Smith Barney Net Profit Surged 113.24%, Three Strategies To Turn Losses Into Profits

In April 8th, SZ:002269 released its annual performance report for 2018. Its operating income rose 18.62% to 7 billion 677 million yuan compared with the same period last year. Its operating performance turned into a profit and net profit rose 113.24% to 40 million 361 thousand and 600 yuan over the same period last year.

The United States pointed out that, thanks to the promotion of brand upgrading, product upgrading, channel upgrading, and retail upgrading, Smith Barney clothing business income in 2018 has achieved double-digit growth, business performance has improved continuously, and profits have turned into profits.

1, continuously upgrade the competitiveness of the five major brand products, and continuously improve the quality of business.

During the reporting period, the United States and costumes continue to deepen the pformation and upgrading of brands and products, making the multicenter fashion brand style widely accepted by more consumers.

Further improve the company's own ability, grasp the current trend of fashion, and provide the highest quality and cost effective fashion quality product experience for all brand target consumers, so as to enhance brand recognition and loyalty.

With the improvement of competitiveness of brand products, the sales revenue of comparable outlets increased by about 7% over the reporting period.

In 2018, its main brand Metersbonwe revenue performance continued to improve, the annual sales revenue increased by 13% year-on-year; ME&CITY brand continued to maintain rapid growth in store area and sales scale, and sales revenue increased by 48% in 2018; Moomoo and ME&CITYKIDS two children's wear brand annual sales revenue increased 24% year-on-year.

2, the channel upgrading strategy is effective, and the shop channel structure is more optimized.

During the reporting period, the United States and costumes insisted on the channel strategy of shopping center + traditional business circle to develop in parallel, and continued to deepen the comprehensive strategic cooperation with the famous shopping centers throughout the country, to expand the opportunities and opportunities of multi-level market development by consuming, integrate social resources, and join together to create a win-win situation.

Based on the benchmarking shops built on the first and second tier markets, the three or four line market will join the cooperative development as the goal and promote the diversification of the channel structure.

During the reporting period, the sales revenue increased by 33% over the same period.

3, comprehensively deepen the upgrading of retail capabilities, and actively promote the standardization of capacity building.

At the same time, Smith Barney apparel is committed to promoting the standardization of retail capabilities, and standardized the success of the carding, from the standardization of the brand attitude and the best profit mode standardization two dimensions, in the direct and franchise channels for efficient and rapid replication, so that the scale and efficiency of business to achieve simultaneous improvement.

In 2019, American Apparel will continue to follow the path of brand upgrading, product upgrading, channel upgrading and retail upgrading, and is committed to satisfying the rising consumer demand with better fashion products and shopping experience.

We should further strengthen cooperation with multiple business partners and promote the implementation of the channel development strategy of shopping centers and traditional business circles in parallel, so as to further optimize the terminal store structure.

And through product innovation, supply chain pformation and upgrading, as well as the further upgrading of retail terminal operation capability, we explore the application of Internet technology intelligent tools to digitize retail store scene, rebuild the connection between stores and consumers, create new retail scenes, and realize the intelligent consumption experience of stores.