Paris Crossover After Fashion Week: Lining And BMW?

New York and Paris fashion week is not enough? Lining can't play too well.

In recent years, the brand alliance has been on the rise. The cross-border cooperation between the brand and other brands is indeed the focus of media attention.

After KT3 was born, Anta basketball became a hot topic for a while, so KT3 X Panthers, Anta X NASA and other joint names came into being.

Of course, domestic brands are more than this one. Lining also works together with Avenger and Star Wars to create different sports equipment, but they are more cooperative and sportswear.

The joint name with SIZE is also limited to Wade's way 6.

So this time, Lining gave us something different:

The popular hand tour "the glory of the kings" has cooperated with the famous German automobile brand BMW to cast a skin "engine heart". This time, Lining also found BMW. They tailored the X, Wukong X and X for BMW X2 system.

From the exposure of the picture, Lining has changed his appearance, and they have focused on changing the color matching.

They used "champion color matching" this time, showing a luxury in the low-key intertexture of gold and black. The white and golden echoes were simple and attractive.

It is worth noting that each joint name.

There is a "X2" mark on the heel, which shows Lining's attitude towards this joint with BMW.

In fact, this is not the first time that Lining has collaborated with the auto brand. As early as two months ago, the auto giant Audi announced its first generation.

And this running shoe's first experience partner is Lining.

They launched their own running shoes Quattro sneaker with the concept of "unlimited kinetic energy".

The new black technology Quattro chip makes this pair.

With excellent land grabbing, coupled with Lining's running shoes for many years of technology and production experience, in Lining's official words, you are responsible for breaking the earth's gravity, and we provide you with the most powerful driving force.

The combination of technology and sports is full of glamour. Do you like this joint name?

In recent years, the gimmick of domestic brand making has been increasing, which fully demonstrates the competitiveness of domestic brands nowadays. Just as Lining has entered New York and Paris fashion week, they have been concerned by the whole world.