"Supreme Italy Brand", Shanghai Store Opened Yesterday.

From the front door of the shop, "Supreme luxury Italy brand", this Supreme located on the middle of Huaihai Road is not Supreme SupremeNew York.

At the end of last year, Supreme, which was a spectacular hit, joined the Samsung cooperation project. With the announcement of the termination of cooperation by Samsung at the beginning of last month, it finally ended the controversial issue on the Internet earlier.

But at the same time, this event also formally introduced the brand called SupremeItalia, which has been brought to everyone's attention.

At the time of the conference, in addition to announcing cooperation plans with Samsung, the Supreme Italia China head also said that the brand will open a flagship store of 7 storey in Sanlitun, Beijing, and hold a big show at the Mercedes Benz center in Shanghai, so as to enter the Chinese market.

Last year, a shop screen with the word "Supreme" appeared on the location of a shop in the middle of Huaihai Road, Shanghai. The appearance of this picture soon caused some discussions on the Internet.

Since last year's news exposure, this shop has been showing the status of decoration and has never been opened to the public.

Another shop in Wuzhong Road, Shanghai

In addition to the Huaihai Road, there are also Supreme shops in Wuzhong Road, Shanghai. It seems that the shop was surrounded by the same shop barrier from the pictures that appeared on the Internet earlier.

But again today, the barrier has been removed. From a distance, it can be seen clearly that several large Supreme words are attached to the outside side of the shopping mall, which is quite obvious.

It is reported that the shop brand also held a press conference today, which is located in a movie theater in the same mall.

Although the outer barrier has been removed, the interior of the shop is still in the decoration stage. The whole shop has 2 floors. The visual inspection may add up to 400 square meters. The news said that it is expected to complete all the decoration within 10 days.

Also today, the Supreme store located in the middle of Huaihai Road has finally opened up its previous mystery.

The shop is full of Supreme products, including a variety of T-Shirt, hoodies, hats and backpacks, as well as skateboards, suitcases and so on.

Judging from the clothing label, the store's products come from the brand Supreme Spain, which sells products ranging from hundreds of yuan T-Shirt to thousands of sweaters.

"There's public opinion on the Internet that we can't open this store, so we deliberately opened it."

A person close to the store in Huaihailu Road told us that the Supreme store will also expand in other parts of the country, such as Chengdu.

At the same time, he also said that the brand has certain expansion resources advantages in the development, so it can set up shops in the downtown streets and shopping malls.

"We're going to work with some of the big ones next.

Why did we cooperate with Samsung before, and our domestic resources must be very strong.

We will not only cooperate with Samsung, but also with banks. You will see it in the next two months.

After the Samsung cooperation incident came to an end, the person familiar with the matter said that the future brand will also cooperate with the bank. According to the Samsung incident, it may raise the topic controversy to a new height.

At the same time, he also mentioned a statement: Supreme, the United States once contacted them, wanted to seek cooperation, and sold them in the domestic way by proxy, but the two sides did not reach an agreement because the price was too high.

If you remember, when the shop in Huaihai middle road was in the decoration stage, there had been an incident of graffiti attacking the facade by an unknown person.

In response to this matter, the insider also gave his opinion: "I think it's very good. Originally hip hop and street culture have this kind of thing. We welcome it very much, and we will make the cloth he sprayed into after that."

Today, just within a few hours of opening the door, the Supreme shop attracted some passers-by's attention. In addition, some people lined up outside the shop, asking customers who wanted to shop in the store.

However, in the process of our conversation with the insider, we can be more sure that the Supreme currently stationed in China (the door reads "Supreme luxury Italy brand") and the street brand Supreme (Supreme NewYork) from the United States is not the same unit.

It is understood that in the coming days, the former will also be extravagant in other parts of the country.