Japanese National Shirt Brand Kamakura Shirts China'S First Flagship Store Unveiled In Shanghai

"Maker's Shirts Kamakura" is a professional shirt brand founded in Kamakura, Japan, in 1993. It is nicknamed "Kamakura shirt" by guests. "Low price, high quality" has always been the principle of Kamakura's adherence to management, and it does not focus on advertising and publicity, but this does not affect its popularity among Chinese consumers. In the most popular brand search list released by Tmall in 2018, Kamakura shirts are tied to luxury brands such as Gucci, Paris and Chanel. Even Kamakura shirt is one of the highest search brands on Tmall.

To meet expectations, Kamakura shirt [kamakurashirts Tmall flagship store] officially opened shop in Tmall in January 6, 2019. Previously, Kamakura shirts only opened stores in Japan and overseas markets, and there were 30 offline stores. Cooperation with Tmall has made the first attempt to cooperate with the third party e-commerce platform for the Kamakura shirt in addition to its own website. Kamakura attaches great importance to the user experience of Chinese consumers, and is committed to bringing Kamakura cost-effective products to more real shirt lovers in China, and together with Tmall to contribute to the domestic retail business.

The sale of Kamakura shirt [kamakurashirts Tmall flagship store] was 11 times the average of the industry, and the brand search volume increased by 25 times compared with the pre opening stage. With the powerful influence of Tmall platform, Kamakura shirt [kamakurashirts Tmall flagship store] has accumulated about tens of thousands of fans, and the brand's popularity has been rising.

In the face of increasingly urgent calls from Chinese customers, the Kamakura shirt finally decided to set up China's first flagship store in Shanghai in November 7, 2019, and insisted on implementing the principle of the same price on line and on line. Kamakura shirts, China's first flagship store, will open in November 7, 2019 at the Jingan Kerry Center, a large integrated shopping mall in Shanghai. The flagship store in Shanghai is located on the 2 floor of the South Pavilion of the Kerry Center, facing the escalator. The sales area is about 133 square meters, which is more than the Kamakura store. Following Tokyo and New York, the flagship store in the international metropolis is also a significant step for the brand to enter the Chinese market and accelerate internationalization. In addition, Kamakura shirt [kamakurashirts Tmall flagship store] shop said that participation in Tmall shop activities can also get Kamakura line cocktail reception tickets and exclusive customized gifts.

Kamakura shirt was founded in Kamakura, Japan in November 7, 1993. The flagship store in Shanghai starts at Kamakura venture 26th anniversary, and it happens to be 7th anniversary of Madison Street branch store in New York. At this opportunity, Kamakura shirt is able to realize its brand concept by officially entering the Chinese market - escorting business people active on the world stage.

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