Nike And Virgil Abloh Jointly "The Ten" Series Will Come To An End.

According to the world clothing and shoe net, since its appearance in 2017, the sports brand has been

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The "The Ten" series of Off-White jointly created by designer Virgil Abloh has always been a rare treasure in the market of sports shoes.

When each new shoe is on sale, all products will be sold out in a few minutes and continue to push up expectations for the next product.

However, the next pair of "The Ten" may not be able to come.

This week, Virgil Abloh has released a recently released Off-White X Air Force 1 low profile in his Instagram story.

Photo and subtitle: "small thing: I am very fascinated by the matching of black bottom white label and white shoelace.

Therefore, all versions of the last wave 10 will choose this style.

Although Abloh is not equivalent to Guan Xuan, people still speculate that the "The Ten" series is coming to an end.

It is said that the next two new products will be sold in black and white Air Max 90 and "Desert Ore", which will be on sale in January 17th. The price is $160 per pair, which is likely to be the ending of the "The Ten" series.

Neither Abloh nor Nike has responded to media inquiries.

This year's 38 year old Virgil Abloh is an American fashion designer who is Off-White's principal, DJ, music producer and LV's creative director of men's clothing.

Or the headquarter in Milan.

In 2017 and 2018, Abloh may be one of the most worshipped figures in fashion circles.

Not only is the Chao Off-White business in Milan thrived, but he has joined several brands, wandering freely in the fashion industry and luxury goods industry, integrating all kinds of styles and injecting their own characteristics.

This year, Abloh has been selected as the 100 annual list of time magazine, and is one of the two designers on the list.

The spark of Virgil Abloh and Nike originated in a visit to Nike in 2016.

On some classic shoes of Nike, he drastically dismantled and reshaped, and finally launched the "The Ten" series in 2017.

The series has ten pairs of shoes and is divided into two themes.

The first theme is "REVEALING (Revelation)", including Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air and Nike.

The second theme is "GHOSTING (double shadow)", which includes Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1, Nike and 97.

Translucent shoes, manual cutting collage rough feeling, and a surprise anti-theft button, not only to the work of playing the Abloh label, but also let Nike fans in the inheritance and found a new sense.

Abloh's own understanding of "The Ten" is: "this series has gone beyond design culture.

These ten pairs of shoes have broken the boundary between function and fashion.

For me, they are at the same level as the statue of David and Monalisa.

You may disagree, but these designs have their own value. "

After the first wave of joint series, the cooperation between the two sides did not stop. In 2018, they continued to launch the World Cup series and the signature shoes of tennis female athlete Xiaowei and the joint version of other shoes.

Although Abloh hints at the end of the "The Ten" series, this does not mean that the cooperation between his brand Off-White and Nike has stopped.

This year's Paris fashion week, Nike and Off-White's joint series "Track and Field" debut, is expected to be officially launched in 2019.

It was thought that Nike and Abloh would continue to push the new trend while the iron was hot.

This hunger marketing operation is a bit of a joke, but it is also a means to preserve products and maintain brand tonality.

Earlier, the Yeezy series that Adidas and Kanye West had launched because of the introduction of parity and increased supply, also raised concerns that if a pair of Yeezy is no longer scarce, how long will it last?

Now, fans of the "The Ten" series leave you little time.

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