YUEYE -- Humen Children'S Wear Brand Highly Appraised By The President Of National Industry Association

On July 23, 2019, Shanghai ansa International Conference Center, YUEYE brand Children's week in Shanghai. Originally thought it was just an ordinary children's wear event, but Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, made YUEYE brand get the most attention in Shanghai Children's wear week.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, praised highly, Yue Ye Children's wear brand from the design style, material selection, production and other aspects of domestic first-class level, can be called China's current first-line brand of children's wear. 　　

What kind of brand operation can get such high evaluation and appreciation from the president of the association in the industry? World service came to YUEYE brand headquarters and wanted to find out.

　　 Outride brand It is a strong brand of Dongguan brave boy Clothing Co., Ltd. its goal is to build Yueyi into a Chinese noble and high-quality boy's clothing brand, and to create a kind of life style that is brave, resolute, confident, intelligent, innovative and positive for study, life, life and future, "Boys. Moreover, according to the official introduction, the brand has officially launched cross-border co branding cooperation with Snoopy, or is expected to launch Snoopy series products. In addition, the brand is positioned as a new middle-class family with children aged from 1 to 16 years old. They have medium and high consumption power, pay attention to the quality of children's clothing, and prefer simple and generous styles and neat tailoring to highlight children's personality, so as to encourage children to run and climb bravely and gain new knowledge of the world.

The simple appearance of the brand headquarters reflects the pragmatic and low-key of the brand. The company's walls are covered with brand development history, cultural slogans, and wonderful moments of brave boy's activities. brave boy is a 7-season expansion activity for brand consumers held by the company. The activity of "brave boy warrior training camp" has strengthened the relationship between YUEYE and customers, making the relationship between YUEYE and consumers closer and closer. 　　

The idea of brave boy activity is bravery, which should be the spiritual cornerstone of children's growth. It will enable people to become successful practitioners, to start each life journey, and to encourage children to explore the unknown fearlessly. Perseverance, courage, positive, to meet more wonderful and surprise. The brave boy activity has been highly praised by customers. Parents have said that their children have grown up a lot through the activities, and the children themselves have gained a lot from the activities.

From the company's layout, it is not difficult to see that YUEYE children's wear brand attaches importance to the new generation of consumers and has a deeper communication with them. At the same time, it also makes us have a clearer understanding of the brand culture of the enterprise's innovation. On this basis, we can also deeply realize that children's wear products will be full of more new ideas and infinite possibilities in the future. After witnessing the innovation of Dongguan brave boy Clothing Co., Ltd. to its YUEYE brand, in the future, we may see the emergence of more creative ideas. 　　

Yueya's Testing Center:

The most special thing about Yue is that they have spontaneously established the strictest quality control system for domestic children's wear enterprises. In many children's wear enterprises in order to cope with the test and perfunctory state, the more also brand strict self-discipline attitude is worthy of praise.

Yueyue also adheres to high standards of quality control: establish the most stringent quality control system for domestic children's wear enterprises, and require products to be exported with the highest international standards; set up domestic top-notch quality testing laboratories and a comprehensive quality inspection and monitoring mechanism for 100% standard products. To build a high quality system for children's clothing. 　　

The laboratory has advanced testing equipment, excellent technical personnel and strong testing ability. It can test the raw materials of the company in accordance with the national textile industry compulsory GB 18401 and GB h 31701, involving dozens of items including physical (tensile, bursting, tearing, slippage, etc.), chemistry (formaldehyde, pH value), fastness (friction, soaping, perspiration, water resistance, saliva resistance, etc.).

　　 Brave boy Our testing laboratory takes it as an important task to provide the best quality clothing to customers, actively participate in the quality work of the company, and grow together with the company in the wind and rain. We hope that with the help of the laboratory, we can create more safe, comfortable and beautiful products for the future flowers of our country.