From The Brand To The Original Designer Club, He Has Other "Chao" Life.

Give you a pair of shoes, you can participate in the design of your own, according to your favorite DIY pattern, whether it is sole or shoes color can be freely transformed; give you a handbag, you can turn it into the trend of matching, and also in the meeting with friends "seconds change" chessboard...... Do you think the product is so new and interesting?

In fact, these are tidal brand conyluo's "hundred buttons" series products. The philosophy advocated by the founder of the song is to play with customers and highlight their unique personality.

　 Create tide cards and grow

Speaking of conyluo, its establishment is only two years. But it has been more than ten years since Luo song worked in the shoemaking industry. His father also made shoes. When he was eight years old, he watched his father and friends work in the shoe workshop. According to his words, he was born in "shoes family". From the early childhood, Luo song, who chose to read after his graduation, inherited his father's mantle and continued to work in the shoe packaging industry. In 2009, he established the Guangzhou City Luo Lin Trading Co., Ltd.

At first, the company worked with European designers to design products for them. "Those European designers provide brands, and the company makes OEM for them." Although the business is doing well, it is perceived by Ronson as "the price of their products can be sold to US $300-500, and the profits we earn are very low."

Once in the process of chatting with customers, the customer said, "my shoes are made by you. I can sell them at such a high price abroad, and the price you offer me is only 1/10. What do you Chinese do? Why do not you have your own brand?" This sentence gave Rusong a great touch. The added value of a brand is the biggest. Later, with the outbreak of the European financial crisis, the volume of orders has been greatly reduced. The emergence of these circumstances has reinforced the idea of roson. "So I created my own English name brand conyluo, in fact, it is a matter of breath. Their products are made by us. Why can their added value be so high? It's because we don't have a brand. "

Stick to original personality and do not want to drift with the tide.

The concept of conyluo is unique and personality. To make products that are different from others, under such a concept, conyluo has launched a series of brand unique "changeable buttons" products, such as "magic temperature changing" series handheld bags and so on, which are interesting and playful products.

When it comes to the design inspiration of "series buttons", Luo Song said he got it while chatting with his friends. "At that time, nail shoes were very popular. When a friend wore them, he thought the shoes looked good, but the nails were too sharp and easy to row, and the color or style of the nails did not change. Could there be any changes?" Inspired by his friends, Luo song had such an idea that he could make a shoe that could be changed, and he could participate in the design and enhance interaction with customers. "Finally, we launched the hundred button shoes. This series of shoes can not only make different patterns on the buttons, but also change the vamp. In changing the buttons, we can also change the color of shoes according to the customer's clothing collocation, which is very interesting."

In addition to playing with users, the Chinese cultural element is also a very important feature of conyluo products. It has a chess button handbag, and the decorative pattern is made up of chessboard. This chessboard can be directly removed from the chessboard and become a truly chess oriented product for entertainment. There are also Chinese Facebook elements in the series of temperature changes, all of which show that conyluo is different.

As an original trend brand, conyluo is not only a product with its own personality, but also shows off the show. In the 2017 fashion week's show in Guangdong, he invited the famous rap group AFinger and DJ "extreme MAXNOiSE" to play the disc at the scene, and the word "Chao Yue" was carried out to the extreme.

In addition to conyluo, rosaong has also been the creative director of another brand, rip-off 's. Compared with conyluo, which is full of traditional culture, rip-off 's is more focused on the international fashion trend. The two brands all emphasize "original design".

"We do not want to drift with the tide. We are going to do something different from others, and do something original." Luo Song said.

　　 Warm up and set up an original designer club.

Conyluo is still very, very young, only two years ahead of the twenty or thirty year old tide card. It is always difficult to start a business. "When we really start running a brand, many problems besides design will follow." Like many entrepreneurs, Luo song also encountered a lot of difficulties, including the quality of products, the shipment time is too long, the cost of development is very high, there is no channel sales and so on. But he has always insisted that he believes that the operation of a brand takes time to accumulate and precipitate.

In the process of operation, it is gradually realized that designers should not only have good products, but also have good channels, otherwise designers will suffer a lot of pressure, because the cost of development is very high. If sales can not be generated and there is no profit, they will only burn money. When chatting with some original designers, he found that many people were holding the same idea as he did, so they chime in with each other and set up the Shenzhen original design club. They believe that only by embracing and warming up and integrating resources can we promote the development of original design.

Luo song was elected to become the founder of this club. "I feel that if this thing is done well, it can really help the development of Chinese designers, and it is also very meaningful for China's original creation. For designers, we are free, to help everyone in a real sense, and to bring out their resources and support each other. "

As for the development of the club, Luo song has a very clear understanding of the need to build channels online and offline. "Because your brand is famous again, and how well it develops, the concept of design is more, if it can not be sold, it is all zero, so we want to set up the channel, through the integration of the resources of various designers, and really sell the products. For everyone and for myself, if everyone is good, I will be fine. "

Speaking of future plans, he said he would spend more time on the club. At present, Luo song plans to set up a collection of thousands of square meters online, put all the designers' works into the line, and online will cooperate with Jingdong and other electronic business groups to sell, and will cooperate with some famous institutions to increase the exposure of the products, so that more people can see and buy designer's products.

Rosaun seems to have a sense of responsibility. From building a brand to setting up an original design club, in the chat with customers, he realized the importance of domestic brands. In the process of running brand, he realized that good design also needed good channels, and put into action, set up clubs to help other designers, but also help their brand development.

What I find very touching is that Luo song has tattooed the brand logo on himself. He said, "our brand will take a lifetime to manage, and spend a lifetime to precipitate." In such a flashy and anxious era, we are willing to settle down and believe that Roong will take its brand and go farther and farther on the road of dreams.