Ruyuan Yao Race Dress Contest Announced The Legacy Of Fashion Again Attracted Popularity

On the afternoon of August 21st, 2018

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Since the nineteen party put forward the requirement of "promoting the creative pformation and innovative development of Chinese excellent traditional culture", a wave of publicity and promotion of traditional culture has been launched across the country.

To deepen the construction of the cultural and ecological protection experimentation area of Yao nationality in Guangdong, to promote the national intangible cultural heritage.

The inheritance and protection of the costumes of the Yao nationality, a provincial intangible cultural heritage, to promote Ruyuan Yao Autonomous County.

The innovation and development of culture has become one of the hot topics of Guangdong's current heritage.

On the afternoon of August 21st, 2018 Ruyuan Yao Autonomous County

Design Competition finals

This event, as one of the important activities of autumn in 2018 Guangdong fashion week, has caused widespread dissemination and discussion of fashion in the fashion, cultural and media circles.

This event is carried out by the people's Government of Ruyuan Yao Autonomous County.

、广东省服装设计师协会联合主办，由乳源瑶族自治县委宣传部、乳源瑶族自治县文广新局、广东服装研究设计中心有限公司具体承办，广东省文化厅巡视员陈杭，广东省文化厅非遗处处长杜绍勤，广东省经济和信息化委员会生产服务业处处长蒋蒲生，广东省经济和信息化委员会消费品处调研员李晓燕，韶关市乳源瑶族自治县政协主席赵志敏，韶关市文广新局副局长温军燕，韶关市文广新局非遗科科长杨辘铭，韶关市乳源瑶族自治县文广新局局长赵丹丹，广东省广轻控股集团有限公司经营发展部副部长周娟弛，广东省工业设计协会秘书长周红石，广东省工业设计协会总监杨杰，广东省工艺美术研究所副所长李紫萤，广东省服装服饰行业协会会长卜晓强、执行会长刘岳屏、执行副会长周仑、副会长兼秘书长黄益群，广东省服装设计师协会执行会长丁宁、执行副会长温

Jinghua, vice chairman Wang Jia, vice chairman of the Guangdong garment research and Design Center Limited, general manager Ye Yili, Ruyuan Pearl River Delta Business Association, Guangzhou branch secretary Xu Qianlian, more than 600 people attended the finals.

　　本次大赛高规格、专业化，广东省服装服饰行业协会副会长兼秘书长黄益群，中国十佳服装设计师、华南农业大学艺术学院院长、教授、硕士生导师、广东纺织服装非遗推广大使金憓，中国十佳服装设计师、广州珈钰服装设计顾问公司董事长林姿含，中国十佳服装设计师、广东名瑞(集团)股份有限公司总经理、中国纺织工业联合会驻广东潮州传统工艺工作站培训部主任、广东纺织服装非遗推广大使蔡中涵，著名画家、暨南大学艺术学院硕士生导师李清华，广东十佳服装设计师、广东技术师范学院美术学院服装设计系主任、教授、硕士生导师、广东纺织服装非遗推广大使蔡蕾，乳源瑶族自治县文广新局局长赵丹丹，乳源瑶族自治县文广新局办公室主任邓雄华，唯品会信息科技有限公司原创品牌事業部总监施淑明，全球原创服饰品牌服务平台梧桐珆创始人小东邪等

Experts from industry associations, industrial design experts, technical experts, market management experts, university professors and traditional culture experts have formed the jury of this competition.

Since the start of the competition in June 13th, over two months, designers have gone through the stage of collection, design and production, and finally presented 16 sets of design works on the autumn stage of 2018 Guangdong fashion week.

After the comprehensive evaluation, the gold prize was awarded to the 8 work of Ling Yu Clothing Co., Ltd., "Ling Wu". The silver prize was "Yao Hui", the 5 work of Guangzhou Yiqu Garments Co., Ltd., "Yao Feng Xin Yun", which is the 13 work of Guangzhou Guangfu garments development Co., Ltd.; the bronze prize is 1 works of Guangzhou Cheng Xiao Qin Culture Communication Co., Ltd., "Yao Jia Ji", 12 works of Guangdong University of Technology, "cloud over the Mountain Yao Zhai", and 14 works of "Wei you" design studio, "wandering".

"Beauty", the 16 works of Guangdong science and Technology College, Yao yuan, Yao Tong, 15 of Guangzhou Xin Chen Business Management Consulting Co., Ltd., the 7 prize winning cultural and creative design award is Guangzhou's Bai en Trading Co., Ltd., 7 works "take it to blue", 3 works of Guangzhou billion Valley Clothing Co., Ltd., "Yao impression", and 11 works of the Ru Ru costume design studio, "the girl of Yao nationality is in Paris", the 10 works of Wuyi University art and Design Institute, "Fusion & new"; the special prize is the 6 work of the Guangzhou wing to rattan dress Co., Ltd., the "left wing totem" and the 9 work of "Guangzhou Yun". In addition, the award for the non vintage fashion application is the 2 work of Yidu Garments Co., Ltd., Yao Yao, and the 4 of Guangzhou fan Xuan Ming Garments Co. Ltd.

It is worth mentioning that in the 2018 Yao Autonomous County of Ruyuan Yao costumes design competition finals, the organizers also held a special press conference.

Zhao Zhimin, chairman of the CPPCC in Ruyuan County of Shaoguan, said that the purpose of holding the Yao dress contest is very clear. It is to carry out the spirit of the party's nineteen great spirits and general secretary Xi Jinping's important directive spirit to Guangdong's "four in the front row", to release the potential of the characteristic cultural resources, to stimulate the development power of the cultural industry, and to make the life of Yao culture reintegrate into the life of the people. It has become a cultural phenomenon that people love to see and promote the revitalization and development of traditional arts and crafts.

For Ruyuan, we should strive to provide a special cultural support in the forefront of the national minority autonomous counties.

"Culture led fashion industry" is an important position in the development of China's garment industry at present. It is an important part to promote the inheritance and innovation of intangible cultural heritage.

Answering reporters' questions, Wang Jia, vice president of Guangdong Fashion Designers Association, stressed that in order to promote the heritage and enhance the confidence of Guangdong culture, the association has been committed to the promotion of intangible cultural heritage. This spring Guangdong fashion week, the association recruited the first batch of "ambassadors for the promotion of textiles and clothing in Guangdong" and held a conference on the exhibition of intangible cultural heritage.

The "Yao Yao Costume Design Competition finals" of Ruyuan Yao Autonomous County, which is held this time, is promoting the application of Guangdong's "intangible heritage" in clothing from various fields and levels, promoting the modernization of "intangible cultural heritage", the commercialization of fashion and the development of sustainable development.

In addition, in order to further promote the heritage of intangible cultural heritage and promote the integration of Yao embroidery into a better life, the Guangdong provincial clothing and Apparel Industry Association jointly disseminated the traditional culture of Yao embroidery. At the same time, Wu Tong as a designated platform for the promotion of original clothing brand, the exhibition, dissemination and promotion of the whole network will jointly promote the global popularity of Ruyuan Yao embroidery.

Wu Tong Qi original clothing brand mall opens the Museum of Ruyuan Yao embroidery design competition, develops online ordering channels, integrates online and offline, achieves order pactions, helps excellent designers and offline industries and purchasers achieve precise docking, and promotes the commercialization of Yao embroidery works.