How Far Is The Road Of Flexible Production For Women'S Clothing? Reporter Visits The Top Secret Business Of Trousers Bank'S Business Mode

How far is the flexible production of women's clothing? How far is it?

In recent years, the traditional clothing industry is not very peaceful. On the one hand, it is facing the pressure of rising costs, and the other side is the Internet business.

From the moment of rising demand for personalized consumption, a large number of products with small quantities and on demand have been hung on the heads of each garment, but they are all reflected in the four words of "de Stocking".

Therefore, as the bottom and the most basic link of the garment industry, the voice of flexible production is still uninterrupted.

Recently, in the rivers and lakes of the costumes, a design studio devoted to flexible production and manufacture -- "pants bank", was introduced by journalists from the industry. Based on the strong curiosity about how to realize flexibility and wisdom, a reporter visited it in a villa group in Songjiang, Shanghai.

The first impression of the trousers bank studio to reporters is: small and beautiful, with a slight aroma of books.

The four floor studio is not large with LOFT style.

There are several pieces of Han rubbings on the wall, which are simple and modern.

The office area is packed with various accessories, and the sample hall is less than 30 square meters.

The proofing workshop is much more spacious than it is, and all kinds of CAD and sewing equipment are even available.

After a rough visit, sit in front of the tea table.

A friend introduced the head of the studio, and his friend said, "there are no governors in the trousers bank, only the tailors and the shopkeeper. Today, the big shopkeeper is not here. This is Mr. Wu, the technical director. We all call him" Wu Bin cabinet ".

Achieving fast response is not a problem.

After shaking hands to explain the meaning, he said with a smile: "the clothing industry has no secrets at all, and knows everything, but please mention more valuable opinions."

Based on this business model, Wu's Cabinet said: "we mainly do single products and women's trousers. Based on this, we will develop part of the semi skirt and body pants, and even the products related to the lower garment. The main business mode is the fast reverse of high quality trousers, starting from the seven day delivery of the guests' orders. The workshop you saw just now is fast and reverse flow. At this stage, we have 6 people specializing in the production of dozens of small orders, and can produce thirty or forty pants every day, and the trousers of 100 pieces can be completed in three or four days, which is very much in line with the production requirements of the quick fill order or the pre-sale test sale. The large order is completed by the suspension line of professional pants, so it is more cost-effective in terms of cost and efficiency." the reporter then asked the theme of "trousers bank".

I saw your product in the exhibition hall just now. There is no less than 200 items in visual inspection. I also count half of the costumes. I can see that the trousers are of excellent workmanship. There must be some secret recipes in the middle of you. For example, after a series of works, you can realize fast reaction.

The reporter was able to interrogate the way of questioning.

"Nothing is inconvenient," Wu said.

"Actually making clothes, for decades, or even thirty years, we have no secrets for our cremated costumes. The working age of our plate making master is not very short. The key is whether you are willing to spend time and energy in doing a good thing in a good way, for example, I only do women's pants and single products, this is the general direction."

Wu handed the cabinet to reporters filled with tea continued.

"Achieving fast response is not a problem, for example, the supply cycle of accessories and accessories is about 35 days or so. How can we shorten or even stock up? In addition to the need to grasp the trend, we need to establish a deep cooperation with our suppliers, and we can not be too eager for quick success and instant benefits. For example, we have formed a good cooperative relationship with Du Bangshu, and we plan to jointly develop the Cheng Lishu silk pants research and development center.

Moreover, in the production process, we have to rely on the specialization of MTM to suspend the production line, so that labor productivity will be higher.

But all this must be based on the highly standardized studio's product development. "

Trousers bank is actually the data bank of trousers.

When reporters saw the appearance of dry goods, they quickly asked, "how did you achieve high standardization?" Wu pointed out the calligraphy box on the wall "trousers bank" and said, "the secret is in these four words."

The reporter said he was puzzled, and then explained: "trousers bank, in fact, is the data bank of trousers.

Our goal is to be a full pants data bank, from basic pants to fashion pants. Products should include tight pants, straight bottomed pants, bell bottoms, wide leg pants, skirt pants, pants, tapered pants, Haren pants, knickers, pants, trousers and so on. We need to cover the pants demand of adult women in various styles and trousers. Of course, this needs to be realized by constantly improving the digitalization construction of trousers edition library. This accumulation process may be quite long, but we have certain psychological preparation.

From now on, we will constantly accumulate and study the physiological characteristics and psychological needs of the mainstream population, improve the functional and social needs of the products, and achieve higher customer satisfaction, which is the two core content of data banks.

In terms of product realization, we have drawn up a relatively standard standard for fabric trial production, sewing process and quality assurance from the perspective of style development, maximally improving internal execution and reducing errors. The aim is to raise the quality to exceed customer expectations, thereby reducing the overall cost.

Integrated stores, electricity providers, Internet vendors, high-end wholesalers, which provide flexible products for OEM processing and supply services, are not different from many OEM companies. However, we can provide customers with the whole pants solution. We can design trousers as an integral part of their products based on the product planning of customers. According to the theme of the quarterly development, we can make our trousers fit the unique DNA of the customer brand, make the pants products more soul and make the pants products become brand star products, so as to shorten the running in period of customers on the pants products. In the industry, we all know that high-end trousers are not so good. Our studio is now saying that it is for brands,

"I can understand what you have said, but too conceptualized and theorized, can the cabinet be able to enumerate one or two more specifically, such as the relatively advanced technology," the reporter asked impolitely. In fact, reporters did not fully understand the true content of "return to the throne".

One size three code -- top secret technology for trousers bank

The process of drawing and drawing will be applied according to the style and fabric characteristics, but this is not the core.

For example, in terms of the functionality of the product, in fact, we have a stealth design process in our pants, and the core key is also to tell you, "one number three yards". Simply speaking, a pair of trousers can make three different sizes of people wear, and it is very inclusive. This has a natural ability to de stocking the goods and directly improves the sales ratio.

"This is our top secret technology," he said.

The reporter said, "number one, three yards? Do you do a lot of research and Practice on human data? And there are national figures to do technical support?"

For a long time, our focus is still on R & D. We feel that our products have not yet reached the international standard. Sometimes it is not an individual problem, but also an industry problem and a social problem.

You see the Chinese elements made by foreigners and exclude brand factors. Their designs are very popular with consumers, but we have not. With the speed of our country's development, the current costumes are international costumes, but we are very short of international Chinese elements.

"I'm a little far away!" Wu pointed at the brick rubbings on the wall. "You see, Japan has kimono, Korea has Han (Han) clothes, and every time a major holiday is held up, some of our ethnic minorities are also present.

We will draw some of our energy to do some cultural elements with Chinese characteristics, which is to recall the traditional culture, but our idea is to integrate these cultural elements into modern fashion, and do not want to do the meaning of Hanfu. We are not good at it, but we want to make Chinese traditional culture more internationalized.

Mr Wu said he was helpless.

"Long live the understanding!" the reporter can only smile and smile with his cabinet.

It is said that "a thousand pot and a pot of tea" is already the fourth pot of tea. The reporter should also leave with full harvest, and wish the trousers bank can stand in the world fashion forest as soon as possible.