Several Characteristics Of Jingdong'S Double 11 Shopping This Year

According to the world clothing shoes and hats net, as at 24 o'clock in November 11th,

The total value of the double 11 global good property Festival exceeded 127 billion 100 million yuan, an increase of more than 50% over the same period, and 735 million items were sold.

This year, the global good things Festival has the following characteristics

The whole category consumption has changed to branding, quality, intelligence and personalization. Domestic brands continue to grow strongly, and foreign brands have gained a lot.

Fresh products, luxury goods, customized clothing and other emerging products, cultural tourism, automobile aftermarket, decoration and other service products explosive growth, consumer demand and consumption scenarios are increasingly diversified.

3C mobile phone sales Apple ranked first

Consumers for

The pursuit of quality has become a distinct theme of the global good thing Festival. During the promotion period, the total amount of TOP5 items is mobile phones, flat screen televisions, notebooks, air conditioners and game books.

The total number of TOP5 sold is casual snacks, clothing cleaning, biscuits cakes, paper wipes and shampoo products.

On the brand, Apple leads the cumulative list of orders with the sale of iPhone8 (including 8 Plus) and iPhoneX.

The total number of merchandise sold TOP5 brand blue moon, joy, Oreo, millet and Qingfeng.

The list of mobile phones in the 3C area is most concerned.

Glory double 11 that day sales volume and sales double crown.

During the whole double 11 good things Festival, glory, millet, Apple, HUAWEI and Meizu ranked the top 5 in sales volume. HUAWEI + glory, millet two big domestic brand camps and Apple tripartite confrontation situation is hard to shake.

Sales Apple first, glory, HUAWEI, millet and Samsung followed.

It is worth mentioning that the hammer ranks 7360th in the two list, ranking sixth and tenth respectively, reflecting the unyielding potential of high quality personalized products.

In the category of home appliances sales, the United States, Haier and GREE also staged the "Romance of the Three Kingdoms". SHARP and PHILPS two joint venture brands also ranked among the top five.

Besides the small electric category in the kitchen, the air conditioning and ice washing also rank first in the United States. GREE is the champion in air conditioning category, and the effect of vertical deep tillage is remarkable.

Domestic and overseas brands are on sale.

The top three mothers and babies and the two major categories of beauty makeup are all taken by foreign brands, namely, Wyeth, Kwai, and curiosity; L'OREAL, OLAY and SK-II.

Food, shelter and home building materials are the products of the world. Three squirrels, Qingyang and Jomoo won the championship respectively.

Women's consumption rose, shopping decision-making power covered the whole category.

During this period, the consumption of female users was relatively high.

The proportion of female users in maternity products was more than 70%, while the number of fresh female users increased by nearly 3 times.

As of 11 days at 24 o'clock, Jingdong platform baby diapers sold 1 billion 500 million tablets, infant formula sold 20 thousand tons, and milk sold 85 million liters.

Cosmetics and daily consumer goods, the mask sold 55 million copies, L'OREAL, SK-II, OLAY sales were 3 times, 2 times and 2 times the sales volume of the same period last year; the sales of edible oil reached 35 million litres, of which the sales of Hu Ji were 11 times the same period last year; the rice sold 40 million kg, and the golden dragon fish noodle was 6 times of the same period last year.

Women's favorite products in medical and health categories are popular.

The traditional tonic product is blowout. Double 11 sales in the first 30 minutes surpassed the whole day last year, and the bird's nest increased by nearly 5 times over the same period last year.

With the advent of the era of intelligent consumption, the use of 3C in the field of household appliances also shows strong explosive power. Beauty products, cleanser, depilatory and other products have increased 3 times over 1 hours from 11 to 0 hours.

Consumption is moving towards quality, intelligence and individuation.

With the demand of consumption upgrading and the rapid development and application of intelligent technology, the double 11 retail market is moving towards high-end and intelligent. All kinds of fashion and fashion products also get good market performance.

High end and high quality goods sell well.

The sales of Apple notebooks exceeded 10 thousand units in 1 minutes in the early morning of 11, and sales of furniture and building materials international brands were 5 times the whole day last year at 8 o'clock.

During the double 11 period, sales of high-end massage chairs priced at more than 10000 yuan have increased by more than 4 times; over 2000 yuan of high-end vacuum cleaners account for 60% of the sales of all types of toys.

New smart home appliances outbreak

A convenient and intelligent way of life has become a universal pursuit.

Jingdong's smart speakers sales increased by 445% compared to the same period last year; the smart fridge increased by 714% over the 618 this year; the fresh air system and the smart door lock were 8 times the same period last year, and the garbage processor was 20 times more than last year.

Fashion goods are favored.

Personalized consumption highlights youthful vigor.

The clothing designer's brand increased by 170% compared to the same period last year, and clothing custom products ushered in 260% growth.

On double 11, sales of running shoes increased by 340% over the same period, while sports shoes increased 11 times.

Fresh, luxury, and other emerging categories of outbreak

Fresh, luxury and other categories are difficult to "touch the net" because of problems such as logistics, experience and quality control.

With the upgrading of technology and services, sales of the above categories exceeded expectations this year.

Double 11 Jingdong sold 20000 tons of fresh goods, Heng Du beef sales increased by 1617% year-on-year; overseas direct collection of Thailand black tiger shrimp sold 500 thousand; salmon Wei frozen chili original platoon sales increased 1865% over the same period.

On luxury goods, China's gold sales increased by 26 times on the day of double 11, while the sales of watches and clocks on the same day were 400 thousand, while the international list of tigers was 1 days longer than that of last year's 1 months; the Italy brand Armani Armani increased 27 times compared with the same period last year.

In the field of auctions, Jingdong has joined hands with over 180 thousand items of good treasures, bidding for more than 1 million 200 thousand times, and the turnover increased by 778% year-on-year.

The "Shun Xing Long" wheel, which was taken by the Wuhan maritime court, dropped its hammer price at a price of 36 million 490 thousand yuan, with a premium rate of 114%.

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Services are on the rise.

Double 11 online shopping is no longer confined to physical goods, tourism, automobile aftermarket, home appliances repair and other services usher in the outbreak.

During the double 11 period, the overall sales volume of life travel business increased by 184% compared with last year, and the total sales of outbound tourism products increased by 458% over the previous day. The Shanghai Disney tickets were double 11 on the same day, 15 minutes above weekdays.

It is understood that Jingdong released the strategy of automotive unlimited service in November 1st. During the double 11 period, the combined orders of Jingdong's auto products "goods + services" increased by more than 500 times over the same period.

In view of the late maintenance problem of home appliances, Jingdong household appliances support more than 300 cities nationwide, and more than 70% of the users are repurchased by Jingdong.

During the double 11 period, the amount of decoration service increased by more than 10 times over the same period, and the growth of female users was more significant.

In the era of "unbounded retail", technology, logistics and finance will help.

During the double 11 period, the 13 Asian Jingdong intelligent logistics centers such as Beijing, Shanghai, Guangzhou and Wuhan, and the world's first full process unmanned warehouses, Kunshan unmanned sorting centers, and fully independent Wuhan unmanned warehouses, were put into full use, effectively easing the pressure of the peak of orders.

As of 11, 11:15, Jingdong logistics warehouse shipments exceeded last year, the same day, 85% orders to achieve production and warehousing on the same day.

It is understood that this year is the first double 11 after the Jingdong Logistics Group's independence. The open business orders have achieved a substantial increase of 200%. Blue moon, GREE electric, OPPO, Walch and other famous brands have highly praised Jingdong logistics in terms of supply chain management, stable operation, user experience and so on.

Jingdong finance, on the 11 th, Jingdong paid 7 hours trading volume over the whole day last year; the 12 point Jingdong payment order increased 350% compared to the same period last year; the peak value of payment was 5 times that of last year; Jingdong finance also provided 30 billion yuan loan support for suppliers and three merchants.

In addition, during the double 11 period, Jingdong jointly launched Sam's "double membership start" activities, launched Carnival days, launched a number of welfare benefits and rights escalation, and gained 9.5 times the sales volume of members.

More interesting reports, please pay attention to the world clothing shoes and hats net.