Supreme A Street Brand Can Be So Popular That Our Clothing Enterprises Should Think About It.

According to the world clothing shoes and hats net, recently, popular fried chicken. Supreme The US private equity giant The Carlyle Group (Carlyle Group) has sold 50% of its business in the US $500 million, following the opening of Broolyn shop in the United States, making Supreme brand The valuation will soon turn into about $one billion, which is expected to boost Supreme revenue again after the deal. Why can a street brand be so popular?

Brand packaging identifies high street culture and activates young market

Born in 1994, the first store opened in New York, known as "Chanel in the street", Supreme. Its popularity and popularity have been increasing since its establishment for more than 20 years. As a phenomenal Street trend brand, its status can not be shaken.

The founder of James Jebbia attracted a large number of street artists and skateboard masters in the beginning of New York's skateboard sports. Supreme gradually became the representative of New York street culture.

In the classic box logo of Supreme, the red bottom white character is the best seller, but it is often the best seller, but it is one of the hardest to buy. Supreme can always create products that are suitable for millennial tastes, constantly create consumer desires, and activate young people's market through street culture.

Logo is inspired by the famous American artist Barbara Kruger in 1990, whose font is Futura Heavy Oblique. In this way Design Very eye-catching, high recognition, full of street flavor.

It has been walking along the line "money is also hard to buy".

"Money is hard to buy", "I have you no", to a certain extent, also reflects the current young people's love for consumption while pursuing treason, and they like to shop with an anti commercial attitude. Supreme's brand philosophy just fits the needs of this group of rebellious people. The following three points explain why Supreme can form a phenomenal street fashion brand.

The epitome of American street culture

Supreme means "the highest and the supreme." Supreme is an American street apparel brand combining skateboards, Hip-hop and other skateboards.

In Supreme products, it can be said that basically there is no such thing as originality. Most of the samples taken from successful products, culture, patterns, and even editions are sampled in Dickies, Carhartt, Ralph Lauren and other strong American culture.

Hunger marketing means high prices for single products.

Every time a new store is opened, every new product is always queued up and sold out. The reason why queuing up is needed is also due to the limited marketing of Supreme.

In addition to the second-hand scalping of cattle, many popular single products were sold at a high price. The Paris shop commemorative T-shirt was sold to thousands of dollars in eBay, so it became more famous. For many young people, Supreme, which others can't buy, is also very superior.

11 stores around the world are demanding.

Supreme currently has 11 stores worldwide, located in New York, Losangeles, Paris, London, Tokyo and other fashion metropolis. Among them, only Japan has 6 stores, thanks to the trend of Godfather Fujiwara Hosai Supreme in the Asian market. In order to retain a unique niche, Supreme's demand for opening shops is very harsh. They will not open shop in the immature city of fashion culture.

High density cross-border cooperation is good at manufacturing trends.

In addition to the introduction of its own products, Supreme has many brands across the border, and its strength is the trend of manufacturing. COMME des GAR ONS, The North Face, Nike, Stone Island, Murakami Takashi and other brands have worked with them.

This year's Supreme x Louis Vuitton joint series is a big surprise, pushing brand popularity to an unprecedented high. The single product series has a large suitcase priced up to 465 thousand yuan.

Supreme x Louis Vuitton is also located in eight major cities such as Beijing, London, Losangeles, Miami, Paris, Seoul, Sydney and Tokyo. New York station was also stopped because of the fans' enthusiasm and opposition from local residents. Guangzhou's LV shop is also a long queue.

Earlier, the Supreme X COMME des GARCONS 2017 spring and summer joint series, originally scheduled for I.T BEIJING MARKET, was also converted to online pre-sale because of the "strong reaction".

The star effect formed by social media

Many brands that Supreme has collaborated with is a favorite of many hip-hop singers, and is also full of fans. Lady Gaga, Rihanna, Justin Bieber and many other stars are also loyal fans of Supreme, who have the ability to carry goods.

In the Chinese hip-hop program, Wu Yifan, who wore Supreme more than once, can be said to be the number one fan of the brand in China. His Supreme single item on the program was fired to 13000 yuan. The movie "Zhiming and Chunjiao" also appeared in a Supreme brick, which was priced at $30.

Although there are no direct stores in China, Supreme's reputation in China has not diminished, nor has its fans been very popular. Fortunately, at least Beijing is listed as a flash shop stronghold and new product selling point. Many domestic tide shop buyers will also sell Supreme single products. Will Supreme, which is invested by Carlyle Group, speed up the number of stores? Will it expand to China?

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