Tencent Advertising Push Incentive Policy, Direct Introduction Of Electricity Supplier New Product Cost Greatly Reduced

Tencent advertising Maple page electricity supplier management platform recently launched a new product library incentive policy. Cao Qi, director of the Tencent advertising direct electricity supplier industry, said that the policy will continue to 19 December 31st. The aim is to encourage businesses to introduce more products and provide consumers with more choices.

During the activity, the platform will invest billions of resources without setting up the upper limit. Merchants will introduce new merchandise and consume 10% of the incentive subsidy at the beginning of 30 thousand, which will effectively enhance the business's competitive power and advertising competitiveness, thereby ensuring profit margins.

- first come first served new products enter "competition".

The maple page platform's merchandise storehouse is on-line in April 25th, this is the direct business electricity industry entire net first commodity storehouse.

During the 26-5 16 months of April, merchants added merchandise information to historical Maple pages, and some commodities were defined as stock commodities. The definition of new products was a comparison of goods belonging to new categories with all previous stock commodities.

Merchants only need to enter the commodity store in the background of maple pages, and click on adding goods to complete the creation of goods.

After the system has completed the new product audit, the first 30 thousand of the advertising consumption will receive a subsidy of 10% per incentive, and the bonus base of a new product will be 500 thousand capped by its annual cash consumption.

Cao Qi said that there is still much room for improvement in the richness of the category of maple pages. For businesses, it is a "first come first served" product competition, and businesses need to accelerate their admission.

He also stressed that businesses that have compliance, legal, and high quality goods will have a greater advantage, because when online goods are downloaded due to irregularities, the corresponding new products will be removed.

- direct electricity supplier 2 reshaping "people's freight yard"

The new incentive policy is on the part of Tencent advertising in 2019 to increase support for small and medium-sized enterprises and build an overall support system.

"In the more severe economic situation in 2019, Tencent advertising is bound to spend more energy and time to help SMEs, not only to do marketing, but also to help SMEs to do business."

Guo Junxian, general manager of Tencent advertising area and the middle and long tail business department, has recently booed the majority of small and medium businesses in Shanghai's "Tencent wisdom Marketing Summit", and for the first time put forward that the direct business electricity supplier entered the 2 era in 2019.

In the 2 era, there is a key reshaping of "people, goods and markets".

"Tencent", Tencent's WeChat based social platform has exceeded 1 billion 100 million of its monthly activities, of which more than 400 million of the customers belong to the sunken area. They have little use of the platform electricity supplier and their consumption behavior has gradually matured. The demand for cost-effective, rich and service experience is rising year by year, which means that a potential market with strong demand has been formed.

"Field", to centralization advertising, WeChat public number, small program in each marketing link can achieve the powerful function, so that businesses can build a more diversified and more efficient purchase scenario, while operating their own brand of private domain traffic.

Now, Tencent's advertising is rapidly moving up the commodity store and the new product incentive policy, which is a crucial step in the dimension of "goods".

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