2017 Double Eleven Best-Selling Brand Announced, The Domestic Traditional Brand Is Hot.

Double 11 and a half of the major brand performance summary, which brands broke into a hundred million club?

Double eleven to half a journey, Tmall turnover from zero 3 points 10 billion, to 9 in the morning of 100 billion, less than half a day, double eleven Tmall almost surpassed the whole day's trading volume last year.

All of this is due to the fierce competition among the major brands.

UNIQLO less than a minute breaking billion, ahead of the carnival results; Semir 12:48 performance broke 650 million super 2016 pairs of 11 all day performance; Han Du house 13 hours trading volume exceeded 400 million HP is expected to maintain five consecutive championships; camel sales 38 minutes to break 200 million yuan; BELLE less than two hours turnover volume of over 200 million; Eve Li steady women's clothing brand TOP5, leading the Chinese women's clothing; Taiping bird 11 11

Exceeding 615 million, breaking the record of last year; GXG brand sales breaking 380 million has exceeded the total sales volume last year; Yin man 9:30 sales reached 120 million, far exceeding the same period last year; at zero o'clock in November 12th, Tmall double eleven Carnival came to a successful conclusion, XTEP single brand online pactions amounted to more than 207 million.

Electronic business platform double 11 performance, what are the new ways this year?

At 9 a.m., 00 minutes and 04 seconds in November 11th, 2017 Tmall double 11 global Carnival turnover exceeded 100 billion yuan, and wireless pactions accounted for 91%.

In just 9 hours, 83% of last year's performance was easily accomplished.

As of 12, the total turnover of Tmall was 116 billion 100 million yuan, of which 91% was wireless.

13 points 09 minutes Tmall turnover reached 120 billion 700 million yuan, breaking the 2016 full day trading record.

At 7:46 in November 11th, 58 seconds, the Jingdong has accumulated more than 100 billion yuan.

In this "double eleven", Jingdong launched a full flow of unmanned silos, unmanned wagons, unmanned supermarkets, unmanned convenience stores, and wisdom

A series of unmanned retail systems such as open platforms, supporting new retail formats with new and high technology, have become a must.

At 8 o'clock in November 10th, in order to cut off Tmall, vip.com launched the "double 11" promotional campaign 4 hours ahead of schedule, breaking 2 million orders for 1 hours, and breaking the sales record for another billion times.

NetEase koala, in the first hour of double eleven, has reached double eleven full day sales last year at 28 points, completed the first single product service in thirty-second minutes, and broke the industry record maintained by NetEase koala.

78 minutes later, the sales volume of NetEase koala sea has reached two times that of last year's eleven.

The two 11 masters have made remarkable moves, and the sales target of South Korea is 600 million.

In this year, Ninth double 11, Alibaba, Jingdong, vip.com three electricity suppliers big coffee and clothing industry clothing enterprises and clothing brands to attract gold absorption flow each of the magic tricks.

Ali torch red envelopes, flowers chant forehead, catch cat and cat, Jingdong brand day, spike kill day; vip.com quality is not afraid of parity.

The store stores one day ahead of the "double 11"; the camel strengthens the explosive matrix; the Han Du Yi house double 11 sales challenge is 600 million.

Hai Lan's family fundraising 3 billion yuan to force women's clothing and e-commerce business

In November 9th, the Limited by Share Ltd issued a feasibility analysis report on the issue of Switching Company bond raising funds. The fund will raise 3 billion yuan to upgrade the industrial chain information, build logistics parks and build R & D office buildings, and upgrade information projects.

Eve opened her home to be a black horse.

The atrium of impression city in Xixi, Hangzhou, has recently surrounded the "double Eve 11 Tmall" double x flash shop. The new large retail flash store, jointly built by Eve and Tmall, is on the morning of 10 a.m. in November 10th.

On the evening of 8, Tmall announced the latest update at 24 on November 6, 2017.

Pre sale TOP10 list, women's wear, ranked first in the group's ONLY, Korea's clothes shed rushed to TOP2, last year's first UNIQLO ranked third.

Han Du was interviewed by couriers, and they could not guarantee their commitment.

On the afternoon of November 9th, the Shandong Provincial Bureau of Commerce and industry jointly interviewed 11 enterprises in Ji'nan Province, including Han Du Yi she, Shandong Ginza, Ji'nan suning.com Agel Ecommerce Ltd and Jingdong, and conducted administrative guidance on the protection of consumers' rights and interests and the quality of commodities during the "double eleven" activities.

Undertake the first asking responsibility, strictly implement the system of pre payment for compensation, improve the level of pre sale and after sale service, and ensure that consumers of "double eleven" are at ease.

Shandong Ruyi group 2 billion 200 million HK dollar holding Hongkong high-end men's wear Group Li Bang

Thursday, Hongkong

Group Trinity Ltd. 0891.HK (0891.HK) Li Bang Holdings Limited announced that it would issue 1 billion 846 million new shares to Shandong Ruyi group with a total premium of HK $2 billion 215 million 200 thousand on Wednesday at a premium of HK $60%, or HK $1.2.

Return of the king! Bosideng's 3 core values lead the fashion down new consumption.

Founded in 1976 and emerged in the mid 90s, Boston, the leading brand of feather clothing, has maintained its first performance in the Chinese market since 1995.

In order to promote the long-term development of the business, Bosideng brand advocates a life style with taste and temperature. The five brands of brand, commodity, communication, channel and terminal promote the gradual landing of the new brand, and create a warm consumer experience through "warm, taste and intimate" products and services.

This year's "double 11", Bosideng's "brand power", "commodity power" and "channel power" together will lead to a wave of "buy and buy" wave across many time zones and consumers throughout the north and south hemispheres.

International events

Amazon releases "2017 black five vane"

The day before the arrival of double eleven, Amazon opened the world's first seller of "2017 black five shopping monsoon".

It is understood that the "2017 black five shopping monsoon direction" is based on the sales data of 2014-2016 years Chinese sellers in the black five of the world's major websites. From the perspective of sales performance, hot sales category and the growth trend of the site, the growth trend and successful experience of Chinese sellers during the black five period are analyzed, which provides a reference for Chinese sellers to win the peak season and seize the commanding heights of future sales.

Italian luxury jewelry brand Buccellati was acquired by Chinese capitalists.

In November 9th, Buccellati opened its first boutique in China's Hang Lung Plaza in Shanghai. Zhang Ziyi also unveiled the boutique yesterday.

Another Chinese capital has settled the acquisition of overseas luxury brands.

Hundred years old Lanvin loss 200 million into financial crisis

Recently, there are reports that the centenary of France is expected.

Brand Lanvin2017 annual sales will expand from 23% last year to 30%, and the loss will expand to 27 million euros.

If there is no capital injection, Lanvin may not even be able to get paid in January next year.

In fact, in recent years, news about the decline of Lanvin performance often appeared, and the brand suffered the first loss in ten years last year.

Browsing the brand website will find that many of the products above are sold on a discount basis, and some products are even as low as 50 percent off.

Hermes's sales slowed sharply in the third quarter.

With the revival of the luxury industry, Chinese consumers are buying platinum bags again, but the performance of French luxury brand Hermes is still lagging behind rival LVMH and Kai Yun group.

Hermes group announced its third quarter results on 9 th, and its sales grew 11.3% to 1 billion 337 million euros in the three months ended September 30th, while sales in the first nine months increased 10% to 4 billion 50 million euros.

Sales of brands in all parts of the world grew.

Esprit's global income fell 7.4% in the first quarter, worsening China's market

In the first quarter earnings report released on the 9 day after the closing of the Hong Kong stock market, Esprit Holdings Ltd. 0330.HK said that the progress achieved during the period was a continuation of last year's development. On the one hand, revenue decreased due to the reduction of the distribution layout and the reduction in price. However, these measures increased the gross margin of the group slightly and further reduced the operating expenses, thus continuously improving the basic business performance of the group.

ADI business income growth in the third quarter of 39%

Excluding the exchange rate factor, Adidas's global revenue increased by 12% in the third quarter of 2017, of which Adidas brand increased by 13%, mainly due to the two digit sales growth of running, outdoor, Sports Classics and Neo series.

Reebok's brand revenue increased by 1%, mainly due to Reebok's continuous cleaning up distribution network in the US market, which has a negative impact on brand income.

From the point of view of the channel, in the third quarter, the distribution channels were all growing.

Business performance was outstanding, recording a 39% revenue growth.

According to the euro, global sales increased by 9% to 5 billion 677 million euros in the third quarter (2016: 5 billion 222 million euros).

Double eleven Nike water smart store to digitally test orders and passenger flow

In order to ease the pressure during the "double 11" period, in November 8th, the US sports brand Nike and Tmall's new retail cooperation made strategic progress. The two intelligent stores jointly opened the first place to conduct the digital test of order and passenger flow.

At the same time, Nike's 50 Direct stores also rushed to the "double 11" online order line delivery this year.

Industry experts said that this means that in the face of "double 11" swarms of shopping peaks,

It can be allocated and shipped through the store for the first time.

Adidas has its own official shopping App.

In November 7th, Adidas released the official shopping App "Adidas".

IOS and Android users can install Adidas on mobile phones without having to browse through Adidas's official website without browsers.

UNIQLO announced the introduction of RFID tags to 3000 stores worldwide in one year.

Fast Retailing, Japan's fast fashion giant and Uniqlo, recently announced that it will introduce RFID (RFID) electronic tags in 3000 stores worldwide, including 2000 Oteri J UNIQLO stores in one year.

YNAP double digit growth in sales in the third quarter.

In the three months ended September 30th, luxury and fashion

Sales of Yoox Net-a-Porter surged 10.7% to 419 million euros, while profits rose 13% to 63 million 800 thousand euros.

The growth rate in Britain and other parts of Europe has accelerated.

In the 9 months ended September 30th, YNAP sales surged 13.8% to 1 billion 500 million euros.

Lafayette department store also pushed WeChat to become the first offline retailer in Europe.

In November 8th, the French French department store officially announced that its flagship store in Osman street, Paris, and BHV, which began testing WeChat payment services since the end of September, are now the first European offline retailers to use WeChat.

Over the next few months, the group will gradually expand its services in department stores around France.

Italy luxury group Tod 's sales in the first three quarters fell 4.7% over the same period last year.

November 6th, Italy

Group Tod "s SpA" announced the core financial data in the first three quarters of fiscal year 2017, due to the weak performance of the wholesale channel, the core footwear products were flat, sales fell 4.7% to 720 million euros, lower than the 737 million euros expected by analysts.