Semi Custom Products For Consumers Of Non Standard Stature

Recently, according to the world

According to shoes and hat nets, UNIQLO seems to want to make the clothes more U. Since September 14th, UNIQLO, Japan, will set up special commercial floors like flash stores in stores in central cities such as Ginza, Sendai, Nagoya, Osaka and Bodo in Tokyo.

These floors will be the first to launch semi custom products for consumers of non standard stature.

The so-called "semi custom goods" means that customers can pick out half finished products in the shop, then adjust their sizes, colors, and details such as collar and cuffs according to their own preferences, and finally buy the clothes that are most suitable for their own figure.

Is there a tendency that UNIQLO wants to make UT more fragmented?

After all, 15 years ago, when printing T-shirt became independent from UNIQLO to become "UT", it was just a cheap T-shirt printed with popular cartoon characters and brand Logo.

Today, it has developed into a series of large IP, such as graffiti legend Futura, Andre Saraiva, Disney, Lego and so on, which is a cultural T for expressing self character and attitude towards life.

And in the clothing store in Huaihai Middle Road, Shanghai.

The concept of customization has been launched.

On the 5 floor of the "UNIQLO & Disney" experience layer, you can create a unique and unique design of UNIQLO.

The entire 5 floor is full of various materials and services for clothing customization, such as UT processing plant, Disney logo, pattern matching plate and so on.

Compared to UT's simple DIY custom series, UNIQLO's semi customized service has obviously risen to another level, but the problems can not be underestimated.

As we all know, the general custom service exists in some high-end or personalized products.

How to solve the cost of time and money in designer, fabric purchase, production line and customer communication process is an urgent task for UNIQLO.

Moreover, customized services are relatively small, and the market may not be very large.

It is not difficult to drive sales through such measures.

"I am thinking about what the future of clothing will become.

UNIQLO may provide semi customized products.

In the past, our clothes were sent from factories to stores, which might be delivered to customers in the future, and they were carefully designed products.

There is still excess production in the clothing industry, but this is still a promising industry.

If we want to change the way we communicate with customers, we need to change the industry first. "

Last May, Liu Jing, chairman and CEO of fast Marketing Limited, talked about his views on the clothing industry.

The intrinsic meaning of Uniqlo is to store supermarket stores with unnecessary decorations and decorations, and adopt supermarket self-help shopping methods to provide customers with desirable and reliable prices at reasonable and reliable prices.

The Fastretailing Limited by Share Ltd, which created the Uniqlo brand, was formerly a private enterprise in Yamaguchi Prefecture, which opened in March 1949. It changed to Limited by Share Ltd in May 1963, formerly known as Xiao Jun commercial company, and was sold fast in 1991.

Cheap and good casual wear "UNIQLO" is the abbreviation of UniqueClothingWarehouse, which provides consumers with the "low quality goods, quality assurance" business philosophy, and has made remarkable achievements in the Japanese economic downturn.

The name of fast marketing company is FASTRETAILING, which contains many special meanings.

FAST (fast) +RETAILING (retail) embodies the fundamental spirit of how to rapidly commercialize customers and how to provide goods quickly, and also expresses their unshakable faith in the retail business community that has the world's general concept of fast food culture.

This idea refers to clothing that can be worn at any time, anywhere and anyone through uniform services around the world, with reasonable and reliable prices, and large quantity of continuous supply.

Therefore, they have a unique commodity planning, development and sales system, so as to realize the low cost of store operation.

UNIQLO, the parent company, was officially listed on the Hong Kong stock market in the form of Hongkong depositary securities (HDR) on 03 05 2014. It was listed on the Hongkong main board as an introduction form second.

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