Is The "Miadidas" Custom Service Suspended? Adidas Official Made No Statement

Adidas's China official website shows that since January 14, 2019, the custom service of "miadidas customization" has been temporarily suspended.

The "miadidas customization" service is a customized shoe service launched by Adidas in 201. Consumers can independently match the colors and patterns of their shoes according to their preferences and collocation. The service is similar to the "NIKEiD" service in Nike official website.

In the three years that can be used for this service, Ross, harden, and other players' signature shoes are suitable for this service.

The price of "miadidas custom-made" footwear is generally 100 yuan higher than that of the commercial color matching. The official custom time is 5 weeks. According to the tiger Pu netizen @ Prague equation, the customized shoe box does not have a shoe box side label, but also comes with a rope bag or dust-proof bag. At the same time, there is also an ADI paper order, which has its own design plan.

In the market of shoes and shoes, the fame and market share of Bespoke and NIKEiD are large. Many brands in the market have introduced similar customized services, such as Andemar's ICON Anta UNIQUE.

In 2017, sales in Adidas Greater China increased by 29%, and global revenue increased by 16%, of which the electricity business performance was outstanding and recorded a 57% revenue growth.

In the third quarter of this year, the growth rate of electricity providers was as high as 76%.

Adidas official official has not yet made a statement on the suspension of "miadidas customization" custom service. When it comes to customer service, lazy bear sports will be able to resume the service. The response of the other party is: "no notification has been received."