Shop 1 Will Further Develop Strategic Synergy With Jingdong.

According to the world clothing shoes and hats net,

After a wholly-owned acquisition,

There has been much less noise abroad, and now there is new progress in the running in between the two sides.

In September 12th, shop No. 1 announced that it would further cooperate with Jingdong group to achieve strategic alliance, joint procurement and supply chain upgrading.

It has been reported that the third party merchants (POP businesses) and the self operated platform merchants of No. 1 store have received the official letter from shop No. 1. The letter mentioned that the original third party merchants of the 1 shop can synchronously enter the Jingdong POP platform. The self operated businesses can choose whether to cooperate with the new company, if they do not accept cooperation, the agreement between the merchant and the 1 shop will continue until the expiration of the contract.

After the news came out, some analysts believe that the platform business will be pferred or will become a harbinger of shop No. 1. Whether the differentiation operation will be the key to the survival of the No. 1 store will be realized in the future.

Announcing strategic synergy

It is understood that the announcement of strategic synergy means that the No. 1 store will share with Jingdong mall the whole supply chain system including procurement, marketing, logistics and services, while focusing on differentiated positioning.

Jingdong said that the joint procurement of the two sides was divided into two aspects, first of all, the two sides themselves.

Through intensive procurement, we can reduce costs and improve efficiency.

Secondly, the third party merchants of No. 1 store can also enter Jingdong mall POP platform synchronously to achieve multi-channel development.

In recent years, shop No. 1 has been described as "bad luck".

According to public information, WAL-MART joined the No. 1 store in May 2011, accounting for 17.7% of the shares. Subsequently, in August 2012, the Commerce Commission approved WAL-MART's holdings of the 1 shop to 51.3%, and WAL-MART became the largest shareholder in the 1 shop.

At that time, some analysts believed that after being safely and WAL-MART's stake, the founder and Liu Junling lost control of shop No. 1 until the Jingdong acquired the 1 store in 2016.

For the strategic cooperation announced by the 1 shop and Jingdong mall, there are network messages showing that the POP stores and self operated businesses of the 1 store have received the letter from the station. Although the information has not been confirmed by the No. 1 store, according to the content of the station's letter, the third party business of the 1 shop can be entered into the Jingdong POP platform synchronously, and the agreement signed with the company terminates on October 8, 2017.

Some analysts believe that this is the precursor of shop No. 1 closing soon, also means that after the expiration of the cooperation agreement, the third party businesses need to go back to the store.

Shut down? Operate independently?

Although merchants can enter the Jingdong platform, some analysts believe that shop No. 1 will become a traffic entrance of Jingdong mall in the future.

In fact, as early as March this year, there were friends who broke out from App, a neighbouring friend circle, who said that a staff member who had delivered for a long time said that shop No. 1 was about to close, and the delivery staff were also being disbanded.

But for the above closed rumors, 1 shop responsible person explained to reporters, the next 1 shop will not become the so-called traffic entrance.

At the same time, he said that in the 9th anniversary activities of the past 1 stores, the sales of imported goods increased by 60% over the same period last year. The brand of the shop No. 1 will continue to operate independently and differently. The urban women will be the main consumers, and the company will enrich the number of commodities while strengthening the original advantages. Through intensive procurement, the company can reduce costs and improve efficiency, and provide more benefits for the existing 1 shop members.

In addition, the head of shop No. 1 said that the current super war is moving from "price war" to "value war".

Creating personalized shopping scenes and upgrading shopping experience will be a competitive barrier for future retail sales.

After the joint procurement and supply chain collaboration is achieved, on the one hand, the commodity richness of shop No. 1 will be greatly improved, especially imported goods from overseas will be more diversified. On the other hand, the synergy of supply chain will improve logistics efficiency and serve consumers more quickly and conveniently.

Statistics show that after last year's strategic cooperation with Jingdong, shop No. 1 achieved the opening of the two logistics systems. At the same time, the brand upgrade was launched in May this year, targeting the high-end household users serving the second and second tier cities.

Some analysts believe that this is the embodiment of differentiated operation after the two sides cooperate.

Differentiated operation, fixed life and death

In the view of Ye Zhirong, the Internet business consultant and the chief knowledge officer of the billion state, the key to the survival of the No. 1 store depends on whether the platform can successfully pfer the customers in differentiated operation.

In his view, the 1 stores and Jingdong mall in resource integration initiatives, in fact, is a way to optimize resources, the two sides can save resources.

Jingdong is now in a larger scale, merging the purchase system of shop No. 1 with the purchase system of Jingdong mall, which can maximize the resources of both sides, and WAL-MART will play a supporting role in this process.

In addition, joint procurement and other cooperation will not affect the sale of front-end, because front-end sales depend on traffic and consumption habits, and some consumers are still used to shop No. 1.

But Ye Zhirong also said that the above point of view can not rule out the possibility of future 1 shop will be disintegrated by Jingdong.

Another industry insider said, from the business point of view, the supermarket business of No. 1 store did a good job and complemented with Jingdong mall in various aspects of its business.

Jingdong's business was more biased towards 3C digital and household appliances, but now Jingdong's supermarket business has become a key platform business. This may be the reason behind the 1 group's core team's help.

In the electricity market, traffic is relatively concentrated today, Jingdong's investment in resources will only become larger and larger. If the consumers on the platform of the next 1 store move, it may cause the commercial value of the 1 shop to weaken, resulting in the disintegration of platform 1.

Yu Simin, an online retailer analyst at the China Electronic Commerce Research Center, believes that this event is the first in-depth cooperation conducted by Jingdong since its acquisition of shop No. 1 for a year.

Judging from the current situation, shop No. 1 will not be disintegrated by Jingdong, because Jingdong itself is a multi brand operation mode. In addition, the 1 store operates better in the Department of general merchandise. In recent years, the import sector of No. 1 store is doing quite well, and there are many people in the consumer group.

More interesting reports, please pay attention to the world clothing shoes and hats net.