CHIC Original Beauty New Student

October 2017 11-13, China International Clothing and Accessories Fair 2017 (Autumn)

Held at the National Convention and Exhibition Center (Shanghai), as the Golden Harvest implies, the CHIC2017 (Autumn) exhibition is also fruitful and fruitful.

SHANGHAI BAG, as the CHIC2017 (Autumn) exhibition, is also a big gathering. Apart from the UK's CARLTON, Sweedom, the United States Calvin Klein, and the international famous brands such as LOVCAT, which are popular with Korean stars, the brand of the original domestic art brand, Utopia, wood ninety, and Yi fan Xi, is also attracting the attention of many agents, franchisees and fashion buyers.

Talking about the scene of the exhibition, these keywords help you quickly understand.

About design: originality, technology, environmental protection

In recent years, luggage manufacturers have been talking about the way of upgrading products made in China, made in China and made in China. China, as a big country in world luggage production, is no longer a problem. The quality of production has been upgraded significantly in recent years. However, China's luggage brand is still difficult to rank among the world's brands.

In this CHIC2017 (Autumn), the appearance of impression Utopia shocked the eyes of many spectators. No matter the unique design and shape of the exhibition hall gave the audience a strong decadence and retro wind, or the artistic atmosphere brought by the collision between hand painted art and colorful leather materials in the exhibition hall, the Utopia of Utopia is using its belief in leather and the belief of leather art in realizing the dream of life style, so as to create a colorful Paris which belongs to the East.

Talking about technology, the combination of intelligence and luggage is the highlight of this year.

Combined with people's living habits, travel, travel, hiking and other outgoing experience to create products suitable for their positioning.

For example, the NEWCOM passenger bag, the patent design brought by the exhibition weighs the luggage, the consumer only needs to put the luggage in the bag, then the bag weighs the Department down to be able to immediately weigh the overall weight of the luggage, this design avoids the awkwardness of the weight limit when boarding the airplane.

Same technology in

The bag is also reflected. This exhibition of wood ninety trend bag also brings its latest product, the dynamic flash bag, and the bright blue light strip is cut through geometric lines, which can decorate the bag design and facilitate identification and travel at night. For the time when sharing the single car, it will benefit the safety of sharing bicycles at night.

Green, low carbon and environmental protection has also been strongly advocated in the luggage industry in recent years. A red bag brought by NEWCOM bags in this exhibition is a good response.

NEWCOM bags will be used after the consumption of plastic bottles after the separation, vibration separation, crushing, cleaning, screening, making granulated recycled fragments, and finally forming environmentally-friendly materials, making a fashion bag, recycling waste through this ecological technology, lighten the burden of the natural environment, realize green raw materials, green production, and show the sense of corporate social responsibility.

About channels: resource integration, diversification and progress

China is a large producer of luggage and bags, but it is a small country of luggage and bags. At present, the main bags in our country are still dominated by wholesale and foreign trade, and lack of independent brand concept. Of course, in recent years, many luggage enterprises have realized the importance of brand building, but some enterprises have not spent much money on promotion, but the brands have not yet done so.

All of this is telling us that the development of luggage enterprises channels can no longer be a single wholesale agent.

In this exhibition, the general manager of the women's package of the von van Bush said that the current women's bag brand can no longer be a traditional looking agent, because the terminal channel construction is very laborious. For the fashion ladies, more efforts should be made in the integration of resources and diversified channels. For example, fashion buyers, brand collection shops and clothing shops are good marketing channels for fashion bags. Through cooperation with them, and then gradually layout their own brands, the CHIC2017 (Autumn) exhibition is a very good opportunity for docking and resource integration in the industry.

This is also true for other luggage enterprises. The luggage brand must optimize the channel mode, upgrade or pform the channel, and pform from a low level channel to a higher level channel.

We should change the single large circulation mode and adopt various channel models to develop the strategy simultaneously.

On the industry: crisis = danger + opportunity

In recent years, the topic of shuffling in the clothing industry has been heated by many people. Many bags enterprises have had a sense of crisis. Facing the industry's big shuffle, it is to shrink back, Kanmon Ooyoshi or to open up new ideas and meet difficulties. This is the two way before businessmen.

Some people say that this is the worst era, but it is also the best era. According to the relevant report, with the continuous improvement of the consumption level of urban residents and the rapid development of urbanization, the next ten years will still be a good opportunity for the development of China's luggage industry.

The so-called industry shuffling is just a way to eliminate traditional autistic enterprises and bring new opportunities to enterprises with new production, design and marketing capabilities.

Under such a favorable development environment, the domestic luggage industry should actively integrate resources, take product quality as the foundation, and effectively manage the means, combine the package design, manufacture with international trend, produce high-quality and unique products, and make joint efforts in the domestic market and export, continue to consolidate the sales strategy of "both inside and outside", seize the opportunity of industrial adjustment and carry out a new round of great development, so as to win the market place and compete and challenge the Communist Party to meet the new pattern.

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