Management Of Leading Shares (600630):2018 Annual Report

The operation of the leading stock (600630) 2018 annual report is as follows:

[2018 annual report]

I. discussion and analysis of business conditions

In 2018, the company actively implemented the "13th Five-Year" strategic plan and the implementation of the new three year plan of action, focusing on the sixteen word policy of consolidating the foundation, integrating and upgrading, controlling risks and upgrading quality, and maintaining the overall stability of the company through the promotion of the internationalization strategy, the creation of new retail business, the construction of Dafeng base and the relocation of headquarters.

The main tasks are as follows:

During the reporting period, the company achieved operating income of 4 billion 362 million yuan, down 1% compared to the same period last year, mainly due to the fact that the brand sales of the company were affected by the downturn of the entity store under the clothing retail line, which decreased by 7% compared with the same period last year, and the revenue of the foreign trade business of the company increased steadily by 2%.

During the reporting period, the total profit and net profit of the company were 64 million 590 thousand yuan and 37 million 670 thousand yuan respectively, which achieved a profit of 0.09 yuan per share and a sharp decrease compared with the same period last year, mainly due to a 7% increase in the period of fees and a substantial reduction in the current disposable income.

The total assets at the end of the year were 2 billion 948 million yuan, up 8% from the beginning of the year.

Two. Discussion and analysis of company's future development

(I) the development strategy of the company

In 2019, the company will take the "13th Five-Year" strategic plan and the new three year (2018-2020) action plan as the platform, closely around the "two wheel drive (domestic and overseas), double line force (online and offline)" brand development strategy, and promote the strategic deployment of "African resources, European and American intelligence, Asian manufacturing, Oriental integration, global sales" to achieve the goal of "brand going out as the leader, and promote online, offline, retail, procurement, design and supply chain internationalization".

During the "13th Five-Year" period, the company will further deepen the reform of state owned enterprises, grasp the development opportunities of domestic consumption upgrading, industrial pformation, and the construction of all roads, and take the strategic thinking of "global layout and pnational operation" as the guide, integrate talents from resources to resources, from channel to brand, from speed to efficiency, from the traditional management to the multi-level competitive advantage of pattern innovation, accelerate the development of the international development path, and promote the expansion of overseas channel construction and cross-border electricity business as well as the import and export business of foreign trade, so as to comprehensively enhance the comprehensive strength of enterprises and promote the sustainable and all-round development of enterprises.

(two) business plan

2019 is the key year for the new three year development of the company. The company will speed up internal dynamic change, efficiency change and quality change around the annual work goal, and strive to enhance core competence and integration capability, and ensure steady and sustainable development of enterprises in steady progress.

We should focus on the following aspects: first, to strengthen the construction of the channel business system that is compatible with the rapid development of enterprises; two, to strengthen the product development system that is compatible with the rapid development of enterprises; three, to strengthen the supply chain system matching with the rapid development of enterprises; four, to strengthen the construction of brand publicity system that matches the rapid development of enterprises; and five, to strengthen the construction of human resources system that is compatible with the rapid development of enterprises.

The six is to strengthen the backstage support system matching with the rapid development of enterprises.

In 2019, the main business revenue was 4 billion 600 million yuan, and the main business gross margin was 25%.