Ningbo Clothing Is Based On Brand Positioning, Aiming At The European Market.

"Only when we create our own brand can we find the right position and define the direction. Only in this way can we expand the operating sector and hold the bargaining space in our own hands."

General manager Weng Lei said.

The creation of a well-known brand can be said to be the dream of countless costumes, let alone a European company.

A company with forward-looking thinking.

From an OEM based enterprise, it has gradually pformed into a high-end brand enterprise based on knitted garments. Ningbo has won the favor of the international market with high quality products, cutting-edge design, sophisticated technology, sophisticated technology and accurate trend prediction.

Accurate positioning, building independent brand

Twenty years ago, Ningbo high import and Export Co., Ltd., established in 1998, has developed into a comprehensive and comprehensive garment manufacturer.

The range of production ranges from one side knitted fabric, Peake, Terry and wool, plain knitted sweater and other fabrics to knitted and braided composite products gradually.

France, Italy, Poland, Spain and other European countries, covering the United States, Canada, Brazil, Chile and Japan and other countries.

"Our company was originally a garment manufacturing company, import and export business oriented production enterprises, twenty years of development, has accumulated high-quality and quantity of terminal channels, twenty years of experience, so that the company has accumulated a comprehensive product information and marketing promotion methods.

Therefore, in addition to continuing product processing, we have derived the idea of making our own brand. "

When he talked about the original intention of brand creation, Weng lie confidently said.

In 2014, Little Tiger took this as an example.

The main independent brands emerge as the times require.

Through many years of accumulated customers and channels, the brand has successfully entered the European market and is seeking a broader market as a "base".

Like all emerging brands, Little Tiger was also faced with many difficulties at the beginning.

Although the company has a broad terminal channel, but the terminal customers do not understand this brand, which fundamentally leads to the unsmooth development of the brand pre market. In addition, as a manufacturing enterprise, the company has been faced with the production of customers, and after creating the brand, the company is directly facing the market R & D creation, from the concerns of customer demand to the first reaction of the market, this span is a very serious challenge for the company.

Speaking of the difficulties faced at the beginning of brand building, Weng Li said.

Weng column knows that the creation of brand is a very difficult and very long process.

Therefore, in the face of difficulties, he responded positively, customized the system solution, and implemented it in stages according to the actual situation.

Weng Li said that the company was concerned by training designers and salesmen.

The awareness of fashion trends enables designers and salesmen to have a keen awareness of the popular elements of the market. Secondly, the company set up offices in European countries such as Holland to understand first-hand customer needs and to respond quickly and accurately.

While ensuring the quality of its products, Little Tiger is also faced with a difficult problem: how to stand on a bigger stage to show its own characteristics and attract more customers? The answer is obvious, participating in the exhibition.

"The exhibition organized by the textile and Trade Promotion Council has always been widely known. Therefore, the overseas exhibitions held by the textile and Trade Promotion Committee have become the first choice for us to further develop the European market."

Weng Lei said.

Looking forward to expanding the European market

It is a particularly long process for domestic brands to enter the international market. Ningbo height is a forward-looking company. In order to make Little Tiger go smoothly into the European market, Ningbo has highly adopted corresponding marketing and promotion methods.

By creating a warm brand story, consumers can slowly accept Little Tiger's own brand, and display their brand image and culture by participating in the professional and high-end overseas exhibitions held by the textile and Trade Promotion Association. Through hierarchical design, we can increase the diversity of products and meet the diverse needs of customers.

Because the European market has a high degree of acceptance of new things, it is more suitable for the survival and development of independent brands.

But if we want to further stand in the European market, we need to work hard in the aspects of design style, regional culture and so on.

"Little Tiger is mainly based on knitted men's wear, with customers aged 30~45 years old as the target group. In order to meet the diversified needs of European market, it will integrate into European countries' local characteristics in product development and design, and constantly innovate.

For example, European customers advocate nature, and we will increase the application of green and environmentally-friendly materials such as organic cotton and regenerated cotton at the source of production, so that the characteristics of products meet the diverse needs of European customers.

Weng Lei said, introduction.

On this basis, the company's precise brand positioning can not only make an accurate response to market demand very quickly, increase production and marketing, expand profit margins, but also enhance brand awareness and customer loyalty.