"Brand Precision Docking" Held Successfully In Keqiao District Of Shaoxing

November 27th, fashion day November design exchange week - "brand precision docking meeting" was successfully held in Keqiao District of Shaoxing. We have invited more than 30 clothing brands and processing enterprises from Jiangsu, Zhejiang and Shanghai to Shandong, including Semir, yening, Jiangnan Buyi, EP, hot wind, DOUBLOVE, Eral, tri color, nyppie, ABCKIDS, EPKIDS, sketch, less, Ibrahimovic, RIVERSTONE, mandh, Ma riding, clothing, Miao, Ying, Tonlion, Ibrahimovic, shell, Tonlion children's wear, JNBY by JNBY, puma, JNBYHOME, red bean, three gun conch, GUI Shi Di, Ningbo elit, Langdi, Perth fashion, Perth Shanghai fashion, Shanghai Yongqi fashion, Shandong Jinxia dress, clothing and other good products. At the same time, Lok Fei textile, Yang Hua holdings, Zhong duo holdings, Han and Tang textile, red and green textiles, Yu Ming textile, aegis textile, Lixin Textile Group, Liansheng textile, hainazhi supply chain, a cable industry, Feng Yin digital, Xian e down, Fangyuan buttons, Shang Yu textile, Ying Yi textile and other 43 excellent surface accessories enterprises from Keqiao and the national industrial clusters participated in this meeting.

The event is hosted by the construction and Management Committee of China Light Textile City, Keqiao District, Shaoxing, and is hosted by China Textile Information Center, national textile product development center and China Women's wear fabric fashion trend research institute. Zhou Changnian, director of Industry Innovation Office of China Textile Information Center, chaired the event.

Complementary advantages and construction of production and demand community

This year, the "daily fashion" activities in Keqiao district have been re opened with the 4 modules of "interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season". The activities of "fashion release day" and "design exchange week" have been normalized, and a new format of Keqiao fashion industry has been constructed to promote the integration of technological innovation, fashion creativity and ecological development in a new mode.

This docking conference, as a heavy activity of "fashion day November Design Exchange Week", integrates the upstream and downstream industry chain resources for the fabric advantages of Keqiao and the procurement demand points of garment enterprises in Jiangsu, Zhejiang and Shanghai, and builds a zero distance exchange platform for fabric enterprises and garment enterprises, and promotes the textile and garment industry in Jiangsu, Zhejiang and Shanghai to become a community of production and demand linkage.

Shaoxing Keqiao district China Textile City Construction Management Committee responsible person said that Keqiao, as the "fabric kingdom", from the traditional volume to the domestic and foreign high-end clothing brand professional supplier, for decades, closely followed the market demand, explore the cloth, become the world's largest and the most well-known variety of textile industry cluster. In recent years, Keqiao has firmly grasped the opportunity of upgrading consumption and upgrading and upgrading. The fashion and creative industry is booming, characterized, personalized, branded and internationalized, becoming a new label for Keqiao's textile industry. In 2019, Keqiao's "daily fashion" activities have broken through 60 fields, further enhancing the fashion atmosphere of Keqiao and building a dream store for the "Oriental Milan".

This activity can not only effectively reduce the operating cost of enterprises, effectively match customer resources, promote the quality of fabrics, shape the brand image of enterprises, but also understand the design needs and future trends through the exchange with fashion brands in Keqiao's fabric enterprises. For clothing brands, a single exposure to a number of high-quality fabric enterprises in Keqiao on the same occasion will not only save the cost of shopping in the East and the west, but also directly communicate with the person in charge of the enterprise one by one, so as to avoid invalid work links and improve the matching ratio between the designers and the fabric enterprises.

Trend leads brand demand

The field of fabric is like the ocean of all embracing, vast and varied. So what kind of fabric is good fabric, what kind of fabric supplier is a good partner? The answer is not unique. As long as it meets the needs of the brand, it is a good fabric to satisfy customers' satisfaction. What are the purchasing needs of the apparel brand to attend the docking conference? What are the requirements for fabrics and cooperative suppliers? How do they evaluate Keqiao fabrics?

Jiangnan Buyi is a brand designed by Chinese local designers. It was originally founded in Hangzhou, and now owns more than ten brands. JNBY brand stores are located in Beijing, Shanghai, Guangzhou, Shenzhen, Taiwan and other places in China, and overseas countries such as Russia, Canada, Spain, Japan, Singapore, Thailand and Korea. Chen Xianfu, the fabric development manager of Jiangnan cloth Co., Ltd., said that our design concept is in harmony with nature. This joint meeting will be the 2020 spring and summer clothing collection development sample. The main purpose is to purchase some natural fiber fabrics with comfortable handle, strong texture, good structure and good yarn usage.

Mandesh, director of brand procurement, Ma Shujuan, with 6 designers, came to join the meeting. The cooperation was sincere and the procurement demand was extensive. "The main purpose of this meeting is to find a class a supplier that can deeply cooperate. We hope that the supplier will put more effort into product development, enhance the reduction degree of the products needed by the designer, and control all the links of the production." Ma Shujuan said.

In addition, Pan Jun, director of the "three guns" and "conch" brand, asked for the quick response and supply chain coordination of the fabric. Ni Meihua, general manager of the supply chain, emphasized the importance of fabric fineness. Semir supply chain management engineer Wang Cheng Hu was more concerned about the fabric's durability and the original research and development ability of the supplier. Sun Bin, the commodity director of the small red bean children's clothing, put forward higher requirements for the comfort, safety, functionality and cost performance of the fabric.

As the basis and foundation of the whole garment, fabric plays a decisive role in the style, texture and color of the garment. From this docking meeting, we can see that more and more clothing brands have been weakening in the process of purchasing fabrics, and the factors such as fabric quality, technology, composition and function have become new concerns. This coincides with the innovation direction of some enterprises in Keqiao, and has also provided some enterprises with new development inspiration.

Fashion collection of fashion fabrics favored

The 43 high-quality enterprises based on Keqiao in the docking conference show 3000 surplus fabrics and fashion innovative products. Our products cover knitting, weaving, chemical fiber, cotton hemp, woolen cloth, silk, copper ammonia, modal, Tencel, digital printing, etc., with rich category and high quality, which fully demonstrates the new style of Keqiao textile industry "technology, fashion and green".

The Zhejiang lofei textile company from Keqiao has brought hundreds of 2020 autumn and winter fabrics to modle spandex series, knitted leisure series and fashion underwear series, attracting many brands' attention. "Our company has a professional R & D team and is always aware of the trend of the market. In order to meet the needs of consumer upgrading, we have made bold innovations in recent years to develop various functional fabrics, such as skin care, moisture absorption, sweat, antibacterial and UV protection." The company sells Chen Lin.

Tian Hao international color spinning series products are resistant to pilling, green, environmental protection, quality and fashion in parallel. Zhejiang feather Ming's black technology down jacket fabric has high color fastness, frost resistance, crack resistance, anti drilling, velvet, waterproof and warmth; many suede fabrics that are controlled by the combination of island silk and hemp silk, island silk and cotton, and island silk regenerated fiber have excellent properties such as super soft, breathable, environmental protection, fashion and so on.

In addition to Keqiao's high-quality fabric enterprises, there are also upstream and downstream enterprises from Hangzhou, Wenzhou, Shanghai, Haining, Yangzhou and other domestic textile and garment supply chain. Yangzhou Xian e down products Co., Ltd. integrates research and development, production and sale of down and down products, and its customers are widely distributed at home and abroad. The graphene feather has the advantages of antibacterial, anti mites, moisture absorption, sweat relief, deodorant and formaldehyde free.

In recent years, China's textile industry is facing double pressure from the international situation and market competition. Many fabric enterprises are spared no effort to develop the international market, but the results are not optimistic. Mining the huge potential of the domestic market has become an important measure to widen the sales channels. This event has enabled many enterprises to once again see the broad space for the development of the domestic garment market. The participating enterprises have said that this activity has played a very good role in the precise docking between the supplier and the buyer. It is hoped that similar activities will be organized and help the enterprises in the supply chain to establish deep cooperation and links. According to the head of the organizers, we will continue to organize two brand precise docking activities next year to further play the role of platform and bridge so as to seamlessly link the supply and demand sides. I believe that through the joint efforts of Jiangsu, Zhejiang and Shanghai fabrics and garment enterprises, the textile and garment industry in the Yangtze River Delta region will usher in a new round of high quality development.