Costco Plans To Debut In Shanghai This Summer, The Membership Fee Is 299 Yuan.

The Costco, which is nearly 100 million of the total number of paid members worldwide, is about to debut in Shanghai this summer. This is also Costco's first store in mainland China, located at No. 235 Zhu Jian Road, Minhang District, Shanghai.

As the "strong enemy" of WAL-MART and Carrefour, Costco is famous for its ultra-low margin mode of "selected products + parity + membership". Its business mode is to spare no effort to reduce all costs that can be reduced, and profits will be largely granted to consumers through land price, and the main profit will come from membership fees.

At present, Costco has more than 770 stores in 11 regions of the world with more than 96 million members. The renewal rate of old members reaches 91% in the US and Canada.

Costco began recruiting members for the first store in mainland China, priced at 299 yuan.

It is reported that membership cards have two members, namely, Venus members and corporate members. They can apply for free family card and enterprise Deputy card, and become a member of the charge master card before opening. They can also get 100 yuan coupons.

Win business network also learned that the membership card can be used in any store in the world. Whenever you are not satisfied, you can cancel the membership card. Costco will refund the membership fee in full.

The reason why Costco attracts nearly 100 million of its members is its cost-effective products and services.

In terms of commodities, there are only 1-2 choices for each subdivision product in Costco. Only those with the potential of "exploding" are allowed to go on shelves, reduce user choice costs, and set up their own brand Kirkland Signature, from food products, vitamins, glasses, clothing to cleaning products, home and so on.

Maintain high quality and reasonable price, and strictly control all links and production environment from production to sales.

In terms of services, paid members can enjoy special services such as repair, glasses and hearing aids, western style catering, free value-added services, free eye care, free nitrogen filling, and merchandise display.

Not only that, Costco will also hold specific commodity display activities, such as red wine special exhibition, to explain red wine's quality, origin, weather and grape varieties.

In addition, in the Costco purchase of any commodity, in addition to enjoy the original manufacturer's quality assurance policy, also enjoy the Costco store's full refund policy (some categories of goods do not enjoy full refund policy).

Because of this, Costco began recruiting members, and some people were drying out their membership cards, waiting for the brand to be unveiled this summer.