In The First Half Of The Year, 655 Million Yuan Of Revenue, In 2022, To Achieve Terminal Retail Sales Exceeding 5 Billion.

A shares, "the first share of children's clothing", Shenzhen's Limited by Share Ltd, has recently released its first half year performance bulletin in 2019. During the reporting period, the company expects to achieve 655 million yuan in business income, an increase of 15.22% over the same period last year, and a net profit of 58 million 674 thousand and 900 yuan attributable to shareholders of listed companies, an increase of 5.91% over the same period last year.

During the reporting period, the company continued to push forward the transformation of business channels under the line, increased the strength of shop opening under the line, and maintained a relatively high growth rate of online business, resulting in higher operating income growth. In addition, the company increased its inventory clearance and reduced sales discounts, resulting in a decline in gross margin.

In the two quarter, the company achieved a revenue of 297 million yuan in the first quarter, up 12.35% from the same period last year, slowing down from 17.71% in the first quarter of 2019, and achieving a net profit of 11 million 746 thousand and 100 yuan attributable to the parent company in the two quarter, a decrease of 39.15% over the same period.

GF Securities analyst Zhao Yingjie said that from the revenue side, the company's online business has maintained a relatively high growth rate, and the growth of revenue has also been increased under the line. From the profit side, the company has stepped up its efforts to inventory, the inventory size has decreased, and the impairment of inventory losses is expected to be reduced. Considering that the children's clothing industry is at the initial stage of branding, the overall growth rate of the industry is relatively high, and that of the children's wear industry is fourth, which is a competitive brand of children's wear industry, and is expected to benefit from the improvement of children's clothing industry concentration in the future.

Public information shows that the company is a private brand clothing enterprise with high-end high-end children's clothing business. Its brand owns "Annil angel" children's wear brand, and is engaged in core business links such as R & D design, supply chain management, brand operation promotion, direct sales and affiliate sales of children's wear products.

According to the financial report, the income of the company has been increasing year by year. By the year of 2018, the revenue of the company has reached 1 billion 213 million yuan, an increase of 17.56% over the previous year, and a compound growth rate of 13.96% over the 2012-2018 years. The growth rate in 2015-2016 years has slowed down, mainly because of the effect of the company's recovery of some regional franchising business in 2014-2015 years, as well as the closing adjustment of some franchisees to the low performance stores.

The net profit attributable to the parent company also showed an upward trend. As at 2018, the net profit attributable to the parent company was 83 million yuan, an increase of 21.08% over the same period, and a compound growth rate of 13.58% over the 2012-2018 years. However, in 2015 and 2017, the net profit of the company returned to the parent company had declined. The decline in profits in 2015 was mainly due to a 3.71 percentage point increase in the rate of sales expense. The increase in the sales cost rate was mainly due to the increase in the number of shopping guides in the direct stores. The salary level of front-line sales staff was raised in that year, and the transfer fee was transferred to the original franchisee in the process of converting Wuhan's franchise business into direct business. The decline in profits in 2017 was mainly due to a decrease of 3.64 percentage points in gross profit margin in the year. The decrease in gross margin was mainly due to the increase in raw material prices and processing fees, and the increase in online channel activities, resulting in a decrease in sales discounts, as well as an increase in the volume of clearing products for the over season products, while an increase in the proportion of online revenue with lower gross margins.

In the early part of 2018, the company made a five year development strategy, and the brand was mainly "quality respected" customers. Through the brand strategy, channel strategy, and commodity strategy, the company launched a five year development strategy. By 2022, the company's brand terminal retail sales exceeded 5 billion, and became the "quality and honor" segmentation market leader. Now the development strategy is being implemented.

At present, he is promoting product upgrading and store image upgrading. He has worked with the famous French consulting and design company to cooperate with 2019 autumn and winter products. This series of products will greatly enhance the company's product quality, fashion sense and freshness. The company will also set up an image shop with an area of more than 300 square meters in Nanjing, which is the largest store by far. The store design, image and display of goods will make new attempts to match the brand image of the shop in terms of store image, product quality and design, so as to meet the multi-level needs of "quality and honor" customers. In addition, the company is also actively introducing talents, hoping to inject new vitality into the company through these outstanding talents, and promote the development of the company.