The Local Garment Retail Industry Is Stable, And The High-End Consumer Market Is Warming Up.

According to data from China Business Information Center, in 2017 1-2, the retail sales volume of 100 major large-scale retail enterprises increased by 2.2%, the growth rate was 7.8 percentage points higher than that of the same period last year, and it is only lower than the second month high growth rate of 2016 last year.

From the growth rate of sales of major commodities, clothing sales decreased by 1.3% compared with the same period last year, but the decline narrowed by 4.2 percentage points compared with the same period last year.

Shi Hongmei, an analyst at Orient Securities, said that from the data released by the National Bureau of statistics 1-2 months ago, the number of retail sales was slightly lower than expected. The retail sales of gold jewelry and cosmetics were relatively good, indicating that the overall recovery of the apparel industry has not yet been further confirmed. At present, the structural weakness of high-end brands is more obvious.

Analysis shows that in 2017, the fundamentals of the spinning and weaving industry will show a bottoming or structural weak recovery trend. The high-end high-end clothing and accessories brands will have a better performance.

Shi Hongmei believes that, with the continuous entry of international competitors, the domestic brand clothing market shows the strongest of overseas brands in a second tier city, and the three or four tier cities' local brands continue to win the fittest pattern. Among them, the European and American brands (such as ZARA, H&M, etc.) which have their own advantages in designing fashion sense, and the Korean brand (such as UNIQLO, clothing and love group) which are more suitable for the Asian style in cutting are most typical.

Driven by the market competition between intergenerational handoff of the main customer groups and the inability to move forward, more and more local brands are making great efforts in product design, brand tonal, terminal store display and brand marketing. The gradual improvement of the design level and product popularity and the gradually increasing cost performance are attracting more and more young consumers' attention. Taking into account the more independent consumer attitudes of this generation of young people (no longer blindly blind to overseas brands and no longer prejudiced against local brands), the upgrading of local brands in terms of design level, brand tonality, product cost performance and other aspects has the opportunity to get more and more recognition of young customers, which will eventually be reflected in the gradual increase of consumers' return and sales volume. In recent years,

The industry also said that in the context of consumer upgrading, consumer demand is becoming increasingly personalized and diversified, giving birth to a new retail mode of online and offline integration.

By expanding the "new retail" mode, e-commerce and physical retail enterprises are expected to open up all channels and achieve complementary advantages, which can provide consumers with better shopping experience and help expand business scale.

In addition, the recent high-end consumer market is gradually warming, and this clothing brand is expected to usher in more opportunities.