How To Find A Suitable Brand For Women's Clothing?

Many people want to open up women's clothing stores, but there are so many franchise brands in the market. How can we find a suitable brand for women's clothing? Let's see what skills and points we have today.

For the choice of brand, most of the traditional franchised brands now use the order system, which will be ordered in the 4 quarter of a year. Basically, the goods sold in the first half of the year will be sold out. This is like gambling. The goods of the designer can be sold at that time, and the order is replaced by the exchange rate. Many of the hard money earned by the franchisee is consumed by the stock.

After the completion of the traditional brand, it is to let the customer get the money in advance to pick up the goods. As for how to sell, how much to sell, how much inventory there is, and if the client does not make money, then it has nothing to do with him. So now the franchisee is very miserable here. The passenger flow of the street shop has already fallen seriously. The rent and personnel costs are still rising. The price of clothing orders is also rising by raw materials and labor costs, so that even the profits are less and less.

Next, I would like to talk with you about the selection of women's clothing brand, the location of your store market considerations. Here are some elements to share with you.

First of all, the city level you want to do: a second tier city, there is no doubt that high and low end brands can do it, there are business circles where they exist, but the cost of opening shops is high, rents and personnel are too expensive.

If it is a three or four tier city, then choose the brand positioning in the mid-range, price, style, and age groups to consider; age is now very big ladies wear consumption decline is very obvious, unless you have a wide source of tourists in this area, otherwise, do not choose.

When girls dress up, college students basically buy a lot of Internet and consume a lot of power. Unless they are at low prices, many of the women's clothing brands like CCDD, duo, ladies square and so on have disappeared, or their performance has been dismal. These problems are being hit by online shopping. The two is that the brand has changed little. Now the aesthetic taste of young people has been very different.

Less ladies dress up like once, E, LAND, TEENIE WEENIE, including later OCHIRLY (Ou Shili), Five Plus has long been brilliant, because the brand is self complacent, did not follow the footsteps of the market to make changes, it was gradually eliminated by the market.

Therefore, if you choose to make women's wear now, you will have a bigger chance to choose the Chinese women's clothing. Because women wear habits nowadays, they are all dressed according to their psychological age. When they are forty or fifty years old, they are just thirty years old or twenty years old. They just step into the workplace and need to be more mature and choose the 30 year old position.

I hope this will help you to choose women's clothing brand.

In fact, there are many good brands, but it should be considered in combination with your actual situation, city level, business circle level, investment funds and so on. The above is just some practical experience which is more consistent with the actual market situation. More or more, it is necessary to decide the choice of women's clothing brands according to the circumstances of the entrepreneurs' opening shops, business circles and funds.

Finally, you are welcome to leave your questions at the bottom of the message.