Active Attack, Online And Offline Deep Integration To Boost The Quality Development Of Datang Hosiery Industry

As the largest stocking production base in the world,

The whole industry chain has been constantly innovating.

In the face of changing market, socks enterprises take the initiative to attack, update the situation and take advantage of the situation. Relying on the Internet, we upgrade and pform the production, circulation and sales process of products through the use of advanced technology such as big data, reinventing the format structure and ecological circle, deeply integrating online services and offline experience, and constantly innovating sales mode, giving birth to the internal driving force of enterprise development, and promoting the high quality development of the hosiery industry.

The government set up a platform to jointly promote the brand of Datang Hosiery Industry.

In the spring of 2019, the third session of the 125th China Import and Export Fair (hereinafter referred to as the "Canton Fair") just came to an end, and 37 of the local hosiery enterprises actively participated in the expansion of the market.

"In addition to expanding new customers, maintaining our old customers and collecting the latest fashion information is the main purpose of our participation in the Canton Fair. If we have been behind closed doors in Zhuji, we will soon be eliminated from the market."

Recently, Ning Yimin, general manager of Zhuji min Tai socks Co., Ltd., who has just participated in the Canton Fair, is excited about meeting a large number of new businessmen.

"Stall competition is becoming more and more intense, but in fact, the number of customers who directly place orders at the Canton Fair in recent two years is becoming less and less. Customers from different countries have learned to make an inquiry before comparing them, so it is very important to enhance customer cohesion and value-added services."

Ning Yimin said.

It is understood that, in order to help socks enterprises get better "flow" in the Canton Fair, this year, the Zhuji Municipal Commerce Bureau joint Datang town government has won the opportunity for the industry to concentrate on display for the Datang socks industry. On the one hand, the public stalls of Datang socks industry have been set up in the main passageway of people's largest traffic flow; on the other hand, 48 products of 8 enterprises have participated in the fashion week's show activities, and the brand reputation of Datang Hosiery Industry has been launched.

"The consultation of public stalls is very large. Many businessmen have looked at the products we have shown and then asked for them."

Booth staff Lou Yinyan is a professional commentator of Datang innovative comprehensive service body. With her understanding of the products of the enterprise, she drained them to the corresponding stall enterprises according to their needs.

Lou Yin Yan has just arrived from the 2019 global resources Hongkong fashion exhibition (hereinafter referred to as "Hongkong Exhibition").

On April 27~30, the exhibition was held at the Asia International Expo in Hongkong, and the first time held by more than 40 enterprises of the Datang Hosiery Industry. In the largest fashion show in Asia, the new spring and summer festival in 2019 was displayed. Fashion and tide socks, functional sports socks and health antibacterial socks were all favored by international buyers.

At the exhibition site, Datang town also set up a public booth for the "Datang socks industry" to help enterprises platform, and organized 11 products of 9 hosiery enterprises to participate in the show activities.

Many guests at the exhibition have come to consult Christmas stockings.

In the first half of the year, orders were basically full. At present, the list is almost 10 million dollars. What worries me most is that the orders in the second half of the year are not enough.

Xu Liang, general manager of Voight socks Co., Ltd. said that the foreign trade of Voight socks industry grew rapidly in the past two years. The order reached 16 million US dollars in 2018, and the growth in the first half of 2019 reached one hundred percent.

"Canton Fair, which we have participated in every year, has participated in the Hongkong exhibition. However, the procedures for cross border exhibitors docking are very troublesome, so they gave up later."

Xu Liang said that this year's Hongkong exhibition was arranged more conveniently by the Datang town government.

It is reported that in order to better serve enterprises and help socks enterprises open up the foreign trade market, Datang town and global resources have reached a strategic partnership this year. The global resources Exhibition (Shanghai) Co., Ltd. has held a fair in Datang Town, and has gone through related procedures to arrange enterprises to attend the exhibition in Hong Kong.

"Over the past two years, more and more foreign trade socks enterprises are actively exploring the pition from purely OEM processing to building their own brands, so that enterprises need to get more information about fashion trends."

Zhou Luoyong, deputy mayor of Datang Town, said that in order to encourage more enterprises to go out, the town level two has also introduced some exhibitors' subsidy policies to help enterprises pform and upgrade.

Transformation of marketing ideas, pineapple socks fire throughout the network

Short video has opened up national entertainment and has become one of the main battlegrounds for enterprises to expand the market.

Recently, on the jitter, a short video of pineapple stockings has been popular: the two pineapple "wear into" the silk stockings and keep jitter. The stockings worn by pineapple "did not hook", and "pineapple socks" became instant explosions.

According to reporters' understanding, the research and production enterprise of this silk stocking is from Datang town.

It is understood that "pineapple socks" is an upgraded version of the "arbitrary scissors" technology. Its technology is called "anti poking socks and its production process". Zhejiang Dongfang Knitting Co., Ltd. developed the technology in 2017 and applied for a patent.

Since June last year, the company's research and development team has studied and solved the problem of improving silk thread from raw materials, technology, and stereotyped technology. After several months of research and development, the pineapple socks were officially launched.

In the east edge workshop, 200 hosiery machines are running at a high speed, and the raw material of the bonding process will be added to create "pineapple socks".

It is reported that in order to make the silk stockings clearer, these Silk raw materials should be hung for 24 hours before entering the hosiery machine to ensure the constant temperature and humidity of the silk thread.

In order to make silk stockings tighter and better fixation effect, silk stockings will be put into a machine after hanging from the stocking machine.

Then enter the dyeing and finalize link, and the pineapple socks' excellent anti blocking effect is also included in this process.

Huang Xubing, director of the company's office, told reporters that the name "pineapple socks" was raised by Zhu Yuane, the marketing director of the company.

"Silk stockings are so strong against pineapple's ability to prevent silk hooks, let alone wear them."

At the test site, Zhu Yuane will bring the spiny pineapple into the pineapple socks after shaking. The surface texture of the socks is still clear. Apart from the subtle wear, the pineapple socks haven't changed much.

Reporters learned from the eastern edge, now the company can produce 3~4 million pairs of "pineapple socks" every day, still in short supply.

In order to continue to lead the market, the company also launched an upgraded version of the "pineapple socks", in addition to the good effect of anti silk hook, but also added the function of air permeability and sweat.

Pour the water onto the surface of the upgraded pineapple stockings and ordinary stockings. As time goes on, the moisture on the surface of the stockings is almost unchanged. The moisture on the surface of the upgraded version of pineapple stockings has completely penetrated to the bottom.

This year, Dongfang also jointly launched Datang town's industrial tourism project, with a floor area of more than 7000 square meters. Currently, the first phase has been officially run. The contents of the tour include the small stockings Culture Museum, the garden rest platform, the production and processing area, the product exhibition hall, the shopping area and so on.

The project strives to combine the production process flow and the tour route carefully, so that more foreign tourists can understand the production process of Datang socks and the culture of Datang stockings.

"This tourism project combines the development of tourism market and the needs of consumers, and at the same time strengthens the interactive experience with tourists at every point, and integrates elements such as tourism, culture, science and shopping."

Huang Xubing confidently said that it is estimated that annual sales will reach about 10000000 yuan, and about 100000 tourists will be received. In the near future, it will become a comprehensive business development complex of "socks industry + tourism".

"The change of socks industry in the new marketing mode is actually a change in the ideology of enterprises from a deeper perspective. It can be seen that in the face of the constant changes in the market, enterprises are taking the initiative to fight for the right to speak in the market."

Yang Di, an advocacy Committee of Datang Town, said that in the new retail era, a large number of enterprises will pform a marketing way.

Support from all sides to speed up the development of cross-border E-commerce

At present, the digital economy has become a key factor to promote the pformation of new and old energy. The implementation of the "digital economy" project has become the consensus of Zhejiang's development.

Cross border e-commerce is an important part of the digital economy. It is a new mode and new format of foreign trade growth.

Recently, Zhuji City Commerce Bureau, Datang Town, Zhuji City Federation of trade associations, socks industry association, Datang town socks industry e-commerce Federation held respectively 2019 Zhejiang cross-border electricity supplier summit, 2019 Datang socks cross boundary electricity supplier summit, 10 from the Amazon global store, Dunhuang network and other industry experts to analyze the trend of overseas market of hosiery industry, and analyze the advantages of cross-border platform.

At present, Datang town has more than 3000 hosiery related industrial enterprises, including more than 200 cross-border electric business enterprises, and the number of cross-border e-commerce outlets on each platform exceeds 500.

Datang's leading socks industry cross border enterprises, such as Fung Yuet knitting, love knitting, etc., have exported tens of millions of yuan in cross-border export sales.

"Relative to Hangzhou and Yiwu, Datang's cross-border electricity supplier is still in its infancy, and many factors have led many hosiery enterprises to dare not take this step."

He Liejun, chief of e-commerce department, Zhuji Municipal Bureau of Commerce.

Jin Yanwu, executive director of Zhuji City Federation of Commerce Federation and general manager of Zhuji love textile knitting Limited by Share Ltd, said the local socks enterprises' brand awareness is not strong enough.

Some bosses are still limited to the B2B mode even if they are willing to do cross-border business.

OEM orders for enterprises, more like "open for half a year", through the volume of sales to increase sales.

B2C cross-border electricity providers need stronger brand awareness. Although the profits are high, the operation cost and professional requirements are high. Manpower investment, fragmented orders and complicated follow-up operations have deterred many small and medium-sized enterprises.

"But small and medium-sized enterprises have simple industrial structure, if the boss's consciousness keeps pace with them, seize the opportunity to pform rapidly, and still have a flexible advantage."

Jin Yanwu said.

As a consumable product, socks are characterized by great demand and convenient pportation, occupying the natural advantages of doing business.

The socks produced by the Datang socks industry account for 70% of the country's total and 1/3 of the world's total. It has formed a complete industrial chain, including stocking machinery manufacturing to various raw materials production, and then to socks production, dyeing and finishing, stereotype, packaging, marketing, logistics and so on.

"Cross border electricity providers want to grow and develop, and the supply chain is not always a big pain, but Datang's supply chain is the advantage."

Zong Hong, senior manager of Amazon global store, said at an e-commerce summit.

It is the huge potential of the Datang socks industry's cross border market. Amazon, speed sell, eBay and other cross-border e-commerce giants have come to Datang to seize the market.

With the vigorous development of Zhuji's "electricity supplier changing market" strategy, the Municipal Commerce Bureau, the information bureau, Datang town government and so on have done a lot of work in such aspects as system construction, organization construction, all kinds of platform construction, cross-border business training service, talent service, project docking service and investment promotion.

In terms of talents, we should start from two aspects: cultivation and introduction.

To help enterprises cultivate their own talents, joint global express official training institutions such as Hangzhou tuxun Mdt InfoTech Ltd, Xinyang Xingxin Agel Ecommerce Ltd and other professional cross-border service agencies, as well as global express, Amazon and other enterprises and institutions have launched more than 40 training activities.

In addition to recruiting talents in the form of special job fairs, the school enterprise talent incubator has been set up. Through the establishment of a teaching and talent pmission base with universities, it will directly pfer talents to the Datang enterprises and help the pformation and upgrading of local traditional enterprises.

At the beginning of this year, Zhuji karma Technology Co., Ltd., Zhuji dream horse Knitting Co., Ltd. and Zhuji step by step cotton socks Co., Ltd. have already started cooperation with cross-border electricity supplier companies.

With the strong support of the government and various cross-border platforms, Datang town held 29 cross-border electricity supplier activities last year. At present, the awareness rate, activity and participation rate of cross-border electricity providers have been improved.

News flash

Building a one-stop supply chain integrated service platform

New mode of China's knitting raw material market trial operation

Hosiery machinery has everything, and proofing costs are cut by half. The market provides raw materials, trusteeship, sales and warehousing financial services.

Through the preparations for more than half a year of Zhuji one needle supply chain management Co., Ltd., a few days ago, China's knitting raw material market began its trial operation in a completely new mode.

On the first floor of China's knitted raw materials market, there are hundreds of knitting raw materials enterprises from Zhejiang, Jiangsu, Shandong, Fujian, Xinjiang and Hubei. The yarn of all cotton, polyester, blended, cotton, corn, bamboo and graphene are sold here.

The third floor of China's knitting raw material market is divided into three major areas, namely, the machinery exhibition area, the design proofing center and the large-scale industrial activity Exhibition Center.

The design proofing center can put 120 proofing machines, will introduce excellent domestic proofing teams, and build the world's largest stocking proofing center and flower design center, which will start operation at the end of May.

"Comparing with the stocking enterprises themselves, proofing to us can save half the cost and increase efficiency greatly."

Zhang Bin, director of Supply Chain Management Co., Ltd.

In addition, in order to better serve enterprises, the supply chain management company limited rented the 6000 square meter warehouse close to the market, for businesses to store goods, and 30 acres of land acquisition, the construction of modern warehousing and logistics center.

The company also links up with Zhejiang Merchants Bank, construction bank, Zhejiang products, and China real trading, providing a number of financial services for businesses to calculate daily.

Zhang Bin, for example, if a businessman purchases 5 million yuan raw materials, he only needs to produce 100~200 yuan, the market can come forward to help the enterprise agent purchase the goods needed by the merchants, and also can store the goods that have been purchased by the merchants in the warehouse of the market, and the market will butt the relevant financial institutions to evaluate the goods and provide pledge services.

At present, the market is helping more than 20 enterprises enter into the financial services formalities such as agency procurement, receivables, accounts payable and so on.

In June this year, China's knitting raw material market will start the construction of an e-commerce service platform.

The market will combine Alibaba's Zhejiang industrial belt, Datang China socks industrial network and other institutions to build China's knitting raw material trading information network, cross-border e-commerce trading platform, O2O interactive shopping center, cloud data warehouse management center, and so on, and open up the "nationwide sales nationwide" market network.

According to the plan, the new market will build an integrated supply chain service platform which integrates boutique shops, trading area, raw materials supermarket area, e-commerce service area, business negotiation center, exhibition exhibition center, mechanical proofing center, warehousing logistics service center, multi functional planning eight functional areas, and promotes the high quality development of Datang Hosiery Industry.