Underarmour Led Dwayne Johnson And Other 8 Stars To Make A New Wave Of Advertising.

According to the world clothing shoes and hats net,

Recently launched the largest advertising campaign so far that will cover North America, Europe and China.

The new slogan is Will Finds a Way, to celebrate those who have courage, ambition and will to become the best people.

The new marketing will include at least 8 athletes and fitness idols, led by Under Armour spokesperson Dwayne Johnson, including NBA point guard Dennis Smith, the US extreme physical fitness King's Jessie Graff, and Yusra Mardini with the identity of Syria refugees and Olympic swimmers, Chinese former Taekwondo athletes, actress Zhang Lanxin and so on.

More faces are new. Under Armour and advertising agency Droga5 customize their atmosphere, story and visual style of each advertisement for everyone.

"Because we are a high-end sports performance.

Sometimes, we may not be able to touch people who work hard every day in the world.

Adrienne Lofton, senior president of Under Armour global brand management, said, "for Under Armour, Dwayne (Dwayne Johnson) is the representative of the masses, and is the driving force of all, this is where he always sparkles."

Lofton also said that this is the most expensive marketing activity by Under Armour so far, but she declined to give specific figures.

According to Under Armour's 2017 earnings report, the company invested $565 million 100 thousand in marketing last year, an increase of 18% over 2016, accounting for 11.4% of the company's annual revenue in 2017.

This is the first wave of campaign in the past year, which has been severely hit by Under Armour and announced the layoffs and reorganizations. The brand and Droga5 are about to launch a one year advertising campaign, including over 400 digital content.

We have previously reported that Under Armour may be the most poorly advertised brand in the US sports brand market, and the founder and CEO Plank is the company's "internal advertising expert". Although the advertising performance of the brand in 2016 Olympic Games is very colorful, in the daily marketing, Under Armour rarely leaves a lasting impression on people.

Under Armour recently released negative news again due to data leakage from the MyFitnessPal application of investment. The company's revenue grew 5% to $1 billion 400 million in the fourth quarter, but reported a net loss of $88 million.

Executives said they hoped to gain more than 25% growth in overseas markets outside the US in 2018.

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