Once Dressed In A Boudoir, It Is So Popular Now.

Why is Hanfu so hot?

During the Mid Autumn Festival holiday, many tourists will notice that many young people in Nanjing's scenic spots and parks are wearing Hanfu. In the traditional culture as the theme of the size of activities, Hanfu performance has also become an essential item. Statistics confirm the perception of people. Recently, CCTV's "economic information network" announced that the total number of consumers in the Hanfu market has exceeded 2 million, and the total industry size is about 1 billion 90 million yuan.

It is hard to imagine that the popularity of Hanfu culture today is another scene 10 years ago. From being questioned by the public to getting into the streets, Nanjing Hanfu practitioners and enthusiasts have gone through a difficult journey. How do they perceive this phenomenon? What are the ups and downs of each participant?

　 Enthusiasts said:

Because "good-looking" starts contact.

Before the Mid Autumn Festival, Wang Yukai, senior student of Nanguang College, enrolled in the original Vlog video contest of the Yangzi Evening Newspaper "I was in Qinhuai Mid Autumn Festival". He took the "actor" and Zhang Shuo, his roommate, in the East Street area. The theme is the texture of the streets in the East Gate Street. Many tourists, especially young people in the scenic area, see a high rate of return when they are dressed in Hanfu or taking a stroll or taking pictures. Wang Yukai feels that Zhang Shuo is tall and handsome, with long hair. He is definitely suitable for wearing Hanfu. If the hero comes to a "dressing change" in the video, changing from modern clothes to Hanfu will definitely become a highlight in the video clip.

After spending a lot of time, Zhang Shuo finally changed into a Chinese dress rented from Han clothing store. I didn't expect that Zhang Shuo, who had never worn Han clothes, came to feel that the clothes were walking on the east gate block of the blue tile Dawa, and a few handsome shapes were placed in it. Wang Yukai was recorded in the lens. In the end, Wang Yukai's works were also selected as excellent works. He was shown in the 12 hours of the "Mid Autumn Festival of Qinhuai" in the Yangzi Evening News September 13th Mid Autumn Festival. He also became the first purple bull shooting guest of Yangzi Evening News / Purple bull news App.

"The heart of beauty is common to all people, and most of the Han costume lovers begin to contact this circle because of the" Hanfu look ", but some people are just trying to stop it. Some people gradually have feelings and ideals, and go deep into it. Jia Beimin, President of the Jinling Hanfu Culture Association and Nanjing Guoxue culture consultant of Confucius temple, began to take part in Hanfu activities as early as 2003. It can be described as the "veteran figure" in Nanjing Hanfu circle.

Jia Beimin told the Yangtze Evening News reporter that at the beginning, Nanjing's local participation in Hanfu activities was limited to 20 years old college students and white-collar workers who just entered the workplace. Nowadays, not only do young people wear more and more Hanfu clothes, but also their hobbies are popular at all ages. "Go to junior high school kids and go to retired aunts."

Review of changes:

10 years ago, I didn't dare to wear Han clothes.

Wang Xinyu, a girl in Nanjing, joined the "Zijin Hanfu society" when he was in Nanjing Arts Institute in 2008. At that time, the society was founded for 1 years. Nanjing colleges and universities, and only this college student Hanfu Association. "At that time, Hanfu clothes were limited to some traditional cultural activities. Few professionals, such as professionals or enthusiasts and enthusiasts, dared to go out in Hanfu. Because the public does not understand Hanfu, it is sure that people will have strange eyes and fingers when they wear Hanfu.

Wang Xinyu recalls that 10 years ago, the Han costume group was not familiar with the Hanfu culture. "In 2008, I wanted a set of Han dynasty women's Qu Ju, when there was no ready to buy, to buy cloth myself, to find tailors, spent 1200 yuan." She remembered that she asked her family that her father did not understand why a dress was so troublesome and expensive, so it was better to go directly to the store and buy a better skirt.

Wang Xinyu finally got his first Hanfu suit by working part-time. From graduation to work, Hanfu is the "second career" that she pays the most in her spare time. That piece of Wang Xinyu has been kept until now, and it is repaired from time to time.

This year's Mid Autumn Festival, the Yangzi Evening News "mid autumn Qinhuai poetic Mid Autumn Festival - 2019 our holiday Qinhuai mid autumn Poetry Festival", Wang Xinyu's Hanfu studio "Yun Yun Qing Yue" officially opened in the poetry exhibition to show a set of lunar calendar. 7 actors, dressed in Tang style Han clothes and children from Confucius Temple Primary School, visited the Nanjing on the stage. They were widely published in the local media the following day. Wang Xinyu is the leader of the Hanfu team. She told reporters that in the ancient ceremony of the lunar new year, the congratulatory message from the actor was written by his father on the Xuan paper with a special brush.

"In 2010, I went to a TV variety show in my Hanfu with my classmates from the school community. In hindsight, Nanjing's local Hanfu enthusiasts first appeared in the mainstream media for a long time. Wang Xinyu said that after that, the Hanfu community in Nanjing's local universities grew more and more. Young people also dared to wear Hanfu on the streets, and gradually formed the "Hanfu craze" in the current parks, scenic spots and even streets. Nanjing's Hanfu has never been so popular today.

As a girl, she may be interested in gorgeous costumes. In the past 10 years, in the Hanfu industry, apart from learning a lot of traditional culture knowledge, the most obvious thing is the improvement of personal temperament. Wang Xinyu said, put on Hanfu can not "Ge You paralyzed", cross legged legs, people will become dignified and steady from the inside to the inside.

Problems:

Lack of professional operation, no profit, and basic feelings.

Jia Beimin also believes that the local Hanfu culture in Nanjing is at the best stage of development in history: the degree of concern is getting wider and wider, and the industry has been gradually subdivided. There have been specialized activities, planning and promotion, Hanfu sales and Sinology etiquette studies. But she also admitted that at present, the degree of marketization is not enough. The source of income of all Hanfu organizations is basically the performance of labor services. "Jinling Hanfu Culture Association has introduced teaching services and products, but it lacks professional operation. It can only return to the book, but it can not be profitable. We must stick to it and keep it warm.

"At the same time, we should also be aware of the fact that only 20% of Hanfu lovers pursue professional standards, most of which are worn only by Hanfu suits." Jia Beimin said that many of the Hanfu clothes that people wear today are not standard. They can only be regarded as "modern complex Costume".

The real standard Hanfu is not necessarily expensive, but the requirements are high and the rules are numerous. "So I am open-minded at the moment, but behind the Hanfu is Chinese traditional culture, and the inheritance of culture can not be out of shape. So now the whole industry is also thinking and confused. How should the standard of Hanfu requirements be formulated?