Integrating Advantage Resources To Achieve Coordinated Development, Vigna S'S Performance Has Steadily Improved.

Since the first half of this year, Vigna S is committed to integrating brand resources, complementary advantages and common development.

On the evening of August 28th, vickas released the 2018 semi annual report that the company achieved 1 billion 380 million yuan in the first half of the year, an increase of 48.33% over the same period last year, and a net profit of 117 million yuan attributable to shareholders of listed companies, an increase of 162.9% over the same period last year.

The company said that during the reporting period,

The industry continues to resuscitation trend, the company always adhering to the "craftsman spirit", focus on main business, strengthen multi brand positioning, layout and subdivision of the market, continue to carry out brand filing, and steadily improve the performance.

Integrate resources and complement each other to promote steady development

Wenger owns three brands, namely VGRASS, Yuan Qian (Yun Jin) and TEENIE WEENIE.

Through VGRASS and Yuan first brand, the company continues to go deep into the high-end market.

Market, and through the advantages of TEENIE WEENIE brand to expand the men's clothing market and children's clothing market including children's market, the brand layout of the group is preliminarily completed.

In the first half of 2018, the VGRASS brand realized its main business income of about 418 million yuan, an increase of 15.5% over the same period last year. The TEENIE WEENIE brand realized its main business income of about 944 million yuan, an increase of 9.1% over the same period last year, and its main business income and operating profit continued to maintain steady growth.

In addition, the company actively and steadily promoted deleveraging. In the first half of the year, the debt and asset ratio was reduced from 71.97% at the beginning of the year to 61.82% at the end of the year by repaying syndicated loans, Hangzhou gold investment loans and short-term loans, which effectively reduced the financial cost of the enterprises in the first half of 798 million.

Since the first half of this year, Vigna S is committed to the integration group.

Resources complement each other and develop together.

The company said that it is currently using VGRASS resources to achieve TEENIE WEENIE brand merchandise upgrades.

Over the years, VGRASS has accumulated many high-end design team resources, high-end fabrics, production and processing supplier resources and high-end channel resources in the process of brand promotion.

TEENIE WEENIE, on the one hand, gradually achieves the strategy of brand upgrading with the help of the internal resources of VGRASS; on the other hand, it can enter the high-end shopping malls with the help of external channel resources, and gradually realize the upgrading of channels.

At the same time, VGRASS brand can absorb mature TEENIE WEENIE management mode to improve management accuracy.

The company said that TEENIE WEENIE has accumulated rich management experience in China's casual wear market and formed a mature management mode.

VGRASS learned from TEENIE WEENIE's operation analysis and cost control management experience, and established an advanced business index analysis system to realize the data presentation and monitoring of the company's operation.

In addition, in the O2O channel sales, overseas import and export trade and other businesses have absorbed the advanced experience of TEENIE WEENIE mature, improve management efficiency.

Clear positioning, independent operation, brand promotion and continuous efforts.

Vigna S insisted on the independent operation of the brands, insisted on promoting the clear positioning of the brands, and strengthening the direct sales and sales advantages of the terminals.

Among them, the VGRASS brand adheres to the "fashion and self-cultivation" DNA, adhering to the "ingenuity" spirit, and strives to become a first-line brand in the international high-end women's wear market.

In order to maintain the brand development direction, VGRASS brand always adheres to the direct management mode of all stores, holds the strategy of raising prices, matches target customers with high-end products, focuses on upgrading products, upgrading channels, strictly controlling discounts, and maintaining healthy growth of sales performance in the process of brand positioning gradual improvement.

Yuan first brand has a long history of Chinese culture, and maintains a niche brand positioning. At present, in exploring the concept of full integration of historical culture and fashion trend, we actively polish products that conform to brand positioning.

TEENIE WEENIE brand takes the aristocratic lifestyle of the eastern United States as the theme of its brand. With the unique bear family totem as the representative design element, it introduces the fashion elements of Korea to export fashionable products that match the high-end customers of the younger generation (the 90 generation and the millennial generation).

In 2018, Vigna S continued to make efforts in brand filing.

The VGRASS brand opens flagship stores in the top fashion blocks of Milan, invites internationally renowned creative directors and designers to create high-end brand fashion with perfect combination of Chinese cultural elements and international fashion elements, and gradually opens the market in the international luxury brand sales area. At the same time, it extends traditional Chinese culture elements, combines Western popular elements, uses high-end imported fabrics, and Embroiders, hand-made beads and other heavy craft to create exquisite high-end products.

Yuan first brand's high-end handicraft products have good feedback after sale, and the successful development of the series has aroused enthusiastic response.

TEENIE WEENIE men's wear, women's wear and children's clothing to strengthen the brand DNA to create, properly expand the brand line, in the rich use of fabrics and enhance the development of version based on the introduction of hand-painted and embroidery patterns and other elements, in line with the modern youth fashion appeal under the premise of highlighting the quality.

In the process of multi brand upgrading, the cumulative sales of the first half of each year increased significantly, reflecting that the company's brand strategy has been recognized and accepted by the consumer market.

In the future, Wenger will continue to adhere to the brand DNA and market positioning of different brand lines, differentiate brand management to cover multiple customer groups, continue to optimize the products, promote brand filing, create superior products, enhance the overall competitiveness of the company, continuously upgrade the quality of the channel and store image, improve the management level of single store operation, expand the new channels for high income, fully integrate the three international brands, such as Asia and Europe, to achieve resource sharing and complementary advantages, and lay a solid foundation for the "create a luxury brand with Chinese cultural elements".