UNIQLO Overweight New Retail Double 11 Power Online Purchase
Recently, UNIQLO announced that during the "double 11" period, it would adopt "intelligent" and convenient shopping methods, and increase the discount of online shopping. Consumers could also experience "information mastery" and "friends and family dissemination" online.
According to the relevant media, the UNIQLO will store online merchandise inventory to get through, all platforms can buy goods. Online stores offer large / extra small yards of goods to meet different consumer needs. For example, when consumers shop in a physical shop, they can ask customers to use UNIQLO's "buy with heart", search online stores, and place orders immediately.
In addition, UNIQLO is adding new retail shopping channels to achieve self promotion. Consumers can place their orders online and go to stores to pick up their own products. At present, online shop orders and stores offer services covering over 700 entities in the country. The order is ready to complete in 1 hours, and the flagship store of UNIQLO is placed under orders. The store is sending the fastest 1 hour delivery within 3 kilometers.
According to the results released by the fast selling group of UNIQLO parent company, as reported in the year ended August 31, 2019, the Greater China region benefited from the rapid growth of the electricity supplier sales, and the total revenue in the Greater China region reached 502 billion 500 million yen (about 33 billion 100 million yuan), an increase of 14.3% over the same period last year, with a net profit of 89 billion yen (5 billion 870 million yuan), an increase of 20.8% over the same period last year, and a significant increase in both revenue and net profit.
"Enter UNIQLO brand center"
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