Technology For Red Bean Products To People'S Daily.

Recently,

Launched the "red bean light goose down" technology new product, on-line crowd raise three days sales volume broke 10 million yuan.

Speaking of the sale of this new product, Zhou Haijiang, chairman and CEO of Hong Kong Group's board of directors, said that through technology to empower products, high-quality products have been continuously introduced to meet the high-end demand of consumers.

In the face of the rising trend of protectionism in international trade,

We should actively respond to the "three self" development strategy of independent brand, independent innovation and independent capital, rely on product innovation, deepen domestic market, and actively explore.

To maintain high quality and healthy development of enterprises.

In the first quarter of this year, the net profit of red bean shares belonging to shareholders of listed companies increased by 56.13% over the same period last year, and the development momentum was strong.

Strong foreign trade, targeting high-end consumption

In the red bean group's foreign trade sample, a row of designs is exquisite, the production is exquisite.

The suit attracted the attention of the reporters.

"These children's suits are in the middle and high-end market, and belong to the explosive products in the UK."

According to the staff, a British company and red bean have been working together for 11 years.

Over the years, the red bean group has upgraded its customer base and products comprehensively.

Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, said, "we can launch dozens of new products in one month.

accelerate

Technological innovation, such as R & D, advanced press technology and so on, has made customers feel the sense of cleanliness and technology.

In the red bean export market, Europe accounts for the largest proportion of 58%.

Dai Minjun, executive vice president of the red bean group and general manager of Jiangsu red bean International Development Co., Ltd., told reporters that 80% of the foreign trade customers were old customers, of whom the cooperation lasted for ten or twenty years.

In order to better serve the European market, the company set up the Spanish office, giving full play to the advantages of the foreign office, directly negotiating with the customers face to face, and consolidating the more than 20 major international customers.

This year, the sales of Hong Kong's foreign trade in the European market increased by more than 10% over the same period last year.

We will intensify efforts to build overseas production bases.

Since 3 years ago, the company began to layout factory processing garments in Southeast Asia, forming a good cooperative relationship with processing enterprises in Bangladesh, Vietnam and Kampuchea, laying the foundation for further developing new overseas markets.

Promoting pformation and expanding online and offline markets

There is a smart store in the first floor of Wandou Flower City, Donggang Town, Wuxi, Jiangsu.

There is a liquid crystal display on the outside of the fitting room. When customer Xiao Qiong comes out of the fitting room wearing a skirt, he can directly see the material, price and other information of the clothing directly from the screen.

On the right column of the touch screen, there is a "recommended matching" button. After Xiao Qiong click, the display will actively recommend the accessories and show the effect after the match.

By gesture slide, you can try different products.

While actively expanding overseas markets,

Through online and offline linkage, vigorously develop the domestic market.

Since June 2016, red bean has tried to launch smart stores and offline flagship stores nationwide.

Consumers' purchase or try out behavior is becoming a deep communication between garment enterprises.

In April of this year, Hong Kong shares signed a strategic cooperation agreement with the Jingdong, which will open up online and offline sales to meet the needs of consumers at any time, anywhere and in any way.

In June, the red bean group joined the Suning holding group to accelerate the pformation and promote the development of e-commerce.

Since the beginning of this year, the growth rate of the red bean business on the suning.com line is close to 300%, showing a good development trend.

"According to the consumption big data, guide the design and production."

The responsible person said that data from some time ago showed that consumers preferred shirts with a face shape, comfortable fitting buttons and breathable jacquard fabrics when choosing shirts.

In view of these characteristics, red beans introduce jacquard series formal shirts.