Nike Will Focus On Developing Less Than $100 Sneakers In The Future.
According to the website quartzy, Nike will concentrate on developing sports shoes less than 100 dollars. They hope to have more distinction in the footwear market.
In the past, Nike's high performance, high technology and high price sports shoes attracted widespread attention, but research institute NPD pointed out that about 2/3 of sports shoes sold in the United States sell for less than 100 dollars.
Although some high-end sports shoes are very important for Nike, in the past, it was obvious that sales of foundation shoes under $100 were better, and Nike was also ready to innovate this category to bring more unusual products.
Nike chief executive Mark Parker (Mark Parker) said: "in the next fiscal year, we will develop more than 100 yuan of new shoes.
We are adjusting sales and marketing teams, and Nike has the opportunity to increase the cost performance of these core products globally.
Not only is price reduction, but also innovation. We must be competitive in every respect. "
NPD vice president and sports industry analyst Matt Powell (Matt Powell) said that not all people buy sports shoes for sports: "the target is less than $100 footwear consumers are looking for high-quality, low tech shoes."
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