It Is Not Impossible To Explore The Unlimited Possibility Of Wool Market In Sports Basketball Clothes.

In July 14th, the high-end sports designer Particle Fever, 3 JS fancy basketball team members and 2 Breaking hip hop dancers staged an experimental performance of sports and dance. They wore the series of wool basketball clothing jointly launched by Particle Fever and Woolmark wool Bureau.

The combination of wool material and basketball clothing breaks the impression that consumers are accustomed to wool.

Particle Fever combines the logo of Woolmark and Particle Fever, and the deformation of the basketball image, the profile feeling wool fabric and the metal bright silver shuttle fabric stitching.

Wool has excellent drying ability, making it an ideal fiber for sportswear, and also eliminates consumer concerns such as "airtight" and "too hot".

"Street basketball is the representative of fashion and fashion elements. The use of wool in running apparel has been covered by running, fitness yoga, outdoor and other categories, while basketball is seldom involved.

We know that basketball is a highly confrontational sport, so the functionality of the equipment is particularly important, and the natural advantages of wool include air permeability, temperature control, water management, high elasticity and odor resistance.

Woolmark Jeff, general manager of China, said Ma.

This has already been

Last year, the wool movement series of Particle Fever has interpreted their understanding of wool innovation.

The cooperation between the two sides is regarded as "experimental". In fact, the core of the whole brand concept of Particle Fever is "experimentation".

Each shop in Particle Fever has been given unique names and exclusive devices, presenting different creative styles.

Wang Fu central store is the second entity shop of PF.

The inspiration came from the book of Daniel.

It is often regarded as a mysterious code for measuring language, time and future. Many devices in the shop are expressing this theme in a subtle way.

It is learnt that the devices in the Particle Fever store will not be fixed, but instead of changing the theme every month, from the architectural style, the art device to the overall concept, the artists will continue to cooperate with each other to express the experimental color of PF in three dimensions.

Promoting wool is not an easy task, especially in

At the moment of popularity, Jeff believes that the most urgent problem is education for millennial consumers. "Fast fashion has proved to be harmful to the environment, and we want to make wool a natural product.

The environmental attributes are passed on to young consumers.

It is reported that Woolmark will continue to cooperate with many designers.