"Word Of Mouth Is The Best Propaganda Tool" -- Exclusive Interview With Zhu Jianjun, Creative Director Of Er Dong Textile Co., Ltd.
2001, 07, 25, to date, Shenzhen
Er Dong textile
Products Co., Ltd. has gone through 17 years, if the shop starts counting, it has been more than 20 years.
Reporters learned that in the past
Fashion Source
On the original fashion week, the east textile enterprise has won the excellent quality award.
It is understood that the company's business scope includes clothing materials, accessories, needle textiles, cotton textiles,
Clothing and accessories
Wholesale and retail.
Annual production and sales of 600-800 000 meters of cloth.
Shenzhen's domestic market share is the top spear.
"The company has been exhibiting for five or six consecutive sessions.
The former is mainly made of fabrics, and this is mainly made of clothing and OEM.
There are also some new products, such as the latest popular non spandex spring summer products and rayon blended fabrics, with good sag, sweat and air permeability, and comfortable feel and wear.
Creative director Zhu Jianjun introduced.
Xiaobian learned that compared with the regular polyurethane elastic lining cloth, the first color fastness is better than 4, and the contact with dark fabric is not easy to stick.
Then it is very comfortable to feel and feel.
"This exhibition is mainly for seeking
Brand clothing
The company's OEM cooperation provides us with one-stop services such as design, production, raw materials and so on, so that customers can save the cost of design and production.
Zhu said.
It is understood that at the exhibition, er Dong has reached a cooperation intention with a number of customers. After the exhibition, we will further communicate details with our customers.
From its establishment to the present, er Dong textile
product
On the basis of continuous innovation, the company's products have also changed greatly. For example, the earliest companies used acetic acid lining cloth, and later converted into chemical fiber, spandex elastic fabric, and now there is no spandex mechanical elastic cloth with natural environmental friendly cotton and viscose blended fabric.
"Every change we lead and participate in.
But no matter how it changes, first of all, we must have the spirit of craftsmen to achieve the ultimate goal of product performance and targets.
Zhu Jianjun told reporters.
Zhu Zong expressed his views on sales and brand promotion.
He said that today's prevalence
O2O
The model is more suitable for products that consumers can use at the end.
Successful cases such as American regiment, Ali, Suning,
JD.COM
And so on are all selling mature products to consumers, but the fabric and semi finished products of the fabric and clothing are actually not the ultimate consumers but the brand clothing companies.
The company sells the garment wholesale on line and offline.
In fact, word of mouth is the best free publicity tool. In Zhu Jianjun's opinion, a good reputation is built on a stable product quality.
Quality is stable, delivery is accurate, word of mouth, integrity management, this is the best publicity.
Xiao Zhu has benefited greatly from his exchanges with Zhu. His short and forceful words have revealed the true meaning of doing business and making products.
I believe that Er Dong can have better products to enter the market, and ER Dong's tomorrow will be better.
More interesting reports, please pay attention.
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