Levi&#39 Or S Will Usher In A New Growth Period.

With a series of joint series, the United States continues to make explosive payments.

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Or will usher in a new growth period.

According to the world clothing and shoe net, in the first quarter of February 25th, the revenue of Levi's parent Levi Strauss rose by 22% to 1 billion 340 million US dollars, of which the sales of direct retail outlets rose by 24% compared to the same period last year, while wholesale channel revenue rose 21%.

The net loss was $19 million during the period, but it narrowed sharply compared with $60 million 100 thousand in the same period last year. After excluding non cash charges, profits almost doubled to $117 million, and gross margins rose to 54.9% from 51.2% in the same period last year.

The picture shows Levi's parent company's main performance data for the first quarter.

By Region:

Sales in the US region increased 14% to $657 million, while operating profit rose 23% to $111 million.

European sales surged 46% to $453 million a year, and business profits soared to 79% to 115 million dollars.

Sales growth in Asia was the smallest, increasing 9% to $234 million compared to the same period last year, and operating profit increased 13% to 41 million US dollars over the same period.

The group owns jeans brand Levi's and leisure brand.

The low end brand Signature by Levi Strauss Co. and Denizen based on wholesale channels.

As of the end of the reporting period, the group has about 2900 retail outlets in more than 110 countries worldwide.

CEO Chip Bergh said at the meeting after the earnings conference that although the Dockers brand is still in the stage of pformation, its business performance in China is facing challenges, but the Levi's brand business has achieved steady growth, not only in the international market, but also in the women's clothing market, which has been growing for tenth consecutive quarters, and is one of the growth engines of the group's performance. It is estimated that the annual sales of the category have exceeded 1 billion dollars.

At the same time, Levi's has also launched joint cooperation with other brands or designers to improve the fashion of products so as to attract more young consumers.

Among the brands that Levi's has collaborated with, there are many popular brands such as Supreme, Off-White and Vetements. Its latest cooperation target is Air Jordan.

It is learnt that the Levi's x Air Jordan 4 series shoes have just been launched, which has become the internal choice of the top ten sneakers in 2018.

It is learnt that the Levi's x Air Jordan 4 series shoes have just been launched and become the internal selection of the top ten sneakers in 2018.

Chip Bergh said that the scarcity of such cooperation has been positively responded by consumers, and has also created a hot topic for the brand.

However, Chip Bergh has been drawing the line between Levi's and fast fashion. He once said that a distinctive and quality brand can win the favor and recognition of the Millennials.

There is a view that the Cowboy brand, which has been over 150 years old, is preparing to establish a new youth culture of its own.

It is noteworthy that Levi's recently filed a lawsuit in the United States on the LVMH's fashion brand Kenzo to court because of Kenzo's alleged embezzlement of the red label on the back of jeans.

Levi's said that since 1936 it has always used the red label as the most classic design element. Consumers also regard this small label as one of the identities for identifying Levi's products. Kenzo has the risk of confusing consumers and will damage the brand value of Levi's.

Therefore, Levi's requires Kenzo to stop infringement immediately and compensate for economic losses.

Up to now, Kenzo has not responded to the news.

For the 2018 fiscal year, the group will be cautious, but its revenue growth will be increased from 6% to 8%, up from 4% to 6% previously expected.

As the signal of Sino US trade war is getting stronger and stronger, Chip Bergh conceded that the group would be vigilant against the brewing trade war between the United States and China. Although Trump did not cover the clothing industry in the first round of the 50 billion tax plan, the new garment industry will become the hardest hit area after the new $100 billion tax plan was passed. Therefore, the group has already worked out an emergency plan or will pfer the procurement place from China.

Chip Bergh further emphasized that trade war between the United States and China is not a good thing, and ultimately the consumers, especially the American consumers.

Levi's has closed about 300 wholesale outlets last year, and is expected to shut down 200 to 300 more this year.

More interesting reports, please pay attention to the world clothing shoes and hats net.