, and the daily sales volume is several hundred thousand yuan.
Reporters on the 17 visit to the market in the West willow see that the live business is everywhere. "Since the resumption of normal delivery, our daily online sales have also returned to normal levels, even better than in previous years." Today, Zhao Zhen rented a whole story in the office building near the market of West Liu, and has already become a boss. He has also solved the employment of over 20 young people.
"Net red economy", as a "sink market" fans gradually become a new driving force for this economic growth, anchors do not need to invest too much, and rely on creativity and traffic to secure a foothold in the direct seeding and short video. Wang Lei, director of the Sociological Research Institute of the Liaoning Academy of Social Sciences, said that in the future, northeast cities could seize the trend of "shouting" and "live broadcasting", conform to the industrial transformation in the Internet age, vigorously build the cultural center of Shouming and the characteristic red towns, and promote the multi development of Wen Chuang, Wen brigade and other related industries, so as to increase new employment and enhance the added value of the industry.
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