Demonstration Enterprises Frequent Quality Inspection Blacklist Hongxing Erke So Self-Help

In the clothing industry almost "noise elimination" of the domestic sports brand Hongxing Erke again appeared in everyone's vision, it is again on the quality check black list news.

Hongxing Erke, who was born in 2000, landed in Singapore's capital market in 2005 and became the first domestic sports brand enterprise to be listed abroad. Now it has two global brands: Hongxing Erke and ERKE. Its products include sports shoes, sportswear and a variety of mobile accessories.

In 2007, Hongxing Erke put forward the brand spirit of "TO BE No.1", sponsoring the Korean Olympic delegation and formally embarking on the road of brand internationalization.

Hongxing Erke has more than 8000 stores in the country, and has opened hundreds of retail outlets in more than 30 countries and regions around the world, and has won the honor of "the top 500 Asian brands". It has been one of the favorite sports brands in China.

Demonstration enterprises are frequently on quality check list.

It is hard to make good brands every year.

In the clothing industry almost "noise elimination" of the domestic sports brand Hongxing Erke again appeared in everyone's vision, it is again on the quality check black list news.

The most relevant clothing for students in school consumption is nothing more than school uniforms and sports shoes.

Recently, the Zhejiang Bureau of industry and Commerce combines quality supervision and consumer complaints hotspots to conduct quality checks on these two categories of commodities.

Unfortunately, in addition to what consumers know, Erkang, there is also the Hongxing Erke in recent years in the sports consumption market.

The Hangzhou Fuyang Fuchun Street plation Hao clothing store, not pass the quality inspection standard red star female barefoot training shoes, the main problem is the wear resistance of the outsole wear marks length is not up to standard.

It is understood that the two sides of the Zhejiang sports shoes sampling line under the two directions, Zhejiang industrial and commercial bureau has ordered the operator and the third party e-commerce platform to stop selling unqualified products, consumers asked for return, the operator should be responsible for return.

I wonder if the Hongxing Erke store will take the initiative to contact consumers to return goods, when consumers do not voluntarily request returns.

I do not know how to aspire to be lofty, fearless, and struggling like a swan.

This is already the second time in the past three months that Hongxing Erke has failed to pass the quality test.

In April 28th of this year, the official website of the the Inner Mongolia Autonomous Region Administration for Industry and Commerce announced the results of random sampling of the down garments in the field of circulation in 2017, and the 14 down garments reached the quality inspection standard.

The nominal trademarks of unqualified samples include Hongxing Erke, Jordan, LI-NING, Hai Lan home, 361 degrees, Metersbonwe, PUELLA, Saint snow, Ai Lianda, LONSDALE (dragon lion DELL), etc. the main unqualified items are fiber composition and anti drilling property.

In early January last year, Hongxing Erke group was awarded the "China export quality and safety demonstration enterprise". Its main export sports shoes and related sports products were exported to more than 40 countries and regions such as Southeast Asia, the Middle East, South America, Europe and Africa, and the annual export volume exceeded 10 million US dollars.

Almost the same period last year, the Shanghai industrial and commercial bureau carried out market inspection and quality sampling for 48 batches of children's shoes sold by the mother and baby's home, GAP China official website and other electronic business platforms. The results showed that the ERKE Hongxing ERK boys' jogging shoes on sale on Jingdong platform failed to withstand the folding performance of ERKE.

Hongxing Erke group has the title of model enterprise, but the products that have not been exported can not afford the random spot checks of the relevant departments of the state.

Is brand competitiveness still?

In December 25, 2009, Hongxing Erke footwear product was certified by national environmental protection products, and became the first enterprise in the industry to obtain national environmental certification.

In June 30, 2010, Hongxing Erke chose the list of China's 500 most valuable brands seventh times with the brand value of 7 billion 95 million, ranking 130th in the comprehensive position.

In June 22, 2017, the world brand laboratory released the "fourteenth China" 500 most valuable brand list in Beijing in 2017. The sportswear brand Hongxing Erke was once again selected as "China's 500 most valuable brand". Its brand value exceeded 21 billion 987 million yuan and ranked 184th in the country.

At the beginning of its founding, Hongxing Erke took "technology lead" as its development strategy, took the lead in introducing world-class technology and standards, and established the R & D center and technology research center as the first technology oriented sports brand in China. However, the fact is that Hongxing Erke products are not only characterized by a lack of technological sense, but their popularity in the market is decreasing year by year.

Despite the fact that most of the cities in the two or three line and below, Hongxing Erke, which avoids competition from the first tier cities, still can not rely on the store to show strong market share.

According to the statistics of Euromonitor International, 2016 China sports shoes and clothing

18.6% was occupied by Nike, and 16.4% was occupied by Adi, Nike's strong enemy. The market share of domestic brand Anta reached 10.3%. Hongxing Erke was located at Lining, XTEP, or even 31st degree, and the market share was only 2.4%.

Thus, the competitive advantage of Hongxing Erke in China's sports shoes and clothing market has been very few.

In February 26th this year, a netizen complained about the "Hongxing Erke" on the bean paste: "on New Year's Eve, I bought a pair of shoes in Hongxing Erke, and I liked it very much. I tried a shoe, I felt it was not expensive, and I bought it straight enough! I put on my new shoes in two days, but I felt a little uncomfortable in my right foot. I didn't think much of it. I went to my brother's house for a few days to talk about it.

To tell how to see shoes real and fake! Half a day, after the shoe mats pulled out, then the shoe mats, 44 shoe cushions, my shoes, the left feet, 44 of the cushion, the cushion, the cushion, the cushion, the cushion, the cushion, the cushion, the cushion, the cushion, 44, and,,, and,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, the,, 44, 42, and,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, to,,, 44, 42,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, but the shop assistant's way of dealing with me is a little helpless. "

Hongxing Erke although many stores, but directly touches the consumer product quality and service level can not keep up with, stores will also lack passenger flow, even if there is a passenger flow is also difficult to pform again, bad reputation is bound to be difficult to buy, such a vicious circle, Hongxing Erke to create "the world's leading clothing brand" brand vision still has a long way to go.

Hongxing Erke has to complete pformation and upgrading. It is far from enough to build intelligent logistics system and catch up with the "Alipay" train only two years later.

The disadvantages of Hongxing Erke are: the product is not fashionable enough, the product line is single, the three or four tier cities are still weak in competition, and the first brand of the domestic science and technology movement has been known. But in recent years, there has not been much technology and products recognized by the consumers and the industry. The ability to explode money can be said to be nothing, so it is worse than that of several levels of Lining, a domestic sports brand.

Brand has also been severely affected.

Sex is no longer a woman's choice.

The most important factor is that they attach more importance to comfort and functionality.