At The Beginning Of The Establishment Of The Beijing Fair, The Two Words Of "Trading" Were Taken As The Foothold To See The New Trend Of The August Conference.

In June 21st, 2018 Beijing (International) cultural products trade fair press conference was held in Beijing.

2018 the Beijing Literary Creation Conference will be held from 24 to 27 August at the 11 National Museum of agricultural exhibition, Beijing. At that time, hundreds of cultural and creative enterprises and institutions will gather together to create a grand event in the cultural and creative field of the capital.

The two Beijing cultural fair has been successfully held. It is not only the highlight of Beijing's cultural consumption season, but also an important measure for Beijing to build a national cultural and technological innovation center and highlight the strategy of leading the cultural and creative industries in the capital.

At the beginning of the establishment of the Beijing fair, the two words of "trading" were taken as a foothold. All the initiatives and activities of the exhibition were closely linked to the docking bridge between supply and demand of cultural and creative industries, and promoted the market pformation of Wen Chuang IP, and promoted the upgrading of cultural consumption.

According to last year's data, during the four days of the 2017 Beijing fair, the number of participants on the line attracted more than 11 million people, and the total volume of pactions and the total amount of contracts reached 45 million yuan.

2018 Yang Liheng, executive deputy director of the organizing committee, was interviewed by the media.

On the basis of this, the 2018 Beijing literature fair, guided by the theme of "creative zero distance sharing and cohesive force", adheres to the concept of openness, sharing and integration, and invites outstanding domestic and foreign creative enterprises and institutions to carry out exhibition, promotion and exchange of excellent products and services. Through the continuous deepening of the market development system, product trading system and dissemination and promotion system, the function and brand effect of comprehensive service platform based on Beijing and serving the whole country are created and strengthened.

Compared with the previous two language fair, the current Beijing rendezvous highlights the following highlights and characteristics.

Exhibition works

Three innovations: the establishment of an open sharing mechanism for aggregating resources

1., the introduction of the chief strategic cooperation unit.

2018 the Beijing literary fair introduced the chief strategic cooperation unit in the organizational structure to participate in the organization and undertaking of the trade fair, giving full play to the advantages and subjective initiative of all parties, and further enhancing the overall quality of the rendezvous through the resource cohesion.

2. the theme of the public funding exhibition area.

Based on the consistent concern and support of the Beijing literary Fair for innovation and innovation, the 2018 Beijing Fair will set up a multi group joint exhibition area for new cutting-edge design groups, non heritage and time-honored brands. This will reduce the threshold for exhibitors, establish the way of bags to stay, and create a good ecological environment for high-quality cultural and creative resources to join the platform. It will not only create convenient conditions for the new strength of growth potential, but also provide opportunities for more creative products and IP to achieve market pformation.

3. the most customized theme day.

2018 the Beijing rendezvous will plan 4 customized theme days respectively for professional audiences and ordinary audiences, namely, the theme day of innovation, theme of science and technology competition, creative design life theme day, Taiwan fine arts creation theme day and so on.

The launch of customized theme day is the result of in-depth analysis of exhibitors and market demand. It helps to attract more accurate user groups and facilitate the realization of pactions.

Exhibitors sign

Three big improvements: optimizing platform, shaping authoritative and efficient brand

1. Beijing and Tianjin linkage to expand the coverage and influence of Beijing literary fair.

In 2017, through the 1+N main sub venue mode, that is, the 1 main venues (Agricultural Exhibition Hall) +N sub venues, the whole city interaction of Beijing was realized during the rendezvous period. This year's Fair has upgraded this mode. The venue is not only limited to Beijing, but also into Tianjin, and the fashion business circle, the Wen Chuang Park and the characteristic town of Beijing and Tianjin have been radiated.

2. brand activities, invite experts to make a big move to improve the overall quality.

2017 the brand activities such as "master's saying," "whole point publishing" and "theme forum" will be comprehensively promoted in 2018. The organizing committee will invite authoritative experts from Beijing's creative industries to participate in the planning and implementation of brand and sub brand activities.

By enhancing the quality of brand activities, creating more valuable vocalization space for participating groups, we should give full play to the brand effectiveness of the service platform for trade promotion, innovation pformation and exhibition exchange.

3. market segmentation, customized TAP to achieve precision marketing.

2017 the Beijing rendezvous has provided a set of precise marketing services for key customers who have made procurement needs, which has effectively implemented the effective docking between buyers and sellers and reached 20 million 848 thousand and 800 yuan of spot pactions.

Based on this, the 2018 Beijing cultural exchange will conduct customized, personalized pre -, mid - and post - Exhibition matching services for buyers and prominent exhibitors through the needs survey, segmentation and precise focus of buyers and sellers. The exhibition will open up exclusive VIP procurement negotiation area and arrange at least 10 buyers' special meeting to promote steady growth in the volume of cultural products.

Attending guests and business group photo

The three major functional areas + eight theme areas are rich in content and precise in service.

According to the principle of "leading the theme, highlighting culture, sharing and extending services", the 13000 Beijing square exhibition area will be divided into three functional areas, namely, the exhibition trading area, the super T interactive area and the product innovation service area.

Among them, the exhibition trading area is planning eight major theme areas including the capital, Wen Chuang brand, Beijing, Tianjin and Hebei, Tomomi Fumihiro, designer Union, canal culture belt, cultural and technological experience ZONE, international creative products, fashion show and so on. In the introduction of diversified forms and rich content of cultural and creative products and achievements, it also makes the positioning of suppliers and buyers more precise, and is more conducive to achieve the actual paction results in the fair negotiation.

It is worth mentioning that, as a highlight of the current rendezvous, the third China young designer entrepreneurship competition will also be held in the same period.

"In this contest, based on the absorption and conclusion of the first two competitions, we will launch a large-scale" China original "creative and entrepreneurial competition in a completely new mode.

In this regard, seven major competition areas have been set up in China, and the European and American competition areas such as London and New York fashion week have been linked together to push Chinese young designers to the international stage.

In addition, this "designer week" is based on Beijing, based on the fashion industry, and will work hard to get through.

Barriers, the Internet channel will be used to build a market channel for "China's original" market, and a "big public service activities" should be organized to support China's original creation.

Li Wenshuang, deputy director of the Organizing Committee of China young designers' entrepreneurship competition, told the media that the third China young designer entrepreneurship competition was co sponsored by the China Textile Industry Federation media center, the China Textile and clothing education association, and the Institute of cultural and creative development of Tsinghua University. The competition was launched in December 2017. The contest will be held by the Internet contest and the final competition. The final awards ceremony will be held during the conference.

Li Wenshuang, deputy director of the Organizing Committee of China young designer entrepreneurship competition, interviewed by the media.

Nearly a hundred activities + throughout the year to create a "no curtain" literary rendezvous.

Current

The rendezvous will break through the 4 day live exhibition to cover Beijing, Tianjin and Hebei as the core, link up nearly 100 cultural and creative activities in the developed provinces and cities of cultural and creative industries and many literary and creative professional institutions. During the next year, we will continue to pay attention to the cultural and creative industries in the whole country, promote cultural and creative exchanges, and promote cultural consumption.