Calling Amazon, Google Launches Online Shopping Platform In The US

The US high-tech giant Google (Google) is looking at online consumers and has launched the Google shopping portal.

The shopping platform is running in the United States. When users search for goods that they want to buy on Google, Google will provide purchase channel recommendation to users who have landed accounts based on browsing records, including Google shopping platform, nearby physical stores, or three party retail websites such as Boxed, Walmart, Costco Wholesale and Target. But most of the Google shopping platform still comes from retailers who cooperate with the traditional shopping platforms.

Only users who log on to Google account can enjoy the services of Google shopping platform, including exclusive offers offered by cooperative retailers. Those who do not log on to Google account will still be skipped to the standard shopping search engine page when searching for goods.

Login users can purchase goods marked "Buy with Google" directly on Google. And Google shopping platform products have "Google shopping guarantee", if Google recommended retailers delay delivery or damaged goods, Google promised to refund.

Google has told a number of US media that it does not plan to operate warehouses or storage facilities. Google's US colleague, Ebay, announced plans to open warehouses and transport facilities by next year.

However, the biggest competitor of Google shopping platform should be Amazon (Amazon). The large and full Amazon business platform has become a destination for consumers in the US and many parts of the world to search, browse and purchase goods one after another. This has led to Google losing valuable traffic and advertising opportunities. According to a survey conducted by Adeptmind in 2018, 46.7% of Internet users in the United States searched for goods directly on Amazon, while the proportion of goods searched on Google was 34.6%.

Although Amazon can provide a full shopping service from search to delivery, the advantage of Google shopping platform is that it can get more complete Internet browsing records from users and provide more accurate purchase recommendation.

Before the launch of the US, Google shopping platform was tested in France and other places. Author: Jin Daiqian