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Selection Activities: Excavating Ten Categories Of Textile Innovative Products With The Greatest Market Potential In 2019

2019/7/26 10:28:00 7

China Textile Corporation Textile Innovation Product Cultivation And Promotion

Recently, commissioned by the Ministry of industry and information technology, the China Textile Industry Federation has launched and promoted the ten major textile innovative products in 2019. The aim of this work is to promote enterprises to accelerate the implementation of the "three products strategy", pay attention to responsibility development and cultural heritage, advocate market oriented product innovation and creative design, give full play to the exemplary and leading role of innovative products, and establish the quality satisfaction and brand trust of innovative products. Since its first launch in 2017, it has received wide attention from the whole society and the whole industry due to its professionalism of the selection mechanism, the guidance of consumption and the authority of product promotion.

Evaluation highlights the industry's innovative strength.

Quality in China -- tracking CCTV mainstream media

Since the first development in 2017, the work has been paid attention to the column of CCTV-2 "consumption proposition". The column group, with "ten categories of textile innovation products of 2017 and 2018" as the main subject, with the theme of "quality China,", and the Chinese Textile Information Center, the national textile product development center and the selected enterprises, selected the selected enterprises such as waccodo, krentil, Dali silk, Lufeng weaving and dyeing, Shandong Ruyi, Anta and other selected products.

Professional selection -- joint selection of authoritative and expert teams

In the two years of the selection process, ten major textile Innovation Products working offices jointly with China Apparel Association, China Household Textile Industry Association, China Industrial Textile Industry Association, China Textile Information Center, national textile product center and other industry authority, invited experts from clothing, home textiles and industrial sectors to select six major indicators from fashion creativity, product design innovation, product technology innovation, product quality assurance, ecological environmental protection characteristics and market application characteristics. In 2019, the "on-site verification" link will be added to the work. The ten categories of textile Innovation Products office will organize experts to conduct on-site verification of the finalists and products, verify the accuracy of the declared materials, and examine the innovation and market application of the declared products.

Market validation invite consumers to participate deeply

In order to increase the consumer's attention and participation, in 2018, the new consumer voting session was first added to the work, attracting 148 thousand and 400 consumers to participate. The total number of votes was 222 thousand and 200 votes. In 2019, we will continue to invite more consumers to participate deeply in the market characteristics and consumer satisfaction of innovative products.

Awarding ceremony -- displaying the unique charm of brand products

The award ceremony of "cultivating and promoting the ten major categories of textile innovative products in 2017 and 2018" was held at the annual China Textile Innovation annual meeting held in Beijing at the end of each year. The leaders from the Department of consumer goods industry of the Ministry of industry and information technology and the China Textile Industry Federation honored the selected enterprises to represent the unique charm and innovation of the selected brand enterprises and products.

Declaration in 2019

In 2019, the work will continue to focus on clothing, home textiles and industrial end consumer goods, focusing on the following ten categories:

1. fashion creative products

2. non heritage creative products

3. intelligent technology products

4. comfort function products

5. sports function products

6. medical and health functional products

7. easy care products

8. safety protection products

9. health care products

10. eco environmental products