Ten Detail Problems Should Be Paid Attention To When Opening Women'S Clothing Franchise Stores

A good store location can bring performance and customer flow to the store, and the site selection is directly related to the success or failure of entrepreneurship, The first thing to consider when opening a store is the location. Only by finding a good store location can we lay a good foundation for success, How to select a location for opening a women's clothing franchise store? Today, women's clothing will share ten details that should be paid attention to when opening a women's clothing franchise store.

1. Convenient transportation

The clothing store is located near the main station, or in the street where customers walk no more than 20 minutes. To choose which side is more conducive to business, it is necessary to observe the pedestrian flow on both sides of the road, and the side with more pedestrians is better.

　 2. Close to the place where people gather

For example, near theaters, cinemas, parks and other entertainment places, or near large factories and organs, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of the store, and it will be easier for past customers to guide people to visit.

3. Choose a place with a rapidly growing population

The development of enterprises, residential areas and municipal administration will bring more customers to stores and make them have more development potential in business.

4. To select the side with fewer crosswalks or obstacles

Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.

5. Select the area that spontaneously forms a certain type of market

In the long-term operation, a certain street or market will spontaneously form a "centralized market" for selling certain types of goods. It has been proved that for those stores operating durable goods, if the location of clothing stores can be concentrated in a certain area or block, it will be more able to attract customers. Because people will naturally think of this place when they think of buying a certain commodity.

　 6. Select address according to business content

Different types of goods sold by stores have different requirements for store locations. Some stores are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all stores are suitable for opening in places with a large number of people, such as health care products stores and elderly service centers, which are suitable for opening in remote and quiet places.

7. Be aware of "being close to big money"

To open a clothing store is to open the store near a famous chain store or brand store, or even close to it. It is adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, tea houses, bars, schools, banks, post offices, laundries, print shops, community service centers, community cultural and sports activity centers and other brand stores and public places with strong customer gathering capacity. For example, if you want to manage food, you can open a shop around McDonald's and KFC. Because these famous foreign fast food stores have done a lot of detailed market research before choosing their locations. Opening stores next to them can not only save time and energy for site inspection, but also "pick up" some customers with their brand effects.

　 8. Located in the commercial center street

The east-west street should face south; It is better to sit west to east in the north-south street, as far as possible at the northwest corner of the intersection. In addition, the three-way intersection is a good place; It is not advisable to open a shop on the slope; The height of the road surface and the shop floor should not be too different.

　 9. Choose a store with advertising space

Some stores have no independent storefront, so they naturally lose independent advertising space in front of the store, which also makes you lose the space to "play" marketing wisdom in front of the store.

　 10. Select a location from cold to hot

It is better to choose a street or urban area not far away from the cold to the hot in the future, rather than choose a business location that is now favored by businesses.