Old Mama Wears A Sweater In Tmall, And Ten Million Netizens Watch Each Day.

In this year's fashion week in New York, what attracts the most attention is not the international brand.

The leading brand of cross-border brands.

among

On the top of the list, tens of millions of netizens were attracted to Tmall.

Tmall took the old godmother to New York fashion week and boarded micro-blog's hot words.

Bought nearly 600 bottles of old godmother, for Tmall's limited number of sweater.

Although many people say that "aesthetic incompetence", but still can not stop tens of millions of netizens rush to the old Tmall's official flagship store.

Soon, the price is 1288 yuan.

They were robbed of their lives, and overseas Chinese living in New York also asked for a purchase.

Miss Jiao from Heze, Shandong is the biggest buyer, ordering 6 sets.

"See old mama is on the New York fashion week, good cow, wear out must return to a high rate."

Miss Jiao is going to buy it and wear it with the office ladies.

Each set includes 99 bottles of old mama chilli sauce and a brand of fashionable clothes with its logo. That is to say, Miss Jiao bought this Tmall with fire.

I bought nearly 600 bottles of old mama chilli sauce.

Miss Jiao, in Heze, Shandong, is the biggest Tmall action.

Miss Jiao herself is "old lady without iron". "We are very fond of eating old mama. We can eat 3 or 4 bottles of rice together. We can eat rice and dip dumplings." Miss Jiao said, "originally bought 100 cans of old mama, almost 1000 yuan. Now the price is almost the same, and can also send a piece of clothing. It is quite cost-effective."

Tmall brings old godmother to New York, and walks from table to T.

The old mama can once again become popular in social media, changing from Chinese flavor to New York fashion, from Tmall's "chao chao action" project.

On the day of Tmall fashion in New York fashion week, Tmall joined hands with us Opening Ceremony to create a national flash shop. We will conduct cross border cooperation with the brand names of old Chinese mama, Yunnan Baiyao, Shuang Mei, Kangshifu, Yunnan, onecup and the Summer Palace with distinctive Chinese culture genes.

"We invited the US tide brand OC to relocate the brand names for these old brands," he said. "They have imported a lot of international elements in their creativity, such as the definition of sauces queen as the old godmother, and the self style displayed by the big logo that young people like." sauces

The peripheral products of New York and aprons are also very popular with foreigners. The goods in the store are all robbed.

In the old flagship store of Tmall's official flagship store, the word "sold out" has been hung.

The sales volume of Tmall store is also 240% higher than that of the previous Tmall store, becoming the biggest winner of New York fashion day Cat China day.

Li Junyu, the director of the brand electric business, said, "

When we came to cooperate with us, we refused at the very beginning. As you know, the old godmother is a very Buddhist brand. We never do any advertising, but we didn't expect to be popular again in this way. The brand was shocked. It's all thanks to Tmall. "