Baleno Has Been Pformed, Opening Up A New Journey With You.

Since its inception in 1996, as a well-known clothing brand in Hongkong, China, Baleno has been searching diligently for twenty-two years in the field of costumes and design aesthetics.

Its comfortable design, good product quality and diversified commodity selection always keep pace with the contemporary trend of thought and form a unique aesthetic view of life.

After decades of active exploration, Baleno has never changed the gene of innovation. Every customer who loves Baleno is the consensus of this spirit.

The brand takes special care of the time spent with every friend. The brand will work together with the clothing industry and the close friends and ordering people of the whole country to witness the glorious moment of Baleno's autumn and winter brand conference in 2019.

On the 26-27 th of February 2019, Baleno will hold the "2019 autumn and winter brand conference" and the "19FW product ordering meeting" at the conference hall of the 3 floor of Nanfeng Super Hotel International Conference and Exhibition Center in Guangzhou. On the day of the event, the brand will present a deep dialogue between the brand and the times through the fashion show, the awards ceremony, the order meeting and so on.

This time, the 19FW Baleno conference takes the theme of "peer" as the theme and unveil a new chapter of self definition with the brand-new concept image: releasing potential, further conveying the simplicity and individualism advocated by Baleno to the younger generation, bringing their memory, curiosity and desire together, giving them excellent sense experience.

Based on the present

It is understood that this conference will bring multi category and age class fashion: among them, men's clothing is proud of the market with high performance price ratio products and super high product comfort. The spirit of men's clothing can be pmitted through diversified color matching, silhouette and fabric material, so that contemporary men can find a balance between busy cities and life. Women's clothes are more integrated with natural aesthetics, reflecting the natural beauty of Eastern women's relaxation and independence. In addition, children's clothing categories increase their exposure rate from decoration, props, display, marketing and other aspects, and hand in hand the famous authorized IP to launch the cross Brand Co riding series, bringing customers unlimited childlike innocence and fun.

All along, Baleno's flagship products will be included in the list of consumers' must pay products.

For example, bacteriostasis POLO has its own high efficiency bacteriostatic effect, and it has both mould and spirit. Mosquito repellent children's clothing is anti mite and mosquito repellent. Its safety is verified by authoritative organizations. The thermal underwear is made of soft imitation wool insulation material, which can effectively lock body heat energy; the feather and down series is ultra light and warm, and the seamless design is closely following the trend of the global trend, which is highly humanized and cost-effective.

It is true that Baleno has not changed in its long process of pformation is DNA, which loves life and is simple and comfortable. When consumers see Baleno's full range of costumes, they are moved and recalled, which are more shocking for the accumulation of brand and hope for the future.

"Value for money" is Baleno's "hard core" spirit. It will, as always, start from the design perspective of simple life, properly break the routine of casual wear, and make exquisite combination through high saturation color collision, fine and soft texture, and unique and interesting printing.

In the 2019 autumn winter brand press conference, you will see the gorgeous rhythm of Baleno 2019 autumn winter series stretching rhythm and life personality.

Look to the future

Baleno brand was officially registered in Hongkong in 1981. In 1996, the German Wing Group Co., Ltd. successfully acquired Baleno brand and founded Baleno Kingdom Ltd to make the design concept look brand new.

Twenty-two years of accumulated precipitation has made Baleno deeply rooted in China and foreign markets. With the clear and successful strategy of brand remolding, precise market planning and persistent research and development of products, consumers of every era resonate with this brand.

At present, Baleno has over 2500 stores across the world, including Mainland China, Hongkong, Macao, and Southeast Asia and the Middle East.

In the future, Baleno will open up more retail territory and adopt multiple brand strategy to lead its different brand lines into various customer groups.

Upgrading the store image with a new shop decoration style and entering the shopping mall system such as Wanda and Yuyue will further upgrade the blue label for some shops located in the life circle, so as to enhance the brand concept of close to life and create a brand new logo image.

Clothing is the first thing to do in clothing, food and shelter. Baleno's journey through wind and rain is not only for development and growth, but also for record and creation.

The brand takes the diversified clothing as the medium, passes on the different life scene the warm hug, faces the energetic young group, is dedicated to break the time curse, writes the hymn of life.

Twenty-two, in the spring and Autumn period, Baleno is thankful to be with us.